Alexa In-Skill-Purchase ISP "Mein Haustier" Skill | Best Practice und Tipps

•

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Daniel Mittendorf

Technologie

“Mein Haustier”
Best Practice
In-Skill-Purchase (ISP)

Daniel Mittendorf
G r ü n d e r D i g i Vo i c e . i o
A m a zo n e m pfo h l e n e A l exa A ge nt u r
Ze r t i f i z i e r te r A l exa S k i l l B u i l d e r

Skills
Gesu n d h eit , T iere , Au d io, V id eo, To o ls & Sp iele
3

FR
“Mein Haustier”
Alexa Skill mit In - Skill - P u rch ase
• Februar Einladung zur ISP-Beta
• Tamagotchi 2.0
• Weckt Emotionen und Erinnerungen
• 15.000+ Codezeile
• Spiele im Spiel
• Bekannte Tiere raten
• Tiergeräusche raten
• Hütchen-Spiel
• Stöckchen/Wollknäul werfen
• Memory
• Viele verschiedene Orte 4

FR
In-Skill-Käufe
One-Time-Purchases
• Buy once, keep forever!
Consumables
• Buy, use, buy again
5

FR
Erste 30 Tage
ca. 2.000
Unique Users
25 Käufe
7
80.000+ Utterances

FR
Newsletter-Tag
D u rch sch n itt lich e r Ta g vs. N ewslette r - Tag!
10
0
2
4
6
8
10
12
14
16
0
200
400
600
800
1000
1200
0
5000
10000
15000
20000
25000

FR
Langfristige Effekte
4 Wo ch e n vo r vs. 4 Wo ch e n n ach N ewslette r
11
0
20
40
60
80
100
120
140
0
1000
2000
3000
4000
5000
6000
7000
0
50000
100000
150000
200000
250000
300000
(ohne Newsletter-Tag im Vergleich zu 4 Wochen zuvor)

FR
Conversion-Optimierungen
Münzen:
• Weniger tägliche Münzen
• Weniger Münzen für Mini-Spiele
Tiere:
• Emotionalere Ansprache
• Geräusche der Tiere
0 0,5 1 1,5 2 2,5 3 3,5 4 4,5
Drache
Einhorn
250 Münzen
500 Münzen
12

FR
Offer to Conversion Rate
13
10-25%5-12 %
E in e an d e re Re ch e n art

FR
Best Practice #1
15
Mehrwert &
Nutzen

FR
Hinweise
21
Alexa Blog
https://cutt.ly/alexa-blog-isp

FR
Fazit
25
Experimentieren
Content & Idee
Discovery!

Thanks!
@DanMittendorf
daniel@digivoice.io
www.digivoice.io

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Alexa In-Skill-Purchase ISP "Mein Haustier" Skill | Best Practice und Tipps

1. “Mein Haustier” Best Practice In-Skill-Purchase (ISP)

2. Daniel Mittendorf G r ü n d e r D i g i Vo i c e . i o A m a zo n e m pfo h l e n e A l exa A ge nt u r Ze r t i f i z i e r te r A l exa S k i l l B u i l d e r

3. Skills Gesu n d h eit , T iere , Au d io, V id eo, To o ls & Sp iele 3

4. FR “Mein Haustier” Alexa Skill mit In - Skill - P u rch ase • Februar Einladung zur ISP-Beta • Tamagotchi 2.0 • Weckt Emotionen und Erinnerungen • 15.000+ Codezeile • Spiele im Spiel • Bekannte Tiere raten • Tiergeräusche raten • Hütchen-Spiel • Stöckchen/Wollknäul werfen • Memory • Viele verschiedene Orte 4

5. FR In-Skill-Käufe One-Time-Purchases • Buy once, keep forever! Consumables • Buy, use, buy again 5

6. 2 Monate ISP: Erfahrungen

7. FR Erste 30 Tage ca. 2.000 Unique Users 25 Käufe 7 80.000+ Utterances

8. FR Newsletter und Store-Bewerbung 8

10. FR Newsletter-Tag D u rch sch n itt lich e r Ta g vs. N ewslette r - Tag! 10 0 2 4 6 8 10 12 14 16 0 200 400 600 800 1000 1200 0 5000 10000 15000 20000 25000

11. FR Langfristige Effekte 4 Wo ch e n vo r vs. 4 Wo ch e n n ach N ewslette r 11 0 20 40 60 80 100 120 140 0 1000 2000 3000 4000 5000 6000 7000 0 50000 100000 150000 200000 250000 300000 (ohne Newsletter-Tag im Vergleich zu 4 Wochen zuvor)

12. FR Conversion-Optimierungen Münzen: • Weniger tägliche Münzen • Weniger Münzen für Mini-Spiele Tiere: • Emotionalere Ansprache • Geräusche der Tiere 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 Drache Einhorn 250 Münzen 500 Münzen 12

13. FR Offer to Conversion Rate 13 10-25%5-12 % E in e an d e re Re ch e n art

14. Best Practice Ansätze

15. FR Best Practice #1 15 Mehrwert & Nutzen

16. FR Best Practice #2 16 Dezent

17. FR Best Practice #3 17 Ethik & Moral

18. FR Best Practice #4 18 Transparent

19. FR Best Practice #5 19 Kundenservice

20. Tipps

21. FR Hinweise 21 Alexa Blog https://cutt.ly/alexa-blog-isp

22. FR Hinweise 22 Alexa App

23. FR Hinweise 23 Errors

24. Fazit