2. Content is an essential part of your
marketing strategy. It can help you
reach higher positions on SERP, attract
new customers, and grow loyalty
among existing ones.
But sometimes, content can be a total
failure.
Almost 50% of all marketers
plan to use content to reach
their customers.
(Optinmonster)
3. 60% of marketers find it hard to
produce content consistently.
And 65% of marketers say it’s
hard to create engaging content.
Yet, you don’t need to create
content for the sake of content.
We will give you 6 content types
that inevitably fail.
So, make sure you are not using
those types. Content should work
to benefit your business!
4. What point do you want to make with
your content?
Do you really demonstrate this point
in every paragraph?
Do you have enough examples, real-
life stories to support your idea?
Sometimes you torture yourself when
writing an article. And then you end up
with a boring and hard-to-understand
article.
Can you change this? Of course! Just
keep this list of questions close at hand
while you’re working:
Boring content
5. Unsuitable size and
format of content
use headings (H2, H3),
make numbered/bullet-point lists,
add visuals (infographics, images, videos, GIFs).
Imagine you have a lot to say and simply share your
thoughts with this world. Unfortunately, that’s not
how content writing works.
You can be smart and witty and cover a trendy
topic. Yet, you see people leave your article. That’s
because you didn’t format it right or made it way
too long.
But you can change this and ensure your article
magnetizes users:
6. Too salesy, company-
oriented content
write for people, yet include a call to action in the end
(to check a product, subscribe to a newsletter, etc.),
you can write promotional articles, yet mark them so
that people know it straight ahead.
Sure thing you need to promote your company. Yet, you
always need to keep the golden mean.
First of all, your content should be customer-oriented. You
need to solve their problems or offer solutions. The core is
what people are interested in, not you.
So, how can you come up with a perfect solution?
7. Content for wrong
buyer persona
Once again, writing content just to have some is not an option. You should understand for whom you are
writing. That will define your tone of voice, format, length, complicity, and other aspects.
This way, you should define your company’s buyer persona. In fact, Hubspot reports that sites that
consider their buyer persona are 2-3 times more effective.
8. Content for search
engines only
It’s a tricky section. Of course, you need to follow
search engines’ recommendations for content.
Bots have to see certain elements when they
crawl your pages.
Nevertheless, stop writing content solely for
search engines! Don’t use keywords if they feel
odd in the sentence. It won’t bring you any results.
Once again, find the happy mean. Combine
elements that pass for both search engines and
real readers.
9. Content without
proofs
Nowadays, it’s not enough to express
your thoughts only (exception - if you
are an industry renowned expert). So,
your content should be supported
with some facts.
Readers enjoy trustworthy and
credible content. So, don’t miss a
chance to offer one.
For this, you may use data and
information from authoritative
sources. But will this be enough? Not
yet. Don’t forget to state the origin by
mentioning the site’s/author’s name
or adding a link.
10. Here were several reasons why your
content may fail. We advise you to
avoid those mistakes to have
palpably better chances for content
success.
In fact, everything depends on how
you approach the content creation
process. With these tips, you can
easily improve it.
11. Order high-quality
content for your
site or blog from
Adsy to wow your
readers.
Email
support@adsy.com
LinkedIn
@Adsy - Guest Posting
Service
Website
adsy.com
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