Case Study : Subway

1. CASE STUDY:
SUBWAY
L I Z E T H D A N I E L A G A R C Í A M U R I L L O
I N T E R N A T I O N A L M A R K E T I N G

14. S:
*LOW PRICES
*FAST GROWTH
*PERSONALYZED SERVICE
*FRESH AND HIGH QUALITY
INGREDIENTS
*GLOBAL RECOGNITION
W:
*LOW NUMBER OF EMPLOYEES
PER STORE
*WAITING TIME
*FRANCHISES DEPENDENCE
O:
*European and Asiatic Markets
*The demand of healthy fast
food is growing high.
*Health consious movement
T:
*LAW BARRIERS
*COMPETITION
*HUGE AMOUNT OF FAST
FOOD RESTAURANTS