Make social media work for you
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Talk at 100% Design, 23 September 2015
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Make social media work for you
- 1. Make social media Daniel Nelson October Communications @octobercomms work for you.
- 2. Social media is: another marketing channel. a conversation.
- 3. Social media is: another marketing channel. a conversation.
- 4. If you’re pushing messages, you’re doing it wrong.
- 5. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach
- 6. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach } commonly used when speaking about social media
- 7. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach }some of them are overused
- 8. Tell the story of who you are with your whole heart” Brene Brown “
- 10. Speak with your customers. The way we used to.
- 13. They knew your name. They knew your family. They knew what products you bought. They had high retention rates ;-)
- 14. And they didn't think ‘viral’ was a good thing either.
- 15. Today we have a far easier way to connect with potential and existing customers. Twitter Facebook Pinterest YouTube Instagram et al
- 16. 64.1 million people in the UK 38 million are actively using social media accounts For 2hours 13mins every day
- 18. Build your audience • Start by showing what you do • Show you have a lot of knowledge • Don’t focus on follower numbers
- 19. Engage in conversation • Don’t push messages • Listen to others • Get to know your customers
- 20. Amplify your message • If you build it, they will come • Followers become ambassadors • They share your message
- 21. I’m not going to bore you with formulas and algorithms…
- 22. But Facebook’s EdgeRank is like a credit rating. It’s invisible, it's important, it's unique to each user, and no one other than Facebook knows knows exactly how it works.
- 23. But I’m not going to bore you with algorithms…
- 24. If you want to know how it works, search ‘Edgerank’.
- 25. Great brands tell us WHY they do what they do. HOWthey do it. And lastly WHATthey sell.
- 26. Tell the story of who you are with your whole heart” Brene Brown “
- 29. is bare sickinnit sometimes it’s good to speak to customers as they would speak to you
- 30. But if it does backfire on you… • Keep calm • Respond in the same channel as it happened • Don’t leave it until tomorrow to reply