This presentation describes theories & advantages of Web 2.0 Marketing

2. History
The term "Web 2.0" was coined in 1999 by
Darcy DiNucci, a consultant on electronic
information design in her article, "Fragmented
Future".
In 2004, the term began its rise in popularity
when O'Reilly Media and MediaLive hosted the
first Web 2.0 conference "The Web as Platform".

3. The term Web 2.0 was largely championed by
bloggers and by technology journalists,
culminating in the 2006 TIME magazine Person
of The Year.
Web 2.0 has found a place in the dictionary; in
2009 Global Language Monitor declared it to be
the one-millionth English word.

4. Web 2.0 basically refers to the transition from
static HTML Web pages to a more dynamic Web
that is more organized and is based on serving to
users. Other improved functionality of Web 2.0
includes open communication with an emphasis
on Web-based communities of users, and more
open sharing of information. Over time Web 2.0
has been used more as a marketing term than a
computer-science-based term.
What is Web 2.0?

6. Advantages of
Web 2.0 Marketing

7. It allows large populations of people to
communicate and exchange ideas with each other
quickly, regardless of physical location.
It provides opportunities through which people
can become more informed on a variety of
opinions and topics.
It allows the general public, rather than the
media, to drive the key messages and make
decisions about content.

8. It increases flexibility and affordable for small
and midsize companies.
To become more intuitive and user friendly it
provide information that is easily reached by the
end user.
By targeting or hiring bloggers, users can
create and control their business’s image for the
positive.

9. To make sure consumers can use the online
community to network among themselves on
topics of their own choosing.
To popular new web sites and services is
critical to achieving the entrance for mass
adoption of those services.
To offers financial institutions abundant
opportunities to engage with customers.

10. Disadvantages
of

11. Users can easily become too dependent on
digital forms of communication, which could
reduce their interpersonal communication skills.
The amount of biased information has
increasing; which makes it more difficult to
decide what information is accurate.
Many web services are offered free and they
are not well guarded, that’s why; they are on
target by hackers.

12. It is about relationship-driven marketing, and
takes time to cultivate thousands of relationships
online.
 It is not immediate and users must invest time
and patience into building those relationships that
are going to pay off for in the future.
Web 2.0 communities are used for driving
product feedback and targeting valuable
marketing resources.