20. Amplify your
message
• If you build it, they will come
• Followers become ambassadors
• They share your message
21. I’m not going to bore you with
formulas and algorithms…
22. But Facebook’s
EdgeRank is like
a credit rating.
It’s invisible, it's
important, it's
unique to each
user, and no one
other than
Facebook knows
knows exactly
how it works.
23. But I’m not going to bore you with
algorithms…
24. If you want to know how it works,
search ‘Edgerank’.
25. Great brands tell us WHY
they do what they do.
HOWthey do it.
And lastly WHATthey sell.
26. Tell the story of who
you are with your
whole heart”
Brene Brown
“