UX: Need for Speed Social Game

DreamWorks
1This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. © 2013 BLT Communications, LLC. All rights reserved.
Need For Speed Game Phase 2
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Table Of Contents
v4Last modified on Wed Jan 08 2014
by Darren Lou
DESKTOP UX
Phase 2 Desktop Userflow
0.0 Landing
0.1 Account Info
0.3 Age Gate Error
1.0 Returning User Login
1.2 Returning User Accept New Terms
2.0 Choose Car
3.0 How To Play 1 of 3
4.0 Dashboard 1 of 3
4.0 Dashboard: Recent Activity
4.1 Customize Car: COLOR
4.1 Customize Car: WHEELS
4.2 Shareable Content Overlay
4.3 Map View
4.4.1 Photo Trivia
4.4.2 Quiz
4.4.3 Event Check In 1 of 2
4.4.4 Redeem Code
4.5 Speed Bump Modal
Speed Bump Modal: Answer Reveal
MOBILE UX
0.0 Mobile Landing
0.1 Mobile Account Info
0.3 Mobile Age gate Error
1.0 Mobile Returning User Login
1.2 Mobile Returning User Accept New terms
2.0 Mobile Choose Car
3.0 Mobile How To Play
4.0 Mobile Dashboard 1 of 2
4.0 Mobile Dashboard: Menu
4.0 Mobile Dashboard: Recent Activity
4.1 Mobile Customize Car: COLOR
4.1 Mobile Customize Car: WHEELS
4.2 Mobile Shareable Content
4.3 Mobile Map & Leaderboard
4.4.1 Mobile Photo Trivia (Unanswered)
4.4.1 Mobile Photo Trivia (Answered)
4.4.2 Mobile Quiz (Unanswered)
4.4.2 Mobile Quiz (Answered)
4.4.3 Mobile Event Check In 1 of 2
4.4.4 Mobile Redeem Code
4.5 Mobile Speed Bump

DreamWorks
DESKTOP UX

HOW TO PLAY
BEWARE OF SPEEDBUMPS
Explain what happens when you hit a speed bump and how you get points from them
lorem ipsum dolor sit lorem ipsum dolor sit
Example Speedbump
20 Points Each
I’M READY!
Example Speedbump Example Speedbump
0.0 Landing
JOIN THE RACE
RACE TO DELEON
Contest backstory and p rize copy lorem ipsum dolor sit
Co ntest bac kstory an d prize cop y lor em ipsu m dolor
sit Con test back story and prize copy lorem ipsum
dolor sit
RETURNING USER
WATCH THE MOVIE TRAILER Screen shot or
image teasing
dashboard activities
Screenshot or image
teasing car
customization
Screenshot or image
teasing race map
and leaderboard
Footer Links + Legal + Rules + Social Plugins
Account Info
Email
Birthday
Email@address.com
Month Day Year
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the Need for Speed Weekly Contest
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the Need for Speed Sweetpstakes
I’m a returning user
Connectf
Connect with Facebook to complete your account and gain access to your dashboard
I agree to receive notiﬁcations via Facebook
Log in
Reconnect your Facebook profile to
log in
ConnectfI’m a new user
Transition Story Title
JOIN THE RACE
Transition Story Image
Transition story explaining why points from phase 1 have been reset lorem ipsum dolor sit Transition
story explaining why points from phase 1 have been reset lorem ipsum dolor sit Transition story
explaining why points from phase 1 have been reset lorem ipsum dolor sit
Choose Your Car
You won’t be able to change your car during the game so choose wisely!
Ford Mustang
ACCEPT
UH-OH! It seems that you can’t
join the Race to De Leon at this
time lorem ipsum dolor
BUT YOU CAN STILL FOLLOW US!
INSTA
GRAM
#NEEDFORSPEED
WEEKLY PRIZES AND ACTIVITY CTA MESSAGING
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
PHOTO TRIVIA SHARE VIDEO
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
30HOW TO PLAY MAP & LEADERBOARD
FOLLOW US
COUNTDOWN TO PREMIERE
2:08:15:4550 PTS 50 PTS
6
MAP IMAGE FPO
Username
28
1000 points
Username
29 500 points
MY USERNAME
30 350 points
Username
31
300 points
Username
32 275 points
INVITE FRIENDS TO PLAY
Week 2 Leaders
420 points350 points
Shareable Content
Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content
description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem
ipsum dolor sit
TUMBLRFACEBOOK TWITTER
SHARE TO EARN
PHOTO TRIVIA
Question lorem ipsum dolor sit Question lorem ipsum dolor sit Question lorem ipsum dolor sit Question lorem
ipsum dolor sit Question lorem ipsum dolor sit Question lorem ipsum dolor sit
PHOTO CROP
A. Answer lorem ipsum dolor sit B. Answer lorem ipsum dolor sit
C. Answer lorem ipsum dolor sit D. Answer lorem ipsum dolor sit
SUBMIT ANSWER
PHOTO TRIVIA
PHOTO CROP
SUBMIT ANSWER
PHOTO TRIVIA
PHOTO CROP
SUBMIT ANSWER
SPEED BUMP IMAGE
Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump
backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem
ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit
SPEED BUMP
LEFT RIGHT
HOW TO PLAY
EARNING POINTS
Explain that points need to be earned in the following ways to progress through the
weekly maps and that the weekly point leader wins a prize lorem ipsum dolor sit
Recruit Friends
Explain how to recruit a friend lorem
upsum dolor sit
Share Weekly Content
Explain how to share weekly
content lorem ipsum dolor sit
Complete Weekly Activities
Explain how to complete weekly
activities lorem ipsum dolor sit
100 Points Each 30 Points Each 50 Points Each
NEXT
HOW TO PLAY
TAKE THE COURSE
Copy that explains the weekly leader board & map and why it is important to reach 420 points first lorem ip sum do
lor sit Co py tha t expl ains t he we ekly m ap and wh y it is im po rtant to reac h 42 0 poi nts fir st lo em ipsu m dol or
NEXT
MAP IMAGE FPO
Username
28
1000 points
Username
29 500 points
MY USERNAME
30 350 points
Username
31
300 points
Username
32 275 points
Week 2 Leaders
Customize Your Car
APPLY CHANGES
Color StripesWheels Spoiler
Stock Wheel
Option
Stock Wheel
Option
Newly
Unlocked
Wheel
Option
Newly
Unlocked
Wheel
Option
Earn 1000
points in a
week
Earn 1000
points in a
week
NEW! NEW!
NEED FOR SPEED HEADER
Customize Your Car
APPLY CHANGES
Color StripesWheels Spoiler
0.1 Account Info 0.3 Age Gate Error
1.2 Returning User New Terms 2.0 Choose Car
3.0 How To Play
4.0 Dashboard
4.1 Customize Car 4.2 Shareable Content Overlay 4.3 Leader Board & Map 4.4 Activities 4.5 Speed Bump
User fails age gate
0.2 Facebook Permissions
1.1 Facebook Log In
DreamWorks

JOIN THE RACE
RACE TO DELEON
Contest backstory and p rize copy lorem ipsum dolor sit
Co ntest bac kstory an d prize cop y lor em ipsu m dolor
sit Con test back story and prize copy lorem ipsum
dolor sit
RETURNING USER
WATCH THE MOVIE TRAILER Screen shot or
image teasing
dashboard activities
Screenshot or image
teasing car
customization
Screenshot or image
teasing race map
and leaderboard
SOUND
0.0 Landing
DreamWorks
Play Trailer
Clicking the play button will launch a video player modal
1
Join the Race
Click the ‘Join the Race’ button to proceed to the ‘Account Info’ page (see p.3)
2
1
2
3
Returning Users
Returning users (including phase 1 users) may click this link to reconnect their
account with their Facebook profile (see p.4)
3
Sound Toggle
User may toggle sounds made by the app by clicking the speaker icon
4
4

Account Info
Email
Birthday
Email@address.com
Month Day Year
Connectf
Connect with Facebook to complete your account and gain access to your dashboard
I agree to receive notiﬁcations via Facebook
SOUND
0.1 Account Info
DreamWorks
Email Address
User must enter a valid email address
1
Age Gate
User must enter a DOB that proves he/she is older than 13 years of age. Any user
that does not pass the age gate, will not have any information collected or stored
by the game
2
1
2
6
Weekly Contest Agreements
User must agree to the Weekly contest Terms of Use and Rules. The Terms of Use
and Rules will each be hyperlinked text that launch a new browser page containing
the appropriate legal copy. This will be unchecked by default
3
3
4
7
Sweeptstakes Agreements
User must agree to the Sweepstakes Terms of Use and Rules. The Terms of Use and
Rules will each be hyperlinked text that launch a new browser page containing the
appropriate legal copy. This will be unchecked by default
4
Facebook Connect
Connecting via Facebook is required in order to gain access to the Dashboard (see
p.12)
6
Returning Users
Returning users that have accidentally made it to this page can click this link to go
to the Returning user interface instead (see p.4)
7
Close X
User may close this modal window to return to the Landing page (see p.2)
8
5
Facebook Notiﬁcation Agreements
User must agree to receive notifications to their Facebook
5

UH-OH! It seems that you can’t
join the Race to Deleon at this
time lorem ipsum dolor
INSTA
GRAM
SOUND
0.3 Age Gate Error
DreamWorks
Age Gate Failed Messaging
If the user has failed to meet the age requirement, they will see a general message
explaining why they are unable to join the race
1
Follow
Users who weren’t able to sign-up for the game will still be allowed to follow the
Need for Speed social pages.
2
1
2

Log in
log in
SOUND
DreamWorks
Facebook Connect
Connecting via Facebook is required in order to verify that this is an existing user in
the game
1
New Users
If a new user has accidentally made it to this page, they can click this button to go
to the Account Info page for new users (see p.3)
2
12
3
Close X
User may close this modal window to return to the Landing page (see p.2)
3

JOIN THE RACE
Transition story explaining why points from phase 1 have been reset lorem ipsum dolor sit Transition
story explaining why points from phase 1 have been reset lorem ipsum dolor sit Transition story
explaining why points from phase 1 have been reset lorem ipsum dolor sit
SOUND
1.2 Returning User Accept New Terms
DreamWorks
Transition Story
This story will explain to the user why points have been reset to 0 for phase 2
1
Weekly Contest Agreements
User must agree to the Weekly contest Terms of Use and Rules. The Terms of Use
and Rules will each be hyperlinked text that launch a new browser page containing
the appropriate legal copy. This will be unchecked by default
2
1
2
3
Sweeptstakes Agreements
User must agree to the Sweepstakes Terms of Use and Rules. The Terms of Use and
Rules will each be hyperlinked text that launch a new browser page containing the
appropriate legal copy. This will be unchecked by default
3
4
Join the Race
Click this button to gain access to the phase 2 dashboard. Both agreement
checkboxes must be checked in order to make this button clickable.
4

Choose Your Car
You won’t be able to change your car during the game so choose wisely!
Ford Mustang
ACCEPT
SOUND
2.0 Choose Car
DreamWorks
Car Options
Depending on which phase the user has joined the game, either a standard set or
extended set of cars will be visible
1
Left/Right Arrows
Users may select a different car by clicking the left/right arrows. Muffler sounds will
play when changing car models
2
1
2
3
Accept Car
Click this button to accept the currently selected car
3

RACE TO DELEON MASTHEAD
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
RT lorem ipsum dolor sit RT lorem ipsum dolor sit RT
lorem ipsum dolor sit RT lorem ipsum dolor sit RT
lorem ipsum dolor sit
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
Description of this activity
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
6
HOW TO PLAY
TAKE THE COURSE
Copy that explains the weekly leader board & map and why it is important to reach 420 points first lorem ip sum do
lor sit Co py tha t expl ains t he we ekly m ap and wh y it is im po rtant to reac h 42 0 poi nts fir st lo em ipsu m dol or
NEXT
MAP IMAGE FPO
Username
28
1000 points
Username
29 500 points
MY USERNAME
30 350 points
Username
31
300 points
Username
32 275 points
Week 2 Leaders
DreamWorks
How To: Leader Board & Map
This should explain the relevance of the leader board and the map. It should also
clarify how the weekly courses work in conjunction with weekly points.
1
Pagination Dots
This will indicate that the “How To Play” section has 3 pages. The user may click the
unselected dots to jump to that instruction page.
21
2
3
Next Button
User may click this button to view the next instruction page of the “How to Play”
section
3
Close X
User may close this modal window to return to the dashboard
4
4

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
6
HOW TO PLAY
EARNING POINTS
Explain that points need to be earned in the following ways to progress through the
weekly maps and that the weekly point leader wins a prize lorem ipsum dolor sit
Complete Weekly Activities
Explain how to complete weekly activities lorem ipsum dolor sit
NEXT
DreamWorks
How To: Earn Points
This will contain visuals that correspond to the three methods of earning points
along with brief descriptions
1
Pagination Dots
This will indicate that the “How To Play” section has 2 pages. The user may click the
unselected dot to toggle the view.
2
1
2
3
The “How To Play” section will be the first thing ALL users will see when they start the
second phase of the game
Close X
User may close this modal window to go to the Dashboard page (see p.11)
3

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
6
HOW TO PLAY
Explain what happens when you hit a speed bump and how you get points from them
lorem ipsum dolor sit lorem ipsum dolor sit
Example Speedbump Title Lorem
20 Points Each
I’M READY!
DreamWorks
How To: Speed Bumps
There will need to be an explanation of what the Speed Bumps are
1
Speed Bump Example
Show an example of the speed bump situation without answer choices so the user
can get an idea of what they are
2
1
2
3
I’m Ready Button
Click this to exit out of the ‘How to Play’ overlay and return to the dashboard
3

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
6
DreamWorks
Map & Leaderboard
Click this to view the map & leader board overlay (see p.15)
1
Weekly Points
The ‘odometer’ will display the user’s score during the week and reset at the start of
a new week. This will be driven by recruiting, sharing, and activities.
2
2
3
Total Points
This will be the sum of all the weekly point totals throughout the game
3
My Car
This area will display the user’s car avatar. Clicking the ‘Customize’ button will take
the user to the customization interface (see p.13-14). Clicking the button will play a
muffler sound.
7
Your Rank
Displays the user’s rank in the leader board for this week based on how many points
he/she has earned
4
Invite Friends
Display the number of friends that have been successfully recruited for points. Click
the ‘Invite More Friends’ button to post an invitation URL to Facebook
6
4
5
6
7
Premiere Countdown
A timer will countdown to the premiere of the movie
5
1
A sound clip will be played when the user enters the dashboard

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
CUSTOMIZE
Customize your ride
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
PLAY
LIKE NFS
50 PTS
FOLLOW
@needforspeed
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
TUMBLR FOLLOW BUTTON
VIEW
DreamWorks
Customize Button
Click this button to enter the customization interface
1
Weekly Prize Marquee
This area will feature the current week’s prize(s) with call to actions to earn points
2
1
2
Activity Tiles
These tiles will represent the predetermined activities. There will be no more than 8
activities per week.
Video Share
Static Image Share
Event Check In
Facebook Like
Twitter Follow
Tumblr Follow
Trivia
Photo Puzzle
3
3
Social Feed
This feed will showcase the Need For Speed official account posts to Facebook,
instagram, and twitter.
4
4

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
Description of what to do
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
TWITTER FOLLOW BUTTONFACEBOOK LIKE BUTTON
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
DreamWorks

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
PLAY
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS
VIEW
3
RECENT ACTIVITY
Recruited Friend
Photo Trivia Completed
Quiz Trivia Completed
Shared Video
Shared Photo
Followed Ford on Facebook
+200
+200
+200
+200
+200
+200
LAST WEEK
Followed NFS on Twitter +200
THIS WEEK
4.0 Dashboard: Recent Activity
DreamWorks

EARN POINTS TO WIN THE RACE
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
Instructions detailing how a user can earn points to win the race Instructions detailing how a user can earn points to win
the race Instructions detailing how a user can earn points to win the race Instructions detailing how a user can earn
points to win the race Instructions detailing how a user can earn points to win the race Instructions detailing how a user
can earn points to win the race
TOTAL POINTS
Featured Content
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
1200
Active Shareable Content Inactive Shareable Content Inactive Shareable Content Inactive Shareable Content Inactive Shareable Content
Available 11.25 Available 11.27 Available 11.29 Available 11.30NEW!
#NFSBROOKLYNPHOTO TRIVIA TRAILER TRIVIA
8 FRIENDS PLAYING
INVITE MORE FRIENDS
COUNTDOWN TO BROOKLYN
2:08:15:45
Your Rank
30
HIDE MAP
350 points
Username
31
300 points
Username
32 275 points
INVITE FRIENDS TO PLAY 420 points350 points
Customize Your Car
APPLY CHANGES
Color DecalWheels Spoiler Tint Category Lorem
4.1 Customize Car: COLOR
DreamWorks
Customization Categories
Users will be able to customize their selected car with a limited set of categories.
Click the category name to view the options available. Customization categories will
be unlocked weekly.
1
Customization Option
Users will be allowed to select one customization option per category.
2
1
2
Apply Changes
Click to apply all customization changes to the car and return to the dashboard
3
Close X
User may close this modal window to return to the Dashboard page (see p.11)
4
3
4

EARN POINTS TO WIN THE RACE
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
Instructions detailing how a user can earn points to win the race Instructions detailing how a user can earn points to win
the race Instructions detailing how a user can earn points to win the race Instructions detailing how a user can earn
points to win the race Instructions detailing how a user can earn points to win the race Instructions detailing how a user
can earn points to win the race
TOTAL POINTS
Featured Content
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
1200
Active Shareable Content Inactive Shareable Content Inactive Shareable Content Inactive Shareable Content Inactive Shareable Content
Available 11.25 Available 11.27 Available 11.29 Available 11.30NEW!
#NFSBROOKLYNPHOTO TRIVIA TRAILER TRIVIA
8 FRIENDS PLAYING
INVITE MORE FRIENDS
COUNTDOWN TO BROOKLYN
2:08:15:45
Your Rank
30
HIDE MAP
350 points
Username
31
300 points
Username
32 275 points
INVITE FRIENDS TO PLAY 420 points350 points
Customize Your Car
APPLY CHANGES
Wheel
Option
Wheel
Option
Wheel
Option
Wheel
Option
Wheel
Option
Wheel
Option
AVAILABLE
FEB 17
4.1 Customize Car: WHEELS
DreamWorks
Locked Customization Category
Locked customization categories will have all options within that category grayed
out and inactive until the unlock date
1
1
Color DecalWheels Spoiler Tint Category Lorem

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
CUSTOMIZE
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
Shareable Content
Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content
description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem ipsum dolor sit Content description lorem
ipsum dolor sit
Share on TumblrShare on Facebook Share on Twitter
SHARE TO EARN
4.2 Shareable Content Overlay
DreamWorks
Content Area
The shareable content item will be fully viewable here. Content items may be
accompanied by brief captions or descriptions.
1
Share on...
The user will be able to share this content via Facebook, Twitter, or Tumblr.
2
1
2
Close X
Click the X to close the shareable content overlay and return to the Dashboard (see
p.11)
3
3

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
Customize your ride
TOTAL POINTS
1200
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
8 FRIENDS RECRUITED
INVITE MORE FRIENDS
Your Rank
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
6
MAP IMAGE FPO
Week 2 Leaders
Username
28
1000 points
Username
29 500 points
MY USERNAME
30 350 points
Username
31
300 points
Username
32 275 points
Top 10My Rank
RECRUIT MORE DRIVERS
4.3 Map View
DreamWorks
Weekly Leader Board
This will display the leader board for the current week. Users will be allowed to view
leader boards from the previous weeks. The leader board default view will be
centered on the user’s rank
1
User’s Rank
The user’s rank will be highlighted to make it more findable.
3
1
2
3
Recruit More Drivers
Users will be able to invite friends to join the game. Clicking this will allow the user
to post an invite URL to their Facebook wall.
4
Map Image
This will display the course map for the week
5
Close X
User may close this modal window to return to the Dashboard page (see p.11)
7
4
Course Completion
The progress bar indicates how many points the user has accumulated for this week.
In order to complete the course for that week, the user must earn 420 points.
6
5
7
6
Leader Board Tabs
The user will be allowed to toggle between their own rank on the leader board and
the top 10 players by clicking on the labeled tabs
2

30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
QUIZ
SHARE PHOTO ON
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
PHOTO TRIVIA
PHOTO CROP
SUBMIT ANSWER
4.4.1 Photo Trivia
DreamWorks
Photo Trivia
A cropped section of a larger photo and a question about that cropped section of
the photo will be presented to the user
1
Multiple Choice
The user must answer the question by selecting one of the 4 choices provided
2
Submit Answer
When the user is done selecting their answer, they must click the ‘Submit Answer’
button in order to confirm the selection
3
PHOTO TRIVIA
B. Answer lorem ipsum dolor sit
FULL PHOTOPHOTO
CROP
A. Answer lorem ipsum dolor sit +50 pts
COLLECT 50 POINTS
1
4
2
3
5
6
7
Full Photo
Once the user has submitted an answer, the modal will show the full photo with the
cropped section in the correct place
5
Answer Reveal
Once the user has submitted an answer, the modal will reveal the correct answer
and display the point value earned by getting the answer correct or incorrect
6
Collect Points
This button primarily serves as confirmation that the user has earned points. When
this button is clicked, the activity overlay will close and the points earned will be
added to the weekly point value.
7
Close X (Unanswered)
Closing the activity overlay before answering the question will leave the activity
incomplete and will still be available to complete at a later time.
4
8
Close X (Answered)
Closing the activity after answering the question will be treated the same as if the
user clicked the ‘Collect Points’ button and will be returned to the Dashboard
8

30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
QUIZ
SHARE PHOTO ON
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
QUIZ
1. Question lorem ipsum dolor sit Question lorem ipsum dolor sit Question lorem ipsum dolor sit Question lorem
SUBMIT ANSWERS
QUIZ
C. Answer lorem ipsum dolor sit
A. Answer lorem ipsum dolor sit +0 pts B. Answer lorem ipsum dolor sit
D. Answer lorem ipsum dolor sit +25 pts
COLLECT 50 POINTS
4.4.2 Quiz
DreamWorks

30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
QUIZ
SHARE PHOTO ON
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
EVENT CHECK IN
STEP 1: Instruction copy lorem ipsum dolor sit
Instruction copy lorem ipsum dolor sit Instruction copy
lorem ipsum dolor sit Instruction copy lorem ipsum
dolor sit
CONTINUEI’LL DO THIS LATER
INSTRUCTION IMAGE
dolor sit
dolor sit
DreamWorks

30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
QUIZ
SHARE PHOTO ON
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
EVENT CHECK IN
* By clicking the Submit button, you certify that the Instagram account belongs
to you lorem ipsum dolor sit
INSTAGRAM USERNAME
Instagram Username
CHECK
Instagram Twitter
* By clicking the Submit button, you certify that the Twitter account belongs to
you lorem ipsum dolor sit
TWITTER USERNAME
Twitter Username
CHECK
EVENT CHECK IN
INSTAGRAM USERNAME
Instagram Username
CHECK
Instagram Twitter
* By clicking the Submit button, you certify that the Twitter account belongs to
you lorem ipsum dolor sit
TWITTER USERNAME
Twitter Username
CHECK
COLLECT 12500 POINTS
DreamWorks

30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
Instagram Post
QUIZ
SHARE PHOTO ON
TWITTER
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
CODE REDEMPTION
50 PTS
ENTER CODE
ENTER REDEMPTION CODE
Instruction copy explaining how to earn points for a special code lorem ipsum dolor
sit Instruction copy explaining how to earn points for a special code lorem ipsum
dolor sit Instruction copy explaining how to earn points for a special code lorem
ipsum dolor sit
REDEEM POINTS
ENTER CODE HERE
4.4.4 Redeem Code
DreamWorks

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
CUSTOMIZE
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
SPEED BUMP IMAGE
Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump
backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem
ipsum dolor sit Speedbump backstory lorem ipsum dolor sit Speedbump backstory lorem ipsum dolor sit
SPEED BUMP
LEFT RIGHT
4.5 Speed Bump Modal
DreamWorks
Speed Bump Image
A speed bump modal will be presented randomly when the user logs into their
dashboard each week
1
Choices
The speed bump will present the user with a situation which they can overcome by
making the correct choice. If the user chooses correctly, they will be rewarded with
extra points; if they choose incorrectly, they will get nothing
2
1
2

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
CUSTOMIZE
#NEEDFORSPEEDMOVIE
Instagram Post
PLAY
QUIZ
SHARE PHOTO ON
TWITTER
FOLLOW US
2:08:15:4550 PTS 50 PTS
50 PTS 50 PTS
VIEW
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
FOLLOW
@needforspeed
ON TWITTER
50 PTS
EVENT CHECK IN
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
50 PTS
VIEW
SPEED BUMP IMAGE
You chose the road on the right and discovered a shortcut lorem ipsum dolor sit You chose the road on the
left. It turned out to be a police speed trap lorem ipsum dolor sit You chose the road on the left. It turned
out to be a police speed trap lorem ipsum dolor sit
SPEED BUMP
LEFT RIGHT
+20 pts
SPEED BUMP IMAGE
You chose the road on the left. It turned out to be a police speed trap lorem ipsum dolor sit You chose the
road on the left. It turned out to be a police speed trap lorem ipsum dolor sit You chose the road on the
left. It turned out to be a police speed trap lorem ipsum dolor sit
SPEED BUMP
Go Left Go Right
+0 pts
Speed Bump Modal: Answer Reveal
DreamWorks
Speed Bump Outcome
After the user has made a choice, the outcome image corresponding to their choice
will be displayed (i.e. you chose the road on the left and got caught in a police
speed trap, etc.)
1
Points Earned
After the user has made a choice, the number of points they’ve earned for getting it
right will be displayed. If they chose wrong, then this will display ‘+0 points’.
2
1
2
3
Choice Reveal
Once the user has made a choice, the correct choice will be revealed
3
2
3

DreamWorks
MOBILE UX

JOIN THE RACE
RETURNING USER
RACE TO DELEON
Image teasing car customization
CUSTOMIZE YOUR CAR
COMPLETE CHALLENGES
Contest backstory and p rize copy lorem ipsum dolor
sit Co ntest bac kstory an d prize cop y lor em ipsu m
dolor sit Con test back story and prize copy lorem
ipsum dolor sit
RACE TAGLINE LOREM
JOIN THE RACE
RETURNING USER
CUSTOMIZE YOUR CAR
Image teasing dashboard activities
COMPLETE CHALLENGES
Image teasing race map and leaderboard
FINISH THE COURSE AND WIN
JOIN THE RACE
Contest backstory and p rize copy lorem ipsum dolor
sit Co ntest bac kstory an d prize cop y lor em ipsu m
ipsum dolor sit
RACE TAGLINE LOREM
CUSTOMIZE YOUR CAR
COMPLETE CHALLENGES
JOIN THE RACE
ipsum dolor sit
Footer Links + Legal + Rules + Social
Plugins
FOLLOW US
FACEBOOK TWITTER
INSTAGRA
M
COMPLETE CHALLENGES
JOIN THE RACE
Plugins
FOLLOW US
FACEBOOK TWITTER
INSTAGRA
M
0.0 Mobile Landing
DreamWorks
loremipsumdolor.com loremipsumdolor.com loremipsumdolor.com loremipsumdolor.com

Plugins
YOUR INFORMATION
Email
Date of Birth
Email@address.com
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the Need for Speed
Weekly Contest
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the Need for Speed
Sweetpstakes
SUBMIT
Month Day Year
I agree to receive Facebook notiﬁcations
0.1 Mobile Account Info
DreamWorks
loremipsumdolor.com

Plugins
UH-OH! It seems that
you can’t join the Race
to Deleon at this time
lorem ipsum dolor
INSTA
GRAM
0.3 Mobile Age gate Error
DreamWorks
loremipsumdolor.com

Plugins
Log in
log in
1.0 Mobile Returning User Login
DreamWorks
loremipsumdolor.com

Plugins
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the
Need for Speed Weekly Contest
I agree to the Terms of Use, Privacy Policy, and Rules lorem ipsum of the
Need for Speed Sweetpstakes
JOIN THE RACE
Transition story explaining why points from phase
1 have been reset lorem ipsum dolor sit Transition
story explaining why points from phase
1.2 Mobile Returning User Accept New terms
DreamWorks
loremipsumdolor.com

Plugins
Choose Your Car
You won’t be able to change your car
during the game so choose wisely!
Ford Mustang
ACCEPT
2.0 Mobile Choose Car
DreamWorks
loremipsumdolor.com
Scroll Through Cars
User may swipe the screen or tap the left/right arrows to scroll through the car
options available. New phase 2 users will only be provided 3 standard cars to
choose from. Returning users from phase 1 will have 6 car options which includes
the 3 standard cars and 3 special cars
1
Accept Car Selection
User must tap the “Accept” button to confirm their car selection
2
1
2

HOW TO PLAY
TAKE THE COURSE
Copy that explains the weekly leader board & map
and why it is important to reach 420 points first
lorem ip sum do lor sit
NEXT
MAP IMAGE FPO
Username
28
1000 points
Username
29 500 points
MY USERNAME
30 350 points
Username
31
300 points
Username
32 275 points
Week 2 Leaders
HOW TO PLAY
NEXT
EARNING POINTS
Explain that points need to be earned in the
following ways to progress through the weekly maps
and that the weekly
Recruit Friends & Complete Weekly
Activities
Explain how to earn points lorem ipsum dolor sit
Lorem ipsum
Plugins
HOW TO PLAY
Explain what happens when you hit a speed bump
and how you get points from them lorem ipsum
dolor sit lorem ipsum dolor sit
Example Speedbump
20 Points Each
I’M READY!
3.0 Mobile How To Play
DreamWorks
loremipsumdolor.com loremipsumdolor.com loremipsumdolor.com
Three screens will introduce the user to the key
interactions with this game. THe user must hit the
“Next” button to see the next screen. This
experience may be closed with the X in the top right
corner
User should click the “I’m Ready” button when
ready to start playing the game. Once this button
has been tapped, the user will be taken to the
dashboard interface

Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
YOUR RANK
30
WEEKLY ACTIVITIES
TOTAL POINTS
12,000
3
PHOTO TRIVIA
50 PTS
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
YOUR RANK
30
WEEKLY ACTIVITIES
TOTAL POINTS
12,000
PLAY
PHOTO TRIVIA
Description of this activity lorem ipsum
dolor sit
50 PTS
SHARE VIDEO
dolor sit
50 PTS
VIEW
QUIZ
50 PTS
CUSTOMIZE
WEEKLY ACTIVITIES
PLAY
PHOTO TRIVIA
dolor sit
50 PTS
SHARE VIDEO
dolor sit
50 PTS
VIEW
QUIZ
dolor sit
50 PTS
PLAY
SHARE PHOTO ON TWITTER
50 PTS
dolor sit
VIEW
dolor sit
VIEW
QUIZ
dolor sit
50 PTS
PLAY
LIKE NFS
FACEBOOK PAGE
50 PTS
EVENT CHECK IN
dolor sit
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
dolor sit
50 PTS
SHARE PHOTO ON TWITTER
50 PTS
dolor sit
VIEW
loremipsumdolor.com loremipsumdolor.com loremipsumdolor.com loremipsumdolor.com
DreamWorks

FOLLOW @needforspeed
ON TWITTER
dolor sit
50 PTS
TWITTER FOLLOW BUTTON
LIKE NFS
FACEBOOK PAGE
Description of what to do lorem ipsum
dolor sit
50 PTS
FACEBOOK LIKE BUTTON
EVENT CHECK IN
dolor sit
50 PTS
VIEW
FOLLOW NFS
ON TUMBLR
dolor sit
50 PTS
dolor sit
VIEW
CODE REDEMPTION
50 PTS
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
RT lorem ipsum dolor sit RT lorem ipsum dolor sit RT lorem ipsum
dolor sit RT lorem ipsum dolor sit RT lorem ipsum dolor sit
30m
#NEEDFORSPEEDMOVIE
Instagram Post
FOLLOW US
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
FOLLOW @needforspeed
ON TWITTER
dolor sit
50 PTS
TWITTER FOLLOW BUTTON
LIKE NFS
FACEBOOK PAGE
Description of what to do lorem ipsum
dolor sit
FACEBOOK LIKE BUTTON
CODE REDEMPTION
dolor sit
50 PTS
ENTER CODE
Plugins
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
#NEEDFORSPEEDMOVIE
Instagram Post
FOLLOW US
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
30m
dolor sit
ENTER CODE
DreamWorks

Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
YOUR RANK
30
WEEKLY ACTIVITIES
TOTAL POINTS
12,000
3
50 PTS
My Car
Map & Leaderboard
How To Play
Sound On/Off
Footer Links Legal Rules
4.0 Mobile Dashboard: Menu
DreamWorks
loremipsumdolor.com
Nav Items
User may tap on any of the items in the slide out navigation menu to launch the
overlay with the selected content
1
Sound
User may tap the Sound On/Off item to toggle the sound on or off
2
1
2
3
Menu Icon
User may tap the menu icon to hide/show the slide out menu
3

Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
YOUR RANK
30
WEEKLY ACTIVITIES
TOTAL POINTS
12,000
3
PHOTO TRIVIA
50 PTS
3
RECENT ACTIVITY
Recruited Friend
Photo Trivia Completed
Quiz Trivia Completed
Shared Video
Shared Photo
+200
+200
+200
+200
+200
+200
LAST WEEK
Followed Ford on Facebook +200
THIS WEEK
Week 1
SCORE 0 0 0 0 3 5 0
MY CAR
CUSTOMIZE
YOUR RANK
30
WEEKLY ACTIVITIES
TOTAL POINTS
12,000
3
PHOTO TRIVIA
50 PTS
3
RECENT ACTIVITY
Shared Video
Shared Photo
+200
+200
+200
LAST WEEK
Shared Video +200
Shared Photo +200
Followed NFS on Twitter +200
4.0 Mobile Dashboard: Recent Activity
DreamWorks
loremipsumdolor.com loremipsumdolor.com
Notiﬁcations
Notifications will increment based on completed
activities. The user may tap the notifications badge
to view all activity starting with the most recent
activities
1
1
2
Activities List
User may swipe up/down to scroll the list of activities
2

Customize Your Car
APPLY CHANGES
Color
4.1 Mobile Customize Car: COLOR
DreamWorks
loremipsumdolor.com
Customization Category Selector
User may choose different customization categories by tapping and selecting from
the drop down list
1
Apply Changes
Tapping the “Apply Changes” button will save all customization changes made to
the user’s car
3
1
2
2
Customization Options
Tap to select a customization option to apply to the car preview. The preview of the
car will update with the newly selected option.
2

Customize Your Car
APPLY CHANGES
TINT OPTION 2
Tint
TINT OPTION 1
AVAILABLE
FEB 24
4.1 Mobile Customize Car: WHEELS
DreamWorks
loremipsumdolor.com

SHARE TO EARN POINTS
Shareable Content
Content description lorem ipsum dolor sit Content description
lorem ipsum dolor sit Content description lorem ipsum dolor sit
Content description lorem ipsum dolor sit
Copy URLFacebook Twitter
4.2 Mobile Shareable Content
DreamWorks
loremipsumdolor.com

MAP & LEADERBOARD
WEEK 2
Username28 1000 points
MY USERNAME30 350 points
TOP 10MY RANK
MAP IMAGE FPO
MAP & LEADERBOARD
WEEK 2
MY USERNAME30 350 points
TOP 10MY RANK
MAP IMAGE FPO
4.3 Mobile Map & Leaderboard
DreamWorks

PHOTO TRIVIA
PHOTO CROP
Question lorem ipsum dolor sit Question lorem
ipsum dolor sit Question lorem ipsum dolor sit
A. Answer lorem ipsum dolor sit
D. Answer lorem ipsum dolor sit
SUBMIT ANSWER
PHOTO TRIVIA
PHOTO CROP
SUBMIT ANSWER
4.4.1 Mobile Photo Trivia (Unanswered)
DreamWorks

PHOTO TRIVIA
FULL PHOTOPHOTO
CROP
COLLECT 50 POINTS
PHOTO TRIVIA
FULL PHOTOPHOTO
CROP
COLLECT 50 POINTS
4.4.1 Mobile Photo Trivia (Answered)
DreamWorks

QUIZ
2. Question lorem ipsum dolor sit Question lorem
SUBMIT ANSWER
4.4.2 Mobile Quiz (Unanswered)
DreamWorks

QUIZ
D. Answer lorem ipsum dolor sit +25 pts
COLLECT 50 POINTS
4.4.2 Mobile Quiz (Answered)
DreamWorks

EVENT CHECK IN
INSTRUCTION IMAGE
Instruction copy lorem ipsum dolor sit Instruction
copy lorem ipsum dolor sit Instruction copy lorem
ipsum dolor sit
ipsum dolor sit
ipsum dolor sit
EVENT CHECK IN
INSTRUCTION IMAGE
ipsum dolor sit
ipsum dolor sit
ipsum dolor sit
DreamWorks

EVENT CHECK IN
TwitterInstagram
INSTAGRAM USERNAME
Instagram Username
CHECK
EVENT CHECK IN
TwitterInstagram
INSTAGRAM USERNAME
Instagram Username
CHECK
DreamWorks

REDEEM CODE
REDEEM POINTS
Instruction copy explaining how to earn points for a
special code lorem ipsum dolor sit Instruction copy
explaining how to earn points for a special code
lorem ipsum dolor sit Instruction copy explaining
how to earn points for a special code lorem ipsum
dolor sit
ENTER CODE HERE
REDEEM CODE
Instruction copy explaining how to earn points for a
special code lorem ipsum dolor sit Instruction copy
explaining how to earn points for a special code
lorem ipsum dolor sit Instruction copy explaining
how to earn points for a special code lorem ipsum
dolor sit
E123F312lMdG293704
COLLECT 1500 POINTS
4.4.4 Mobile Redeem Code
DreamWorks

SPEED BUMP
Speedbump backstory lorem ipsum dolor sit
Speedb ump back story lo rem ips um dolo r sit Spe
edbump bac kst ory lor em ips um dolor sit Speed
bump backstory lore m ipsum dolor sit Speedbump
backstory lorem ipsum dolor sit Spee
LEFT RIGHT
SPEED BUMP IMAGE
SPEED BUMP
SPEED BUMP IMAGE
+0 pts
LEFT RIGHT
SPEED BUMP
SPEED BUMP IMAGE
+20 pts
LEFT RIGHT
4.5 Mobile Speed Bump
DreamWorks

UX: Need for Speed Social Game

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UX: Need for Speed Social Game