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Investor day

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Daniel Rabinovich
Daniel Rabinovich

Investor Day presentation

TechnologieÉconomie & finance
1  sur  32
Technology ,[object Object]
Agenda ,[object Object],[object Object],[object Object]
In 2010, we announced a deep technology overhaul ,[object Object],Decoupled & Open Monolithic & Closed
Split MELI into 500 interconnected “ cells ” Facebook Orders API View Item Paage Listings API Users API One Cell Exploded Code Infra structure Data Team
From a Website to a Platform MELI Properties Mobile Apps Desktop Apps 3rd Party WebApps Back Office One common API
Agenda ,[object Object],[object Object],[object Object]
Continuous iteration on the Buying Flow Home Page Search VIP Checkout
Eyetracking report: two user “ types ” Searchers Browsers
New Home Page Fresh content Recalculated every hour Social content Most shared items on Facebook “ Local ” Daily Deals Local Coupons Integration Your activity Last searches, last viewed items, answered questions Installments In all HP items Simple Reg form Triggers a lightbox 55% of total Regs Content expansion In all widgets Facebook plugins Your friends who liked MELI as an endorsment
Continuous iteration on the Buying Flow Home Page Search VIP Checkout
Search Optimization ,[object Object]
Search / Corrections ,[object Object],[object Object]
Continuous iteration on the Buying Flow Home Page Search VIP Checkout
New View Item Page – Pictures, Speed & Information Architecture Previous View Item Page New View Item Page
VIP – Larger Pictures (Zoom)
Vertical VIPs – Motors
Vertical VIPs – Real Estate
Iteration on Buying Flows Home Page Search VIP Checkout
New Registration – Friction Reduction Old Registration New Registration EASY AND FAST ,[object Object],[object Object],[object Object],[object Object]
Checkout: First Time Users example Previous CC form (Full Screen) New CC Form (within the VIP)
Agenda ,[object Object],[object Object],[object Object]
Social x 3 Credit to Paul Adams  Global Brand Experience Manager, Facebook
[object Object]
[object Object],Social content Most shared items on Facebook Facebook plugins Your friends who liked MELI as an endorsment
[object Object]
Mobile app was officially launched on Oct, 5th
Payments “ off platform ” ,[object Object]
Shipping ,[object Object]
Verticalize the experience
Open the Platform ,[object Object],[object Object],[object Object],Healthy platform progression:
Wrapping up… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object]

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Investor day

  • 1.
  • 2.
  • 3.
  • 4. Split MELI into 500 interconnected “ cells ” Facebook Orders API View Item Paage Listings API Users API One Cell Exploded Code Infra structure Data Team
  • 5. From a Website to a Platform MELI Properties Mobile Apps Desktop Apps 3rd Party WebApps Back Office One common API
  • 6.
  • 7. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  • 8. Eyetracking report: two user “ types ” Searchers Browsers
  • 9. New Home Page Fresh content Recalculated every hour Social content Most shared items on Facebook “ Local ” Daily Deals Local Coupons Integration Your activity Last searches, last viewed items, answered questions Installments In all HP items Simple Reg form Triggers a lightbox 55% of total Regs Content expansion In all widgets Facebook plugins Your friends who liked MELI as an endorsment
  • 10. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  • 11.
  • 12.
  • 13. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  • 14. New View Item Page – Pictures, Speed & Information Architecture Previous View Item Page New View Item Page
  • 15. VIP – Larger Pictures (Zoom)
  • 17. Vertical VIPs – Real Estate
  • 18. Iteration on Buying Flows Home Page Search VIP Checkout
  • 19.
  • 20. Checkout: First Time Users example Previous CC form (Full Screen) New CC Form (within the VIP)
  • 21.
  • 22. Social x 3 Credit to Paul Adams  Global Brand Experience Manager, Facebook
  • 23.
  • 24.
  • 25.
  • 26. Mobile app was officially launched on Oct, 5th
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.