Overview Presentation. Introduction to business communications. Strategic communications planning to assist with business development and sustainability. Goal: Your public will know you, trust you, like you and think of you as the best person in your field to do business with.

2. Cyberspace Black Ice Cyberpunk novel Mega corporation

4. This is the Fairy of Eagle Nebula. Picture courtesy of NASA and the Hubble Telescope. What do celestial nebulas and strategic communications have in common, you ask? They give birth to the future…

5. Define Yourself: a new look at the who, what, when, where & why. IDENTITY

7. Tools… let the writing commence

10. Media… “News is something somebody doesn’t want printed; all else is advertising.” --William Randolph Hearst Media entities can be a company’s greatest asset one moment and a deficit the next. Effective relationship-building with key media professionals will help to reduce the risk of the most grave media problem—inaccurate information dissemination. It is equally important to remember that media professionals are human, and as impartial as they may try to be when deciding what stories to run or in determining a particular slant to a story, it helps if the media professionals like the company and its representatives. Developing and maintaining effective professional relationships with specific media personnel is necessary in furthering the company’s mission as this is the source of a majority of the public’s perception of this company’s image, which equates to the value of the company to its publics.

11. Media… Timing: The right kind of media attention at the right time can play an important reinforcing role in communications effort. If, for example, a national news story profiles the work of a company at the same time a bill is being debated in the legislature related to this company’s industry, the impact can be considerable.

13. Media… Press Release: What is said and how, has the ability to have an enormous impact. Revolutions have been started from a single document. A few postings on a website can cause stock prices to plummet. Similarly, a well-designed press release can sometimes raise more awareness than a multi-million dollar ad campaign.

14. Crisis Management… Today’s headline: “Six toes severed due to miserably bad project design.”

17. Social Networking… Twitter me this…

18. Implementation… Which communications strategies to implement & which ones first?

21. Daphne T. Street Operation PAR, Inc. Grants Specialist 727-422-6468 Street media Owner [email_address] www.myspace.com/dts.streetmedia Twitter: Dstreet