1. 2016 Target Case
Competition
American Marketing Association

2. “Our mission is to make Target the preferred
shopping destination for our guests by
delivering outstanding value, continuous
innovation and an exceptional guest
experience.”

3. Proble
m

4. Weak Online
Presence

6. Solutio
n

7. Smartphone
App
Enhancement

8. Source: Free People

9. Source: Free People

10. Proble
m

11. Disorganized
Softline

12. Soluti
on

13. Smart
Rack

14. Soft Line Products
Start

15. Proble
m

16. Delayed
Checkout

17. Soluti
on

18. Spot
Cart

19. Fitting Room
1
2
3
4
5

20. Understanding
Consumer
Behavior

21. Video
Mining

22. “Our mission is to make Target the preferred
shopping destination for our guests by
delivering outstanding value, continuous
innovation and an exceptional guest
experience.”

23. Short
Term

24. Mid-
Term

25. Long Term

26. Question
s?

27. Q&
ACompetitio
n
Financial
Validation
Spot
Cart
Smart
Rack
App
Enhancement
Video
Mining

28. COMPETITI
ON
Mobile
Payment
Automated
Inventory
Sorting
Physical Store
TABLE OF
CONTENTS

29. $0
$50,000
$100,000
$150,000
$200,000
$250,000
1/1/17 1/1/18 1/1/19 1/1/20 1/1/21 1/1/22 1/1/23
Traditions vs. Innovations
New Method
Traditional
FINANCIA
L
VALIDATI
ON
TABLE OF
CONTENTS

30. FINANCIA
L
VALIDATI
ON
TABLE OF
CONTENTS

31. What About Impulse
Purchase?
TABLE OF
CONTENTS
New Generation’s Shopping Habits
Changed
Better Online Experience=More Impulse
Purchases
Efficient and Direct Consumer Behavior

32. Why Smart Rack?
TABLE OF
CONTENTS
New automated sorting system
Increase Efficiency
Less Work Load On Employees
Well-Organized Soft Lines

33. Why Implement Social
Media
TABLE OF
CONTENTS
Content
Distribute
Customer Engagement
Increase Brand Awareness

34. Why Video Mining?
TABLE OF
CONTENTS
Filter Employee Out of Traffic Data
Understand Shopping Patterns of
Customers
Measure The Impact of Marketing
Promotion and Offers