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Eics2016 jin final
1. CircleBuy:
A Visual Search Based Second Screen
Application of Buying Products in Videos
Yucheng Jin, Joris Klerkx, Kartrien Verbert
Augment group
HCI @ KU Leuven
23 June 2016
4. 16%
21%
86%
86%
0 0.2 0.4 0.6 0.8 1
Fun
Easy to use
Search by keywords
Search products in videos
Pre-studyquestionnaire
3
5. 4
Yeh, Tom, et al. "A picture is worth a thousand keywords: image-based object search on a mobile
platform." CHI'05 extended abstracts on Human factors in computing systems. ACM, 2005.
Related Work
13. Process of finding and buying products in videos?
Similarity of resulting products of visual search influences
user satisfaction?
3D model for purchase decision(s)?
Sharing on TV for purchase decision(s)?
12
14. • Effectiveness, easy to use, and enjoyment
13
“I would like to see the products exactly match the selected
objects in videos”. (68%)
15. • Support of purchase decision
• 3D models should be exactly align with the products. (64%)
• AR view may increase the meaningfulness of 3D models. (80%)
• Usefulness of sharing depends on user preference and
context of use. (68%)
• Price preview and consumer review are important. (55%)
14
17. • CircleBuy can facilitate the entire process of finding and
buying products that appear in videos.
• The similarity of resulting products of visual search
tends to influence user satisfaction.
• It is more likely that 3D model view and sharing feature
add limited value for making purchase decision(s).
16
Conclusion
18. Thank you for your attention.
Yucheng Jin
yucheng.jin@cs.kuleuven.be
Questions?
IWT (IWT-SBO-Nr. 110067).
Notes de l'éditeur
Accenture Report in 2015
The demo facilitates the entire process of finding and buying products that appear in videos.
The similarity of resulting products of visual search influences users’ satisfaction and therefore user adoption.
Showing a 3D model view adds value for making purchase decision(s).
Sharing a product on TV adds value for making purchase decision(s).
It is controversial to show the 3D models of product, especially when they are not exactly same with the products. (64%)
The usefulness of sharing depends on user preference and context of use. (68%)
Price preview and consumer review are crucial to purchase decision making. (55%)