Aligning a strategic digital framework and roadmap to business objectives is essential to business returns and ROI.

1. Master Framework
Digital ALIGNMENT & ACTIVATION Roadmap
Advance
Discovery
Digital
Footprint
Review
Goals &
Objectives
Review
KPI Review
Benchmark
Performance
Audits
Customer
Journey
Mapping
Ecosystem
Optimization
SEO
Alignments
Digital
Landscape
Navigation
Alignments
Content &
Publishing
Schedule
Alignments
Brand Identity
Alignments
Design &
Architectural
Alignments
Strategic
Directions
Vision, Goals,
Objectives &
KPIs
Target
Personas
Digital
Footprint &
Touchpoints
Brand Story
Branding
Online/Offline
Integration
Content
Production
Publishing
Localization
Mobile
Lead
Generation
Employer
Branding
Milestone
Management
Process &
Methodology
Search Engine
Marketing
Search Engine
Optimization
Paid Media
Experiential
Marketing
Social Media
Marketing
Mobile & App
Marketing
Email
Marketing
Content
Strategy
Inbound
Marketing
Employer
Brand
Marketing
Workflow
Alignments
Team
Structures
Team Roles
Corporate
Models
Hub & Spoke
Models
Decentralized
Local Models
Onboarding
& Continued
Learning
Content
Directions
Owned
Earned
Paid
User
Generated
Content
(UGC)
Campaigns &
Promotions
Technology
Stacks
Workflow
Management
Marketing
Automation
Community
Management
Lead
Management
Workflow
Collaboration
Business
Intelligence
(Insights)
Listening &
Monitoring
Web & App
Platforms
Ecosystem
Alignment
Channel Use
Optimization
Seamless
Integrated
Footprint
Customer
Touchpoints
Alignment
Channel Content
Optimization
Building Block
Execution
Budget
Alignments
Objective
Oriented
Phased In
Roadmaps &
Timelines
Omnichannel
Brand
Experience
Optimization
Workflow
Management
Engagement
& Conversion
Community
Management
Lead Tracking
Lead
Nurturing
Mobile
Optimization
Web Design
Real-Time
Personalization
Mobile First
Design
App Design
Team
Collaboration
Intra-Office
Client
Management
Client Inter-
Department
Agencies &
Stakeholders
Planning
Workshops
Workflow
Tools
Measurement
& ROI
Measurement
& Reporting
Cycles
Adaptation &
Re-alignment
Iterative
Planning
Cycles
1
DESIGNING A DIGITAL FRAMEWORK

2. Master Framework
• Brand Story
• Branding Guidelines
• Content Needs
Seamless
Brand
Experience
Web
Assets
Social
Media
Profiles
Email
Platform
SEM
Mobile
& Apps
Technology
Platforms
2
ARCHITECTING A SEAMLESS INTEGRATED BRAND EXPERIENCE FRAMEWORK
• Measurement
• Adjustments
• Workshops
• Planning Cycles
Asset
Development
& Upgrades
Community
Management
Optimized
Content
Distribution
Channel
Journey
Mapping
Ecosystem
Alignment
Lead
Nurturing
Opt-in Lead
Gen
Multi-Touch
Alignment
Reach &
Discovery
Preference &
Multiscreen
Managed
Engagement
Efficiencies
• Content
• Publishing
• Distribution
• Engagement
• Conversion
Roadmaps
Budgets
Aligned
STRATEGIC
DIRECTIONS
DEFINED