1. Retailing via Internet
----the new marketing paradigm
Shailaja Darur
Lecturer, Dept. of Commerce
St.Pious Degree & PG College

2. Out with the Old , In with the New.
R-Reaching
E-Empowered Consumer
T-Through
A-Affordable Promotion
I-Incentives
L-Leverage
I-Interactive
N-Negotiating
G-Good Global Consumer
base

3. Retailing includes
 All the activities involved in selling goods
& services.
 Selling directly to final consumer.
 For personal, non-business use.
 It does not matter how or where

4. Seller Buyer
 Availability + Choice
 Accessible + Convenience
 Adjust + Compare & bargain
 Interact + Get “more for less”
 Reduce costs
Absence of Taxation Law – Reliability
Physical signature is – Security
necessary – Cannot touch & feel the
Infrastructural problems product
Low density of Plastic money – Delay in the delivery of the
Delivery of the product is not product
easy. – Misuse of customer details.

5. Pre-requisites for a Successful e-
storefront
The web marketer has to -
 Be Proactive.
 Be where the consumer is.
 Provide communication.
 Provide Infotainment.
 Arise curiosity.
 Build the Brand.
Some e-stores

13. Change is Inevitable
In near future, probably a Mom @ home will
place an order of vegetables for her
daughter abroad.....