Learn what types of links you should take care of to reach higher positions on SERP in 2022. We tell more about internal, outbound links, and backlinks.

1. Types of Links for
Rank Growth in
2022
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2. Do you consider links as an essential factor for ranks
growth? We hope that you say “yes.”
In fact, according to uSERP, 56.3% of SEO professionals
believe that link quality and quantity influence rankings.
INTRODUCTION

3. That’s why we want to talk
about link building and the types
of links you have to use for your
site’s development.
Today, you’ll learn more about
internal, outbound, and
backlinks and their importance.

4. WHAT IS LINK BUILDING?
Link building is the process of getting
backlinks for your website with the goal of
improving its position on the search engine
results page.
Moreover, 85% of SEO professionals state
that link building is also impactful when it
comes to brand authority and brand building
growth.

5. While the notion of link building might sound pretty
simplistic, the process of building is not always too
easy.
65% of SEO specialists consider link building as one
of the hardest SEO techniques.
Nevertheless, it’s too vital to avoid. Links help you
improve ranks, show expertise, create better UX, let
users learn more about your company, etc.
So, what types of links should your site have?
IMPORTANCE OF LINK BUILDING

6. Internal links
For SEO - to let search engines know and understand your site
better.
For UX - to allow easy and clear navigation for users within
your site.
For conversions - to drive traffic to product or landing pages.
Why should you use internal links?
When you meet this criterion, you can showcase your site from the
best side to search engines. Some studies show the correlation
between internal link optimization and ranking on SERP. So, it’s a
must-have activity.
An internal link is a link that points to another web
page within your website.

7. How to build
high-quality link
building within
your site
Link to relevant content within your site that will provide
value to your visitors. The content you are linking to
should broaden the topic and offer helpful information to
your audience.
Use clear and related anchor text. Anchor text can be a
keyword related to linked content or a phrase that clearly
describes it.
Link to three or four of your older articles. Google will
crawl your older content once again when it notices new
links.

8. Outbound links
But what about
outbound links' influence
on SEO?
Check the next block.
For adding more context to your content and strengthening
topical signals - help Google understand you better.
For adding value - give more knowledge and helpful
information to your users from authoritative and relevant
sources.
For building trust - show you are worth trusting by linking to
original sources of data or citations.
For showing expertise - prove with credible sources you are
linking to that you are professional in your niche.
Why should you use outbound links?
The outbound link is a link that points to another
domain than yours.

9. SEOs have been discussing this for many years. Well,
the main point we should take into account is that by
linking to authoritative sources, you give more
context to your content.
Moreover, according to some studies, outbound links
continue to be a ranking factor and successful SEO
best practice.
Do outbound links give any value to SEO?

10. Backlinks
Backlinks represent a “vote of confidence” - that’s how search
engines understand that others value your content.
Backlinks have a multi-sided influence on your site. Thanks to
a strong backlink profile you can grow your positions on SERP.
Better exposure will attract more traffic to your site. Incoming
traffic can then convert into your customers or loyal readers
(depending on the site type you run).
Why should you gain backlinks?
A backlink is a link that comes from a third-party
source to your site.

11. What backlinks are qualitative?
High domain authority,
Relevant,
Trustworthy,
Well-established.
Backlinks that come from:
The safest way is to use guest posting. That ensures you
personally pick sources that will link to your site.
As it’s guest posting, your link will be in-content and with
the anchor text you choose.
Altogether it grants gaining weighty links that will
positively influence your SERP positions.
How do you earn backlinks?

12. So, here are the three most
important link types you should
take care of.
If you use all of them to develop
your website, you can reach
incredible results much faster.

13. ADSY GUEST POSTING SERVICE
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