2. Red Bull
Thre3Style UEnvy
1728 W University Ave
Gainesville, FL 32603
-Located in the heart of Midtown
-Across the street from campus,
on the opposite side of University
Avenue
-Has a Wednesday night Ladies’
Night Promotion -Ladies Drink
Free
-Works with Anatomy Promotions
on Wednesday nights
-Dimensions
-21 ft long, 7.8 ft wide, 5.7
wide
(small half of the stage)
Venue
3. Red Bull
Thre3Style UDJ Styles -
Gainesville, FL
6 DJ’s
DJ K*CAO – Tampa, FL
Vi of Vass – Gainesville, F
6. Red Bull
Thre3Style U
1. DJ Rincon is a 2013 Red Bull
Thre3Style Judge and competed in
the 2012 Red Bull Thre3Style
National Finals.
2. DJ Luminous is a Hip Hop DJ,
Researcher, and Scholar. An
Instructor in the Department of
Sociology and the African American
Studies Program, he is also the
Advisor to the Hip Hop Collective at
UF.
3. Blaise DeAngelo is the label
manager for Skrillex's record label,
OWSLA, and a graduate of the
University of Florida.
Judges
7. Red Bull
Thre3Style UCharles Bilsker, MC Charlie B
-Emcee’d Red Bull Play and Destroy – UF in Fall 2012
-Manager of Organic Vision Presents Promotions
-Hosts shows at various venues around Gainesville - Vault, The
Florida Theater, Envy, etc.
-Requires host script
Griff Collins, VJ
-Hired from Jacksonville
-VJ’s for Spore shows
-Operated 2 TV’s
-Used a monitor to view screens in upper level booth
-Brought own cables and equipment
MC/Host and
VJ
8. Red Bull
Thre3Style UWho: 6 DJ’s
What: Red Bull Thre3Style U – Gainesville DJ’s were brought to
Orlando to attend the Red Bull Thre3Style Qualifier and a work shop
with DJ Rincon to learn tricks and techniques to use in competition.
Where: Bullit Bar, Orlando and The Social, Orlando.
When: February 1, 2013
-Interviews were shot for the promo video.
-Hotel accommodations and dinner were
provided.
Pre-Event Orlando
Activation
9. Red Bull
Thre3Style U
Pre-Event Promo Video
http://www.youtube.com/watch?v=fEoloPX41wc
y Brian Nguyen - Event Filmer and Photographer
Short, personal introduction of each DJ to inform the public about the event.
Pushed out through social media to create more of a buzz.
10. Red Bull
Thre3Style U-Posters and Info Cards received several weeks in advance.
-Anatomy Promotions are the promoters for the venue on Wednesday nights.
-The MC (and his street team), DJ’s, WT and SBM all pushed out the
fliers and info cards.
-Venue requested info cards and posters as well.
Promotion
Poster (x100) Info Card (x1000)
11. Red Bull
Thre3Style UFlier and Info Card Locations Examples
-Bella Donna’s Italian Eatery
-Study Edge
-Marston Science Library
-Jimmy Johns in Midtown
-Envy
-Gator City
-Free Ride Surf and Skate
-Publix
-Downtown Pillars
-DJ Residencies (Spannk, Scene, etc.)
-Organic Vision Presents’
Street Team – UF Campus Blitz
Promotion
12. Red Bull
Thre3Style UThe Wings Team came to
Gainesville twice prior to the event
to sample and promote awareness
for the event.
-Supplied with info cards to pass out to
students in key areas such as Midtown
near the venue.
Wings Team -
Gainesville Blitz
14. Red Bull
Thre3Style UThe Odyssey
-Jay Martin, a writer with The Odyssey (a Greek newspaper), came to
the workshop in Orlando, FL and was able to write a pre-event article
released the day before the event.
-Circulation: 6,000
Media
18. Red Bull
Thre3Style U“The account GM personally called me yesterday thanking me for
hosting the event at Envy. He said it was the busiest Wednesday night
that have had so far this semester. He went on to say he really enjoyed
the actual event and said it was great!!! Furthermore, he said he really
values Red Bull as a partner and hopes we can continue our
relationship.”
Cans Sold Night of the Event: 192 cans (8 cases)
Average Night Sales: 48 cans (2 cases in Envy only)
Attendance: 836
Per cap: .5 (more than the average per cap on a Wednesday night)
Sales/On
Premise
24. Red Bull
Thre3Style UPRE-EVENT
-READ through all documents and forms prior to beginning the planning stages and familiarize yourself with ALL DJ
vocabulary and required equipment to reduce confusion.
-Application phase should require 2 weeks to ensure major DJ’s are invited to apply.
-Contact all DJ’s personally – do not count on other DJ’s to spread the word, even though it may seem helpful.
-Ask for phone numbers, email addresses, and home addresses with the application.
EVENT
-Work out a guest list days in advance for the DJ’s at the venue while working with the promotional group to find an
allowable amount of guests.
-Do not over-brand the venue
-Foam core boards (3) were placed behind stage, behind judges, and entrance walls
-Print the run of show to hand to DJ's, judges, MC, etc. to keep everyone on the same page
-Print W9's for all DJ's and have them complete them BEFORE the competition so they can be handed a check
immediately afterward without chasing them around for paperwork
-Keep DJ's together during competition (VIP was used)
-VJ absolutely needs to be a part of rehearsal
-Keep the stage clear and limited from the beginning to reduce the chances of overcrowding. Only media, next DJ and MC
should be on stage.
-Have a skilled photographer shoot video and photos.
-Begin to tabulate scores BEFORE the end of the last DJ’s set to reduce wait time before the winning DJ is announced.
-2nd place was given a $200 gift card to the venue.
-MC and staff should not be allowed to consume alcohol while working.
POST-EVENT
-Personalized thank you cards should be sent out to all DJ’s, MC, account, promoters, etc. for their help.
Key
Learnings
