1. Social Media | Israel | Founded: Oct. 2014 | Launching | www.waveitapp.com
Waveit is a social app made for creating and globally sharing top-quality content, decided by the crowd, for
the crowd.
Waveit allows users to consume the greatest content available, or to become viral, according to the wisdom
of the crowd. Waveit contains funny and interesting content, which will cross the globe only if others enjoy it.
The users interactively swipe to like/ dislike/ save/ share content and must engage with the app. By doing
so, our users may influence the world's public opinion and decide over trends.
Waveit focuses on the content, not on the popularity of a single user. Users can’t skip through the content
without taking an active action, which allows us both to push content faster and to make an average user go
viral, in a matter of minutes.
The app targets the rising opportunity of consuming quality content quicker and in the format of videos,
rather than articles and single sites. We also use a more personalized approach, with an algorithm to tailor
content and advertisement according to the user's preferences.
Business model
Target customers: Male and Female,
ages 25-45 which daily consume content.
User acquisition strategy: Social Media
advertisement that is linked directly into our
landing page. PR office- articles,blogs, and other
advertisement.
Revenue model: 5 streams- Native advertisment,
sophisticated monetization, upgrades, cloud
subscription, data bank.
Market info-
TAM: M&A’s in social media market in 2014 is
greater than $20B.
Expected growth of the native advertisement
market in social media by 2018 is $12B.
Increasingly growing video consumption in SM.
KPIs
Hundreds of users without any marketing, only in
Beta version (IOS, Android)
64% percent are returning users
Average 12 minutes spent per session
Average session duration doubled from 6 min to
12 min in September alone.
500+ actions per day
15k+ actions last month
More than 17K screens viewed in the past 3
weeks alone
Fundraising info
$125k seed investment.
Seeking an investment between $800k-$1.5M to
expand the team and growth and focus on
marketing.
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Competitors
-Social media portals that focus on viral concepts: 9GAG, Reddit, Plag++.
-Differentiators: content personalization, saving content (and doing so in an easy functionality), allowing
viral possibilities regardless of friend amounts and popularity, friendlier and tailored user interface and
personal profile.
Barak Finkelshtein|Co-founder and CEO- Expertise in product management and business
development.
Team details
Yaniv Finkelshtein|Co-founder and CTO- Software engineer, expetise in development and
programming.