Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. we are social
CAMBODIA
SOCIAL, DIGITAL
AND MOBILE IN
OCTOBER 2012

3. 14,953,000
2,466,305
690,520
19,642,563
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
CAMBODIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
20%
131%
16%
80%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012)
3

4. 14,953,000
CURRENT POPULATION OF CAMBODIA:
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. 1.7%
ANNUAL GROWTH RATE OF
CAMBODIA’S POPULATION:
SOURCE: THE US CENSUS BUREAU (OCT 2012) 5

6. 64%
OF CAMBODIA’S POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6

7. 32%
OF CAMBODIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 7

8. (! )!ONE THIRD OF CAMBODIA’S
POPULATION IS STILL A CHILD
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

9. 80%
OF CAMBODIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9

10. 2,466,305
NUMBER OF INTERNET USERS IN CAMBODIA:
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 10

11. 16%
INTERNET PENETRATION
IN CAMBODIA:
SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012) 11

12. 2,136,625
NEW INTERNET USERS
IN CAMBODIA IN 2012:
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 12

13. 548%
GROWTH IN INTERNET
USERS IN CAMBODIA IN 2012:
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 13

14. SEVEN
NEW INTERNET SERVICE
PROVIDERS IN CAMBODIA
IN 2011, THERE WERE
SOURCE: PEOPLE’S DAILY ONLINE (APR 2012) 14

15. 1%
OF CAMBODIANS OWN AN
INTERNET SUBSCRIPTION
HOWEVER, BARELY
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 15

16. 304
NUMBER OF INTERNET
CAFÉS IN CAMBODIA:
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 16

17. 33%
GROWTH IN WEBCAFÉS
IN CAMBODIA IN 2012:
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 17

18. 690,520
NUMBER OF SOCIAL MEDIA
USERS IN CAMBODIA:
SOURCE: FACEBOOK AD PLANNER (OCT 2012) 18

19. 5%
SOCIAL MEDIA PENETRATION IN CAMBODIA:
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012) 19

20. 41%
GROWTH IN FACEBOOK USERS IN
CAMBODIA IN THE PAST 6 MONTHS:
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 20

21. 1,100
PEOPLE IN CAMBODIA
JOIN FACEBOOK EVERY DAY
ON AVERAGE, MORE THAN
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 21

22. THAT’S A NEW FACEBOOK
USER EVERY 2 MINUTES
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 22
(! )!

23. SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)
FACEBOOK IN CAMBODIA
OCT
2012
13-17
15%
18-24
50%
25-34
28%
35-44:
4%
45-54:
1%
55-64:
1%
65+:
1%
23
MALE
61%
FEMALE
39%

24. SOURCE: SOCIALBAKERS (SEP 2012)
TOP FACEBOOK PAGES IN CAMBODIA
OCT
2012
24
# FACEBOOK PAGE ‘LIKES’
01 LITTLE FASHION 226,963
02 K TOP 65,297
03 SMART MOBILE (CAMBODIA) FAN PAGE 48,657
04 SINGTECH CAMBODIA 44,086
05 VESPA CAMBODIA 16,658

25. 4 TIMES
AS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED
A BRAND PAGE IN 2012 COMPARED TO LAST YEAR
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 25

26. 16,000
REGISTERED MEMBERS ON ANGKORONE, ALEXA’S
TOP-RANKED GLOBAL KHMER COMMUNITY:
SOURCE: ALEXA (2012) 26

27. SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012) 27
19,642,563
MOBILE SUBSCRIBERS IN CAMBODIA:

28. 1.3
MOBILE SUBSCRIPTIONS
ON AVERAGE, EVERYONE
IN CAMBODIA HAS
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 28

29. PENETRATION OF
MOBILE SERVICES
CAMBODIA IS ‘MOSTLY MOBILE’
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 29
PENETRATION OF
FIXED-LINE SERVICES
131% 4%
VS

30. CAMBODIA WAS THE FIRST COUNTRY
IN THE WORLD WITH MORE MOBILE
PHONES THAN FIXED-LINE PHONES
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 30

31. 31%
GROWTH IN MOBILE SUBSCRIBERS
IN CAMBODIA IN THE FIRST HALF OF 2012:
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 31

32. 3,248,000
NUMBER OF 3G SUBSCRIBERS
IN CAMBODIA IN EARLY 2012:
SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) 32

33. 16.5%
OF CAMBODIA’S
MOBILE SUBSCRIBERS
THAT ACCOUNTS FOR
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 33

34. 23%
OF CAMBODIA’S
INTERNET ACTIVITY
MOBILE ACCOUNTS FOR
SOURCE: PINGDOM (OCT 2012) 34

35. 8
NUMBER OF MOBILE
NETWORK OPERATORS IN CAMBODIA:
SOURCE: INVEST IN CAMBODIA (Q4 2011) 35

36. 70%
OF SMARTPHONES SOLD IN CAMBODIA IN
Q1 2012 HAD ADVANCED CAMERA FEATURES
SOURCE: GFK (ARP 2012) 36

37. THAT’S DOUBLE THE SOUTH-
EAST ASIAN AVERAGE
SOURCE: GFK (ARP 2012) 37
(! )!

38. US$18
PRICE OF A BASIC NOKIA
HANDSET IN CAMBODIA:
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 38

39. IT’S NOT UNCOMMON FOR
PEOPLE IN CAMBODIA TO
OWN 3 MOBILE PHONES
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 39

40. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

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informational purposes only, and relies
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