Tech 6. May 19th 2018. Data Driven Innovation 2018. Engineering Department, University of Roma Tre

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CONCePT
S I X T H S E N S E A I
S O L U T I O N S T O D R I V E
I N S U R A N C E S P A R A D I G M
S H I F T I N A D A T A D R I V E N
W O R L D

2. 2
Emerging trend:
Smartphonisation
W I D E A P P L I C AT I O N S
FA S T R E N E WA L C Y C L E
E V E RY O N E ’ S P O C K E T
U N I Q U E R E L AT I O N
H I G H Q U A L I T Y
S E N S O R S B R E A D T H
Wide range of applications, all industries are
impacted
Fast speed of smartphone renewal
cycle (typically once a year, vs
3-year cycles for the car industry)
Considerable volumes of smartphone sales
(nearly 1.5 billion in 2016)
The breadth of sensors integrated in
new smartphones
Unique relationship we all have with our
phones (Americans spend 2-5.2 h/day on
their smartphones)
Very high smartphones price enables
vendors to integrate high quality
components
Mobile has become the reference system and business model enabler for many
industries. This is due to the combination of several factors:
Source: PTOLEMUS Consulting Group

3. Data is becoming a
new economic
‘asset class’, a
valuable resource
for the 21st
century
T E C H N O L O G Y & D ATA P R O L I F E R AT I O N
Rapid evolution and integration of technology is giving rise
to a proliferation of data, simply not possible a decade ago
Emerging trend:
Data Proliferation
Source: EY Analytics for Insurance Report
Word Economic Forum,
O P P O R T U N I T E S
• Tailored services to customer’s, behaviors, preferences
and risk profile
• Advanced analytics methods & tools to combine multiple
data sources in near-real time
• Predictive maintenance solutions

4. INSURANCE TRENDS
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Source: PTOLEMUS consulting
The result is that a maelstrom of trends is impacting insurance companies…
Online
Direct
Gamification
Connected cars
Sharing Economy
Autonomous cars
Usage-based everything
Machine learning
Big Data
Digitalisation
Insurance telematics
Smartphonisation
Predictive analytics
Insurtech
IoT
AI

5. INSURANCE TRENDS
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Source: PTOLEMUS consulting
…but not at the same time and with the same intensity

6. O P P O R T U N I T I E S
Traditional insurances
risk to become a
commodity unless they
can seize the opportunity
to transform their
business model
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Insurance
model
evolution:
IaaS
Startups enabling
other companies to
use selected pre-built
elements of the
insurance business
model on a
subscription basis
As-a-Service model allows
incumbents, entrepreneurs,
and investors to easily test
(small-scale trial or sandbox)
new business models,
avoiding to rebuild core
services from scratch
I N S U R A N C E A S A
S E R V I C E
V S C O N V E N T I O N A L
I N S U R A N C E S
D I G I TA L
I N N O VAT I O N
M O D U L A R
S O L U T I O N S
D ATA D R I V E N
U S A G E - B A S E D
E V E RY T H I N G

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8. 9
Sentiance turns IOT sensor data
into behavioral insights

9. Intact
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Canada’s leading provider of home, auto and business insurance
H O W D O E S I T W O R K ?
• Instant 10% discounts upon subscription
of a new contract
• “good” driving habits result in rewards –
potentially up to 25% discount at renewal
• Driver score is calculated based on the
time of day when the customer drives*,
acceleration and hard braking events
*Statistically, driving at night (between 12 a.m. and 4 a.m.) increases the risk of being involved in an accident.

10. WeCover
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Connected insurance targeted to the young drivers segment
H O W D O E S I T W O R K ?
• Instant 40% reduction on the first-year
insurance premium upon subscription of
a new contract
• The discount is adjusted according to the
driving score and can get up to 50% vs a
standard contract in the following years
• Gamification features are conceived to
engage the drivers community and
increase loyalty and overall drivers
behavior

11. Allstate Drivewise
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Earn Rewards For Your Everyday Safe Driving
H O W D O E S I T W O R K ?
• Personalized features to help keep
drivers safe on the road while earning
Allstate Rewards® points.
• View of driving performance and tips
to stay safe on the road. Plus, earn
Allstate Rewards points by completing
safe driving challenges.
• Points are redeemable for savings on
your favorite brands, daily deals, gift
cards, travel, merchandise, and more!
• The safer you drive, the more you can
earn!

12. OUR VISION FOR THE EVOLUTION OF
MOTOR INSURANCE
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The insurance of the future will
rely on smartphones for a 360°
tracking of consumer
lifestyle
1 ACI-Istat report july 2017
2 Repubblica.it
The insurance transformation process will result in the insurer
of the future insuring “you being you”
Smartphones are a key enabler
of this transformation
Distraction is in the top causes of
road accidents1 - 2 deaths out of 3
are caused by smartphone use
while driving2
More and more smartphones
feature 2 cameras, allowing video
processing

13. Sixth Sense
CONCePT App
Our app connects to a car, collects data on driving behavior
and provides user statistics – with no additional hardware
S TAT I S T I C S
Statistics on each trip done by
the user
D R I V I N G S C O R E
Synthetic score attributed to a driver
based on the driving behavior
E X T E R N A L D ATA
Weather, traffic and street data
are integrated to generate
enhanced scores and insights.
P H O N E H A N D L I N G
Detection of phone handling
when driving and recording of
events
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A N T I - F R A U D
Automatic tracking of a user
as he drives allows to record
his position and reduce
fraudulent claims
U N I V E R S A L
The app is independent of the
phone position – no need to
oblige your customers to keep
their phone screens facing up

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App Features
P R O F I L E & S O C I A L
Possibility to edit the personal profile, car
information, and login through facebook
profile
C O U P L I N G W I T H C A R
Through a proprietary methodology, the
app can be associated uniquely with a car
and only track if plugged to a power source
O F F L I N E M O D E
The app automatically buffers events even
in case of network failure and sends them
to the server when signal is available
S C O R E & T R I P R E T R I E VA L
Possibility to calculate score and visualize
trips for the last week, last month or a
customized date range
P U S H N O T I F I C AT I O N S
The app automatically recognizes if the
driver is handling the phone and alerts the
driver to let it go for enhanced safety
13:30

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DEMO

16. Distraction Tracking
Our app enables tracking of driver face, and activates alerts
in case of distraction
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N O FA C E D E T E C T E D
An alert is triggered if driver keeps
eyes closed for a long period of
time
C O F F E E ! !
If head is turned downwards for too long or
the eyes are closed, an alarm reminds the
driver to take a break
D I S T R A C T I O N
An alert plays if the driver looks away for a
long time

17. ROAD MONITORING
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Contextualization of harsh events can be achieved through monitoring what’s
happening on the road
45 km/h
Low headroom

18. Data collection and statistic
visualization entirely via
smartphone app
Sixth Sense telematics platform allows
hardware-free scoring and tracking
•Customizable
black boxes for
data collection
Black box
(optional)
Mobile app
External data
sources
Road type
&
Traffic conditions
Weather situation
Data processing and
Advanced Data Analytics
•Allow User Engagement
•Additional data
collection device
(through smartphone
accelerometers)
Data and Insights
supporting
innovative services
•A platform enabling:
Real-time data collection
and analytics
Return of data on drivers
performances to insurer
Communication in real-time
with user through apps
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19. AREAS OF EXPERTISE
Digital Developments & Data Analytics
– we capitalize the experience gained
at the Institute for Information and
Communication Technologies for
Complex Industrial Systems and
Processes
AWARDS
Finalist at the Telecom Italia Big
Data Challenge 2015
Finalist at the Italian Master Startup
Award 2017
Associate Member of BDVA
ABOUT SIXTH SENSE
We are a spin-off company from Scuola Sant’Anna in Pisa, Italy, established in 2015
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20. OUR VALUE PROPOSITION
Our services cover the entire Big Data collection, analytics and visualization life
cycle, providing data-based insights in our solutions and products
D ATA C O L L E C T I O N ,
P R O C E S S I N G A N D I o T
Solutions for data
collection, storage,
mining and
processing – getting
data from different
sources as HW
sensors, client DB or
web / social media
D ATA
A N A LY T I C S
Advanced analytics
algorithms based
on Artificial
Intelligence to
combine data and
extract the most
relevant insights
D ATA
V I S U A L I Z AT I O N
Through our digital
development skills
we make the data
available to our
end users in a
user-friendly way,
on any device
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21. Sixth Sense SRL
info@sixth-sense.it
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