DataBench project has developed the first of a series of infographics presenting the results of a survey about Big Data and Analytics (BDA) on 700 European companies. The survey carried out by DataBench between September and October 2018 investigated the actual or planned use of BDA by 700 European businesses in 11 EU Member States and identified the relevance of business KPIs for BDA users.

1. 3 Telecom / media
Big Data Analytics
Big Opportunities
for EU Companies
=
1
2 Business / IT services
Marketing1 Financial services
This infographic is based on the study presented by IDC.
Evidence Based Big Data Benchmarking to Improve Business Performance
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Release #1
This infographic presents the results of a survey carried out by DataBench, between September and October of
2018, on 700 European businesses in 11 EU Member States about Big Data Analytics (BDA). The detailed analysis is
presented in the report D2.2 of DataBench Project.
n=700 (number of surveyed companies, 2018)
n=700 (number of surveyed companies, 2018)
Financial Services n=65
Business/IT services n=77
Telecom / media n=78
Agriculture n=65
n=700 (number of surveyed companies, 2018)
n=225 (number of surveyed companies currently using BDA solutions, 2018)
n=700 (number of surveyed companies, 2018)
n=700 (number of surveyed companies, 2018)
Level of adoption of BDA solutions by EU businesses
EU Companies
using BDA solutions
Business Goals driving BDA Adoption
to optimize - business process
- operations
to gain insight
on their
- markets
- competitors
Achieved and Expected benefits for using BDA solutions
SKILLS GAP
Business analysts/consultants
Software engineers
Data scientists and modelers
Staff educators/trainers
?
66%
34%
Companies considering or
evaluating BDA for future use
Demand for BDA solutions is driven by multiple business goals, but
respondents seem to have a stronger focus on business and market
strategies
44%
43%
DataBench conceptual framework has selected 7 main KPI categories
measuring the most relevant business impacts. EU businesses surveyed
consider
Nearly 90%of businesses currently using BDA solutions
have achieved a moderate or high level of impact/benefits, and
expect a 6.5%of increase in profits and revenues, with a
5%reduction in costs.
The difference between the current use of analytic techniques vs the
expected one demonstrates the huge potential of BDA solutions in terms of
predictive and prescriptive uses in the future
Even though the data shows the extremely high relevance of BDA for
business usage, companies are facing a big data skills gap
Industry
Top 3 using BDA solutions
Level of adoption of BDA solutions by Industry and Business Area
Business Areas
Top 5 using BDA solutions
3 IT and data operations
2 Customer service support
4 Product management
5 Maintenance and logistics
Agriculture lags behing in BDA
solutions adoption but 55% of
the surveyed companies are
evaluating possible use.
Agriculture
Measuring Business Impact with BDA solutions
> Product/Service Quality (55%)
> Customer Satisfaction (53%)
> Time Efficiency (42%)
> Revenue Growth (41%)
> Increase of # of new products /
services launched (34%)
> Business Model Innovation (30%)
> Cost reduction (25%)
Less relevant Moderately relevant Extremely relevant
ActualExpected(2020)
Cost reduction
Time efficiency
Product / service quality
Revenue growth
Customer satisfaction
Business model innovation
Number of new products/ services
<10% <25% <50% >50%
CURRENT USE OF ANALYTIC TECHNIQUES
Descriptive
Diagnostic
Predictive
Prescriptive
Currently using Planning Not using & not planning
60% 30% 10%
50% 30% 20%
35% 40% 25%
20% 45% 35%
This project has received funding from the European Horizon
2020 Programme for research, technological development and
demonstration under grant agreement n° 780966