Discover and design your personal brand using online and offline tools like twitter, linkedin, business cards. Learn tips for face-to-face personal branding and practice your elevator speech.
5. Uses the same strategies as celebrities,
corporations, and businesses
6.
7.
8. Three C’s Be clear about who you are, who
you’re not, & your target audience
Know your competitors
Distinguish your brand from
competitors and peers
Clarity
9. Three C’s Same brand message across all
communication channels
If your personal brand varies your
audience will be confused
Consistency
10. Three C’s
Strong brands are always visible
to their target audience
Monitor your brand through
social media and networking
Use the following tools to
reinforce your brand online and
offline
Constancy
14. Personal Brand Examples
I help individuals and companies make the most of talent. I work as part of the team. I
am a straight shooter who isn’t afraid to have the tough conversations. I also believe
that people are more capable and valuable than they often give/get credit for. My
method marries the sublime with the systematic—allowing for creativity and change
with a strong focus on foundation and implementation.
I am an executive with special skills in strategic planning, team leadership, creative
problem solving and analysis. I had twenty years of management experience in the for
profit world before changing careers, coming into the nonprofit world and focusing on
organization development and community social service. I value creativity,
relationships, and celebrating the successes of others.
Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses
& financial performance.
15.
16. Tools for your Personal Brand
Think Local
You won’t be famous
Find your niche
Career
Community
Email Address
Real, full name
First.Last@gmail.com
Twitter
LinkedIn
Business Cards
Events
17. Twitter
Real name
Great photo
Tweet often
3 to 5 times daily
Be specific
Remember your niche
Engage in conversation
Follow thought leaders
Participate in twitter chats
18. LinkedIn
Join today
Real, full name
Great photo
Fill out completely
Write and ask for recommendations
Join and participate in groups
Connect with colleagues
Awesome headline
20. Offline Personal Branding Activities
Attend a conference
Speak at an event
Volunteer
Alumni network
Informational interviews
Notes de l'éditeur
An elevator speech is a short (15-30 second, 160 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly. A great elevator speech makes a lasting first impression and showcases your professionalism
This will be very similar to your personal brand, but shorter & sweeter