1. m-­‐commerce
Daniel
Rabinovich
@drabinovich

2. 10’’
–
Who
we
are
MercadoLibre is the largest e-commerce & payments
platform in Latin America, and 8thth in the world (ComScore).
• Went Public in 2007 (NASDAQ: MELI)
• 13 countries / #1 in every market
• 60MM users / 52k professional sellers (Nielsen)
• USD 4.8BN Gross Volume (2011)
• USD 1.3BN Payments Volume (2011)

3. Agenda
• Something
big
is
happening
• Pla@orm
war
• MercadoLibre’s
approach
to
mobile
• SoLoMo
• Almost
here

4. Mobile
>
PC
Source: Bussines Insider

5. Smartphone
penetraEon
Source: Bussines Insider

6. Agenda
• Something
big
is
happening
• Pla@orm
war
• MercadoLibre’s
approach
to
mobile
• SoLoMo
• Almost
here

7. Pla@orm
war
Source: Bussines Insider

8. iOS
is
where
the
money
is
Source: Bussines Insider

9. HTML5
is
geKng
close…

10. …but
naEve
is
sEll
superior

11. NaEve
vs
The
Web
NaEve
• BePer
UX
• Faster
Web
• Deployment
freq
• Cost-­‐effecEve

12. Agenda
• Something
big
is
happening
• Pla@orm
war
• MercadoLibre’s
approach
to
mobile
• SoLoMo
• Almost
here

13. Open
Pla@orm
as
a
foundaEon
MELI
Mobile
Desktop
3rd
Party
Back
ProperEes
Apps
Apps
WebApps
Office
One
common
API

14. NaEve
app

15. Pla@orm
coverage
Inhouse Via partners

16. Mobile
Web
Site

17. Mobile
web
as
a
landing

18. Summary
NaEve
P
a
y
m
e
n
t
Web
s

19. Agenda
• Something
big
is
happening
• Pla@orm
war
• MercadoLibre’s
approach
to
mobile
• SoLoMo
• Almost
here

20. Social
+
Mobile
=
Local
(SoLoMo)

21. Helping
brick&mortars…

22. …or
hurEng
brick&mortars

23. Agenda
• Something
big
is
happening
• Pla@orm
war
• MercadoLibre’s
approach
to
mobile
• SoLoMo
• Almost
here

24. Device
capabiliEes

25. Input
mechanisms

26. Augmented
reality

27. Thank
you!
@drabinovich