Digital 2022 October Global Statshot Report (Oct 2022) v02

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
OCTOBER GLOBAL STATSHOT REPORT

!
The findings published in this report use the latest data available at the time of production. This may include revised figures for historical
data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also
change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our
data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published
in this report may not correlate with findings published in our previous reports, especially where such findings represent change over
time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend
using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re
aware of the potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please read
these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any
comparisons with historical data. In particular, the social media platforms featured in this report regularly revise the figures that they report for
advertising reach, and this may result in the latest numbers appearing to be lower than the values for the same data points featured in previous
reports in this series. However, these changes do not necessarily represent any change in the active use of these platforms, and should not be
interpreted as such. Furthermore, in addition to changes in data sources and calculations, please note that social media user numbers may
not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media
accounts may represent ‘non-human’ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may
exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent
mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
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ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
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8
7.99 5.48 5.07 4.74
BILLION BILLION BILLION BILLION
57.1% 68.6% 63.5% 59.3%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED
ITS POPULATION DATA SINCE OUR PREVIOUS REPORT, WHICH MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION.
HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
OCT
2022

9
+0.8% +3.2% +3.5% +4.2%
+66 MILLION +170 MILLION +171 MILLION +190 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
OCT
2022

10
20.3% 28.7% 15.9% 15.2% 5.4%
-0.5% (-10 BPS) +10.0% (+260 BPS) +5.3% (+80 BPS) +12.6% (+170 BPS) +14.9% (+70 BPS)
96.1% 95.8% 7.7% 59.0% 34.0%
+0.3% (+30 BPS) +0.4% (+40 BPS) -8.3% (-70 BPS) -8.5% (-550 BPS) -2.0% (-70 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
OCT
2022

11
1H 37M 1H 01M 1H 01M 1H 13M
+2.1% (+2 MINS) [UNCHANGED] +7.0% (+4 MINS) [UNCHANGED]
6H 37M 3H 25M 2H 28M 2H 09M
-4.8% (-20 MINS) +2.0% (+4 MINS) +0.7% (+1 MIN) +3.2% (+4 MINS)
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT
MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS
INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
OCT
2022

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_
DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
WE ARE SOCIAL’S PERSPECTIVE
TRACKING CULTURE AT THE SPEED OF SOCIAL
THE FEED IS WE ARE SOCIAL’S DAILY DIGITAL CULTURAL TRACKER. IN THE LAST QUARTER, WE’VE SEEN…
As we move from the social to the interest
graph - the gatekeepers of online creativity
are expanding. To create cut through,
they’re having to go to the extreme.
Creators are dabbling in performative
chaos through frenetic content edits or
exaggerated delivery. This is playing out
through Nimcel’s - or “Niche Micro
Celebrity Influencers”, like Remi Bader who
use chaos to convey strongly held
emotions or beliefs.
Brands may find themselves needing to
keep up with this chaotic content. This can
prove a challenge but some are tapping
into the weird and wonderful in an
innovative way. Balenciaga’s recent and
playful and surreal content proved popular,
attracting millions of views.
If you’re a brand willing to try something
different and not take yourself too
seriously, chaotic content could be a route
for success.
CHAOTIC CONTENT
As an anecdote to online and IRL chaos,
we’re seeing users lean into normality. Gen
Z’s have lived through periods of intense
societal instability - from the Global
Financial Crisis of 2007/8 to the recent
pandemic - leading to a yearning for the
steady normalness of the past.
The mundane is being transformed into
the aspirational, as seen through the rise
of the #5-9er, who walk us through their
post-work routines on socials. Everyday
activities, like saving money, have been
glamourised and aestheticised, with
TikTok users ‘cash-stuffing’, where they
withdraw money from banks to save in
envelopes or glass bottles, in an effort to
performatively hark back to a simpler time.
Many brands often forget their consumers
are the Average Joe’s and Jane’s of the
world and their lives are mostly filled with
the mundane or run of the mill.
Transforming the banal or everyday into a
form of light entertainment will resonate
with younger generations.
COSPLAYING NORMALCY
The climate crisis is playing out in real time, with
extreme weather events and collapsing
eco-systems becoming a norm in the news cycle.
The public (Gen Z especially) are heavily invested
and vocal in wanting to help tackle this
ever-growing crisis, joining protest groups,
educating the wider public and calling out those
who engage in harmful practices in attempts to
draw attention to the cause.
The recent @CelebrityJet controversy, which
tracked celebrities’ usage of private jets, sparked
fury online, highlighting the environmental
damage caused by people’s celebrity ‘faves’. On
Italian TikTok, users were using clickbait tactics to
boost attention to important environmental
concerns, showcasing a desire to be heard at all
costs. Similarly, in the UK, creators like Venetia La
Manna were educating whilst entertaining by
calling out the impacts of fast fashion through
recipe video content.
Consumers want to see powerful entities, be it
celebs or brands, pull their proportionate weight
when it comes to tackling the climate crisis.
Brands who green-wash will be called out and
trust will be eroded with the consumer.
CLIMATE CALL-OUTS
Follow us on Instagram @thefeed.global
PARTNER CONTENT

We have
Reels now.
LEARN MORE
It’s the reel world
Sh*t’s getting reel
Keepin’ it reel
For reel this time
Reel the love
Serving you reelness
Can't beat the reel thing
It’s reel-y here
Instagram’s fastest growing feature is here to stay—and
we’re here to make it easy. Schedule, publish, analyze,
and moderate Reels straight from Hootsuite—so you can
maximize your Instagram while minimizing your workload.
PARTNER CONTENT

15
57.1% 61.3 86.7% 83.3% 90.1%
8.00 49.7% 50.3% +0.84% 30.3
BILLION +66 MILLION
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
GLOBAL OVERVIEW
AN OVERVIEW OF THE GLOBAL POPULATION ON 15 NOVEMBER 2022
THE GLOBAL POPULATION AT 8 BILLION
NOV
2022

16
5.9
6.3
6.8
7.2
7.6 8.0
8.4 8.7 9.0
+6.9% +6.5% +6.5% +6.1% +4.9% +4.5% +4.1% +3.7%
NOV NOV NOV NOV NOV NOV NOV NOV NOV
1997 2002 2007 2012 2017 2022 2027 2032 2037
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES.
GLOBAL OVERVIEW
GLOBAL POPULATION OVER TIME
THE GLOBAL POPULATION BY YEAR (IN BILLIONS), WITH YEAR-ON-YEAR CHANGE
OCT
2022
WORLD’S POPULATION TO
REACH 8 BILLION PEOPLE
ON 15 NOVEMBER 2022
DATAREPORTAL

17
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
8.5%
20.8%
25.2%
1.0%
3.6%
1.9%
3.7%
6.0%
0.9%
2.5%
5.5%
0.6%
5.4%
3.3%
2.4%
1.3%
2.2%
4.7%
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.
GLOBAL OVERVIEW
THE NUMBER OF PEOPLE LIVING IN EACH REGION (IN MILLIONS)
POPULATION BY GEOGRAPHIC REGION
OCT
2022

18
11 ETHIOPIA 124,156,150
12 JAPAN 123,788,275
13 PHILIPPINES 116,004,493
14 EGYPT 111,417,927
15 DEM. REP. OF THE CONGO 99,805,197
16 VIETNAM 98,358,992
17 IRAN 88,697,412
18 TURKEY 85,465,954
19 GERMANY 83,341,365
20 THAILAND 71,725,413
01 CHINA 1,425,868,312
02 INDIA 1,419,597,776
03 UNITED STATES OF AMERICA 338,684,815
04 INDONESIA 275,943,509
05 PAKISTAN 236,972,694
06 NIGERIA 219,843,721
07 BRAZIL 215,557,721
08 BANGLADESH 171,630,186
09 RUSSIAN FEDERATION 144,703,713
10 MEXICO 127,743,896
# COUNTRY POPULATION
# COUNTRY POPULATION
SOURCE: EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA.
GLOBAL OVERVIEW
THE WORLD’S TOP 20 COUNTRIES, RANKED BY THE SIZE OF THEIR TOTAL POPULATION ON 01 OCTOBER 2022
COUNTRIES WITH THE LARGEST POPULATIONS
OCT
2022

19
664.5
685.9
667.9
630.3
605.0 593.5 606.6
569.3
512.6
475.9
458.4
410.9
326.3
282.8
210.7
133.8
87.3
46.6
18.4
4.5 0.6
AGE
0–4
AGE
5–9
AGE
10–14
AGE
15–19
AGE
20–24
AGE
25–29
AGE
30–34
AGE
35–39
AGE
40–44
AGE
45–49
AGE
50–54
AGE
55–59
AGE
60–64
AGE
65–69
AGE
70–74
AGE
75–79
AGE
80–84
AGE
85–89
AGE
90–94
AGE
95–99
AGE
100+
SOURCE: UNITED NATIONS.
GLOBAL OVERVIEW
THE NUMBER OF PEOPLE IN EACH AGE GROUP (IN MILLIONS)
AGE DISTRIBUTION OF THE GLOBAL POPULATION
OCT
2022
DATAREPORTAL

21
5.07 63.5% +3.5% 6H 37M 92.1%
BILLION +171 MILLION
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA
FROM GWI (Q2 2022), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING,
FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
OCT
2022

22
4,670 4,758 4,805 4,853 4,901 4,950 5,001 5,031 5,072
+1.9% +1.0% +1.0% +1.0% +1.0% +1.0% +0.6% +0.8%
OCT JAN APR JUL OCT JAN APR JUL OCT
2020 2021 2021 2021 2021 2022 2022 2022 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN
RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE
CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
NUMBER OF INTERNET USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE
INTERNET USERS OVER TIME
OCT
2022

23
5.30 5.03 5.47 5.46
BILLION BILLION BILLION BILLION
66.3% 63.0% 68.5% 68.3%
vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
INTERNET USERS:
INTERNETLIVESTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
GLOBAL OVERVIEW
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
OCT
2022

24
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
AVERAGE
63.5%
72.4%
73.9%
75.2%
45.5%
69.8%
67.6%
24.9%
24.5%
43.3%
65.4%
87.5%
88.2%
97.5%
93.7%
78.2%
67.6%
71.8%
92.5%
74.6%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE
DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES,
BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
OCT
2022

25
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
9.9%
24.7%
18.0%
1.1%
0.9%
2.3%
1.0%
3.7%
3.4%
5.0%
2.6%
2.1%
3.6%
6.7%
0.6%
2.5%
6.9%
4.3%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO
ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS
OCT
2022

26
99.0%
99.0%
99.0%
99.0%
98.0%
98.0%
98.0%
97.0%
97.0%
96.8%
96.0%
94.0%
94.0%
94.0%
94.0%
93.6%
93.2%
93.0%
93.0%
92.0%
92.0%
91.6%
91.0%
91.0%
90.4%
89.0%
88.1%
88.0%
87.1%
87.0%
86.5%
85.3%
84.4%
82.6%
82.0%
81.3%
77.0%
77.0%
75.5%
73.7%
71.9%
70.5%
70.5%
68.6%
68.0%
63.5%
51.0%
47.0%
42.0%
IRELAND
U.A.E.
DENMARK
SAUDI
ARABIA
SOUTH
KOREA
SWITZERLAND
U.K.
SWEDEN
CANADA
MALAYSIA
NETHERLANDS
BELGIUM
JAPAN
SPAIN
NEW
ZEALAND
HONG
KONG
GERMANY
AUSTRIA
FRANCE
SINGAPORE
U.S.A.
ISRAEL
AUSTRALIA
TAIWAN
CZECHIA
RUSSIA
MOROCCO
ROMANIA
ARGENTINA
POLAND
ITALY
THAILAND
PORTUGAL
GREECE
TURKEY
BRAZIL
INDONESIA
VIETNAM
MEXICO
CHINA
EGYPT
COLOMBIA
SOUTH
AFRICA
GHANA
PHILIPPINES
WORLDWIDE
NIGERIA
INDIA
KENYA
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED
AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES
THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE
COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
OCT
2022

27
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
TOTAL
2,919.4
12.5
177.8
412.5
1,097.0
23.4
22.3
357.3
149.1
245.0
90.2
36.1
18.0
2.6
12.4
95.4
14.4
50.5
28.3
74.7
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE
DIGITAL ACTIVITY TO POPULATION – INCLUDING THE VALUES SHOWN ON THIS CHART – AND MAY RESULT IN UNEXPECTED INCREASES OR DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION
WHEN INTERPRETING ANY CHANGES IN THESE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET
UNCONNECTED POPULATIONS
OCT
2022

28
01 NORTH KOREA1
>99.9% [BLOCKED]
02 ERITREA 91.5% 3,386,000
03 COMOROS 91.5% 769,000
04 CENTRAL AFRICAN REPUBLIC 89.6% 5,034,000
05 SOUTH SUDAN 87.5% 9,590,000
06 SOMALIA 86.3% 15,293,000
07 NIGER 85.1% 22,504,000
08 BURUNDI 84.9% 11,017,000
09 DEM. REP. OF THE CONGO 82.8% 82,614,000
10 PAPUA NEW GUINEA 80.4% 8,191,000
01 INDIA 752,387,000 53.0%
02 CHINA 374,728,000 26.3%
03 PAKISTAN 152,673,000 64.4%
04 BANGLADESH 116,736,000 68.0%
05 NIGERIA 107,723,000 49.0%
06 ETHIOPIA 96,842,000 78.0%
07 DEM. REP. OF THE CONGO 82,614,000 82.8%
08 INDONESIA 63,412,000 23.0%
09 TANZANIA 51,461,000 78.0%
10 BRAZIL 40,217,000 18.7%
# LOCATION
UNCONNECTED
POPULATION
% OF POP.
OFFLINE
# LOCATION
% OF POP.
OFFLINE
UNCONNECTED
RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION
ABSOLUTE: LARGEST UNCONNECTED POPULATIONS
SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN
REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF
THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO THE U.N.’S POPULATION DATA IN JULY 2022 MAY HAVE
RESULTED IN UNEXPECTED CHANGES TO FIGURES ON THIS CHART, BECAUSE INTERNET PENETRATION IS OFTEN REPORTED AS A PERCENTAGE OF POPULATION, RATHER THAN AS AN ABSOLUTE USER FIGURE.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION
UNCONNECTED POPULATIONS
OCT
2022

29
06:55 06:55 06:56 06:55 06:57 06:57 06:53 06:49 06:37
0% +0.2% -0.2% +0.5% 0% -1.0% -1.0% -2.9%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2020 2020 2020 2021 2021 2021 2021 2022 2022
SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET
OCT
2022

30
10:07
09:42
09:39
09:13
09:05
08:25
08:25
08:18
07:48
07:45
07:41
07:29
07:21
07:17
07:15
07:13
07:07
07:06
07:02
06:54
06:38
06:37
06:35
06:34
06:32
06:30
06:19
06:15
06:10
06:04
06:03
06:01
06:01
05:50
05:48
05:43
05:41
05:36
05:31
05:29
05:18
05:17
05:16
05:12
03:46
SOUTH
AFRICA
BRAZIL
PHILIPPINES
COLOMBIA
ARGENTINA
MALAYSIA
THAILAND
MEXICO
RUSSIA
EGYPT
INDONESIA
PORTUGAL
TAIWAN
TURKEY
U.A.E.
ROMANIA
U.S.A.
SINGAPORE
SAUDI
ARABIA
ISRAEL
CANADA
WORLDWIDE
INDIA
IRELAND
HONG
KONG
POLAND
VIETNAM
NEW
ZEALAND
CZECHIA
GREECE
U.K.
ITALY
SWEDEN
AUSTRALIA
SPAIN
AUSTRIA
SWITZERLAND
BELGIUM
NETHERLANDS
FRANCE
GERMANY
DENMARK
SOUTH
KOREA
CHINA
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
OCT
2022

31
07:41
06:57
06:34
05:58
05:19
07:07 06:56
06:27
05:50
05:11
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
TIME SPENT USING THE INTERNET
OCT
2022

32
59.6% 28.1% 31.1% 14.4% 12.6%
-9.3% (-610 BPS) -5.4% (-160 BPS) +4.0% (+120 BPS) +8.3% (+110 BPS) +4.1% (+50 BPS)
92.1% 66.0% 90.8% 4.8% 27.4%
+1.3% (+120 BPS) -9.2% (-670 BPS) +1.3% (+120 BPS) [UNCHANGED] [UNCHANGED]
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
OCT
2022

33
97.9%
97.4%
97.4%
96.8%
96.2%
96.0%
95.7%
95.6%
95.5%
95.5%
95.1%
95.1%
94.7%
94.7%
94.0%
93.9%
93.9%
93.5%
93.4%
93.4%
93.3%
93.2%
93.1%
93.0%
92.9%
92.4%
92.3%
92.2%
92.1%
91.8%
91.7%
91.0%
90.7%
90.6%
89.9%
89.7%
89.1%
89.0%
89.0%
88.8%
87.6%
87.5%
87.5%
87.2%
87.0%
86.1%
85.4%
84.5%
67.4%
KENYA
BRAZIL
SOUTH
AFRICA
PHILIPPINES
MEXICO
NIGERIA
TURKEY
COLOMBIA
ARGENTINA
INDONESIA
PORTUGAL
VIETNAM
SAUDI
ARABIA
THAILAND
U.A.E.
GHANA
ITALY
SOUTH
KOREA
GREECE
ROMANIA
INDIA
EGYPT
POLAND
TAIWAN
MALAYSIA
RUSSIA
SPAIN
HONG
KONG
WORLDWIDE
CZECHIA
IRELAND
SINGAPORE
JAPAN
U.S.A.
ISRAEL
CHINA
U.K.
NETHERLANDS
SWEDEN
AUSTRIA
DENMARK
FRANCE
GERMANY
SWITZERLAND
NEW
ZEALAND
AUSTRALIA
CANADA
BELGIUM
MOROCCO
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
OCT
2022

34
92.8% 92.4% 94.1% 93.2% 90.4%
92.3% 90.9% 92.6% 91.4% 89.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
OCT
2022

35
86.6%
85.4%
84.6%
84.0%
83.9%
82.7%
82.7%
82.5%
82.1%
81.4%
81.3%
80.6%
80.3%
80.2%
79.8%
79.7%
78.5%
77.3%
77.3%
77.1%
77.0%
76.9%
76.6%
76.5%
76.4%
75.8%
75.4%
74.6%
74.3%
74.1%
73.5%
73.5%
71.9%
70.7%
70.2%
66.4%
66.3%
66.0%
62.2%
61.5%
60.9%
59.2%
59.1%
52.4%
49.8%
48.5%
44.6%
34.7%
26.3%
POLAND
PORTUGAL
AUSTRIA
SWITZERLAND
CZECHIA
BELGIUM
SINGAPORE
CANADA
SOUTH
AFRICA
GREECE
NETHERLANDS
ITALY
GERMANY
SPAIN
FRANCE
NEW
ZEALAND
RUSSIA
IRELAND
U.K.
AUSTRALIA
SOUTH
KOREA
HONG
KONG
U.S.A.
MALAYSIA
DENMARK
ISRAEL
ARGENTINA
COLOMBIA
TAIWAN
U.A.E.
MEXICO
ROMANIA
SWEDEN
BRAZIL
VIETNAM
TURKEY
PHILIPPINES
WORLDWIDE
CHINA
JAPAN
INDONESIA
SAUDI
ARABIA
INDIA
EGYPT
THAILAND
MOROCCO
KENYA
NIGERIA
GHANA
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS
THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
OCT
2022

36
61.2%
65.9% 67.0% 65.7% 64.8%
60.9%
66.1%
69.1% 71.3%
74.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS
THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
OCT
2022

37
52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% 55.5% 55.7%
+0.5% -1.2% -0.2% ≈0% +2.8% +2.3% +1.4% +0.3%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2020 2020 2020 2021 2021 2021 2021 2022 2022
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
MOBILE’S SHARE OF DAILY INTERNET TIME
OCT
2022

38
61.2%
60.5%
60.5%
59.9%
59.7%
57.8%
57.7%
57.2%
56.0%
55.7%
54.6%
54.6%
54.5%
54.4%
54.0%
53.6%
53.5%
53.3%
53.1%
52.2%
51.0%
50.0%
48.9%
48.8%
48.4%
48.2%
48.1%
48.0%
47.7%
47.5%
47.5%
47.4%
47.3%
46.6%
46.3%
45.9%
45.7%
45.6%
45.6%
45.5%
44.3%
44.1%
44.0%
43.5%
40.5%
THAILAND
INDONESIA
INDIA
CHINA
TURKEY
SAUDI
ARABIA
U.A.E.
PHILIPPINES
BRAZIL
WORLDWIDE
TAIWAN
EGYPT
ROMANIA
VIETNAM
MEXICO
ARGENTINA
COLOMBIA
MALAYSIA
ISRAEL
SOUTH
AFRICA
HONG
KONG
AUSTRALIA
SPAIN
SWEDEN
SOUTH
KOREA
ITALY
SINGAPORE
U.S.A.
NETHERLANDS
NEW
ZEALAND
IRELAND
POLAND
JAPAN
RUSSIA
PORTUGAL
CZECHIA
SWITZERLAND
GREECE
GERMANY
U.K.
AUSTRIA
FRANCE
CANADA
DENMARK
BELGIUM
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
OCT
2022

39
61.4%
58.3%
56.1%
53.4%
49.8%
57.6%
55.5% 54.0%
50.0%
44.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
OCT
2022

40
30.79 +25.1% 69.14 +31.4%
8.62 +14.8% 29.09 +32.6%
29 -3.3% 10 -9.1%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF MOBILE
INTERNET CONNECTIONS
MEDIAN SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF FIXED
INTERNET CONNECTIONS
LATENCY (MS) LATENCY LATENCY (MS) LATENCY
UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD
DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN AUGUST 2022. TIP: A
NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN
PREVIOUS REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES
SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
OCT
2022

41
118.42
112.26
103.50
102.06
92.53
91.81
83.59
81.11
74.35
69.04
67.42
62.95
61.95
61.34
60.48
58.83
53.92
53.54
48.09
42.04
41.72
40.81
39.39
39.34
38.11
37.86
37.38
35.16
34.22
32.00
31.70
30.79
30.50
28.72
28.67
27.93
26.21
25.43
24.28
22.75
22.35
21.24
20.88
18.81
17.33
16.67
13.52
10.94
7.93
U.A.E.
SOUTH
KOREA
DENMARK
NETHERLANDS
CHINA
SAUDI
ARABIA
AUSTRALIA
SWITZERLAND
SWEDEN
SINGAPORE
BELGIUM
NEW
ZEALAND
U.S.A.
CANADA
AUSTRIA
TAIWAN
GERMANY
FRANCE
HONG
KONG
GREECE
U.K.
PORTUGAL
VIETNAM
JAPAN
SOUTH
AFRICA
CZECHIA
POLAND
THAILAND
ROMANIA
BRAZIL
ITALY
WORLDWIDE
MALAYSIA
TURKEY
ISRAEL
MOROCCO
IRELAND
SPAIN
MEXICO
EGYPT
PHILIPPINES
RUSSIA
ARGENTINA
KENYA
INDONESIA
NIGERIA
INDIA
COLOMBIA
GHANA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN AUGUST 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS
IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS)
MOBILE INTERNET CONNECTION SPEEDS
OCT
2022

42
140 CUBA 4.15 -72.8% 2.92 130
139 AFGHANISTAN 5.34 +18.1% 1.97 32
138 VENEZUELA 5.37 +5.3% 3.24 33
137 TAJIKISTAN 7.79 +3.9% 4.63 26
136 GHANA 7.93 -0.8% 6.85 29
135 YEMEN 8.24 [N/A] 5.40 20
134 SOMALIA 9.62 +21.2% 10.16 28
133 SUDAN 10.35 +11.9% 6.52 26
132 BANGLADESH 10.42 +22.2% 8.13 28
131 CÔTE D’IVOIRE 10.49 +11.6% 7.18 28
01 NORWAY 122.77 +21.4% 16.81 28
02 U.A.E. 118.42 +10.5% 19.93 20
03 QATAR 114.28 +26.2% 16.51 20
04 SOUTH KOREA 112.26 +26.5% 14.65 28
05 DENMARK 103.50 +57.2% 17.64 19
06 NETHERLANDS 102.06 +22.7% 14.88 23
07 BULGARIA 95.76 +27.6% 17.49 22
08 KUWAIT 94.86 +41.9% 19.56 18
09 CHINA 92.53 +35.4% 22.60 27
10 SAUDI ARABIA 91.81 +15.8% 15.37 31
# LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY
FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR AUGUST 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS
MOBILE INTERNET CONNECTION SPEEDS
OCT
2022

43
219.01
188.75
179.58
178.73
167.40
156.06
133.44
131.86
131.55
127.16
123.31
122.76
115.07
111.76
109.10
106.51
105.23
100.32
98.45
94.68
94.36
91.24
85.08
84.66
83.63
83.35
80.28
78.33
75.09
71.86
70.49
69.14
66.22
62.74
52.62
48.78
48.45
48.29
48.15
47.19
45.46
36.11
32.29
29.43
24.59
22.35
15.19
9.70
8.98
SINGAPORE
THAILAND
HONG
KONG
CHINA
U.S.A.
DENMARK
NEW
ZEALAND
JAPAN
SPAIN
U.A.E.
ROMANIA
SWITZERLAND
TAIWAN
CANADA
SOUTH
KOREA
NETHERLANDS
FRANCE
PORTUGAL
SWEDEN
ISRAEL
BRAZIL
POLAND
MALAYSIA
COLOMBIA
BELGIUM
SAUDI
ARABIA
VIETNAM
PHILIPPINES
GERMANY
RUSSIA
IRELAND
WORLDWIDE
U.K.
AUSTRIA
AUSTRALIA
ITALY
MEXICO
INDIA
CZECHIA
ARGENTINA
EGYPT
SOUTH
AFRICA
GREECE
TURKEY
GHANA
INDONESIA
MOROCCO
NIGERIA
KENYA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN AUGUST 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS
IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS)
FIXED INTERNET CONNECTION SPEEDS
OCT
2022

44
182 AFGHANISTAN 1.90 -3.6% 2.32 22
181 CUBA 1.92 +12.9% 0.88 127
180 TURKMENISTAN 2.18 +19.8% 0.77 77
179 YEMEN 2.72 +29.5% 0.65 41
178 SYRIA 3.06 -0.3% 2.77 24
177 ETHIOPIA 4.06 +37.6% 4.18 15
176 NIGER 4.23 [N/A] 2.28 22
175 SUDAN 4.60 +21.1% 2.72 27
174 TIMOR-LESTE 4.83 [N/A] 5.43 6
173 BURUNDI 5.07 -1.6% 5.07 18
01 SINGAPORE 219.01 +18.3% 183.53 4
02 CHILE 211.43 +43.8% 126.20 6
03 THAILAND 188.75 +11.3% 154.96 5
04 HONG KONG 179.58 +16.0% 123.79 4
05 CHINA 178.73 +44.2% 37.72 12
06 U.S.A. 167.40 +38.8% 22.03 14
07 MACAU 157.54 +58.7% 145.92 4
08 DENMARK 156.06 +17.5% 93.98 8
09 NEW ZEALAND 133.44 +57.5% 90.76 6
10 JAPAN 131.86 +42.7% 94.75 13
FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR AUGUST 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS
FIXED INTERNET CONNECTION SPEEDS
OCT
2022

45
01 CHILE 211.43 MBPS 23.43 MBPS 9.0 : 1
02 COLOMBIA 84.66 MBPS 10.94 MBPS 7.7 : 1
03 PANAMA 107.86 MBPS 15.80 MBPS 6.8 : 1
04 THAILAND 188.75 MBPS 35.16 MBPS 5.4 : 1
05 SPAIN 131.55 MBPS 25.43 MBPS 5.2 : 1
06 BELARUS 51.30 MBPS 10.69 MBPS 4.8 : 1
07 PARAGUAY 63.51 MBPS 15.45 MBPS 4.1 : 1
08 JORDAN 70.44 MBPS 17.25 MBPS 4.1 : 1
09 TAJIKISTAN 31.78 MBPS 7.79 MBPS 4.1 : 1
10 HONG KONG 179.58 MBPS 48.09 MBPS 3.7 : 1
01 MALDIVES 66.63 MBPS 9.69 MBPS 6.9 : 1
02 BOTSWANA 29.37 MBPS 6.97 MBPS 4.2 : 1
03 ETHIOPIA 15.61 MBPS 4.06 MBPS 3.8 : 1
04 LEBANON 25.35 MBPS 6.72 MBPS 3.8 : 1
05 SYRIA 11.11 MBPS 3.06 MBPS 3.6 : 1
06 SURINAME 41.41 MBPS 11.59 MBPS 3.6 : 1
07 YEMEN 8.24 MBPS 2.72 MBPS 3.0 : 1
08 MOZAMBIQUE 16.55 MBPS 5.81 MBPS 2.8 : 1
09 IRAN 28.40 MBPS 10.02 MBPS 2.8 : 1
10 AFGHANISTAN 5.34 MBPS 1.90 MBPS 2.8 : 1
# LOCATION
MOBILE
 DL SPEED
FIXED
 DL SPEED
RATIO # LOCATION
FIXED
 DL SPEED
MOBILE
 DL SPEED
RATIO
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN AUGUST 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO
DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS
REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS
COMPARING MOBILE AND FIXED SPEEDS
OCT
2022

46
58.4%
54.2%
50.8%
49.8%
48.1%
44.4%
44.0%
43.5%
41.0%
38.2%
36.2%
34.8%
34.5%
30.4%
29.6%
29.0%
28.1%
27.3%
19.9%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS OR MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
RESEARCHING PRODUCTS AND BRANDS
ACCESSING AND LISTENING TO MUSIC
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES AND VACATIONS AND TRAVEL
RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS
MANAGING FINANCES AND SAVINGS
GAMING
MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS
BUSINESS-RELATED RESEARCH
ORGANISING YOUR DAY-TO-DAY LIFE
SHARING YOUR OPINION
BUSINESS-RELATED NETWORKING
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
OCT
2022

47
95.2%
94.9%
82.2%
55.8%
54.4%
48.5%
46.8%
42.1%
41.3%
40.3%
34.1%
29.3%
28.5%
26.9%
24.7%
24.7%
CHAT AND MESSAGING
SOCIAL NETWORKS
SEARCH ENGINES OR WEB PORTALS
SHOPPING, AUCTIONS, OR CLASSIFIEDS
MAPS, PARKING, OR LOCATION-BASED SERVICES
EMAIL
MUSIC
NEWS
WEATHER
ENTERTAINMENT
GAMES
TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE
BANKING, INVESTING, OR INSURANCE
SPORTS
EDUCATION
HEALTH AND FITNESS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
OCT
2022

48
58.62% 39.26% 2.09% 0.03%
+7.4% -8.3% -17.1% -70.0%
+406 BPS -357 BPS -43 BPS -7 BPS
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
OCT
2022

49
86.7%
84.3%
77.3%
77.2%
75.8%
75.4%
72.8%
71.7%
68.7%
66.0%
63.2%
62.8%
61.8%
60.9%
60.2%
59.8%
59.5%
58.9%
58.8%
58.7%
58.4%
58.3%
56.8%
53.8%
53.6%
52.7%
52.6%
51.3%
51.2%
50.1%
47.0%
46.6%
46.4%
46.2%
45.4%
45.3%
44.4%
44.3%
43.5%
43.1%
42.3%
41.8%
41.0%
40.2%
40.2%
37.0%
34.0%
29.4%
27.6%
TURKEY
NIGERIA
SOUTH
AFRICA
SAUDI
ARABIA
GHANA
KENYA
INDIA
SINGAPORE
EGYPT
VIETNAM
INDONESIA
POLAND
THAILAND
SOUTH
KOREA
U.A.E.
MOROCCO
ARGENTINA
ISRAEL
IRELAND
ROMANIA
CHINA
WORLDWIDE
MALAYSIA
SPAIN
ITALY
FRANCE
PHILIPPINES
U.S.A.
COLOMBIA
BRAZIL
SWEDEN
HONG
KONG
GERMANY
NETHERLANDS
U.K.
TAIWAN
AUSTRIA
CZECHIA
CANADA
RUSSIA
AUSTRALIA
GREECE
PORTUGAL
MEXICO
NEW
ZEALAND
SWITZERLAND
JAPAN
BELGIUM
DENMARK
SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO
BROWSERS RUNNING ON ANY DEVICE IN SEPTEMBER 2022.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
OCT
2022

50
50.77% 52.17%
54.75% 55.05% 55.73% 54.38% 55.77%
58.96% 59.53%
+2.8% +4.9% +0.5% +1.2% -2.4% +2.6% +5.7% +1.0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2020 2020 2021 2021 2021 2021 2022 2022 2022
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E.
AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES)
MOBILE’S SHARE OF WEB TRAFFIC
OCT
2022

51
2.75% 2.26% 0.71% 2.44%
-4.8% (-14 BPS) -2.6% (-6 BPS) -32.4% (-34 BPS) -11.3% (-31 BPS)
65.68% 18.68% 4.33% 3.15%
+0.8% (+53 BPS) +1.5% (+28 BPS) +14.9% (+56 BPS) -14.2% (-52 BPS)
SAMSUNG INTERNET OPERA UC BROWSER OTHER
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY
KIND OF DEVICE IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
OCT
2022

52
11 XNXX.COM 3.24B 810M 11M 05S 7.00
12 ICLOUD.COM 3.17B 253M 17M 19S 2.08
13 YAHOO.COM 3.06B 593M 18M 40S 3.44
14 YANDEX.RU 3.07B 337M 18M 23S 2.93
15 FANDOM.COM 2.41B 744M 12M 52S 3.06
16 XHAMSTER.COM 2.07B 574M 14M 39S 6.61
17 WEATHER.COM 2.02B 871M 8M 42S 1.82
18 YAHOO.CO.JP 1.82B 187M 22M 19S 5.56
19 BING.COM 1.78B 443M 14M 42S 3.17
20 TIKTOK.COM 1.77B 810M 9M 53S 1.94
01 GOOGLE.COM 80.1B 6.70B 22M 29S 3.69
02 YOUTUBE.COM 66.2B 4.99B 34M 23S 6.84
03 FACEBOOK.COM 13.5B 2.19B 23M 57S 2.90
04 PORNHUB.COM 8.22B 1.69B 10M 53S 7.08
05 XVIDEOS.COM 6.92B 1.39B 12M 51S 7.60
06 TWITTER.COM 6.37B 1.62B 21M 49S 1.86
07 WIKIPEDIA.ORG 6.02B 1.78B 11M 07S 2.10
08 INSTAGRAM.COM 4.25B 1.43B 18M 50S 2.24
09 AMAZON.COM 4.19B 897M 17M 43S 4.34
10 REDDIT.COM 4.06B 1.07B 17M 22S 3.03
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR AUGUST 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT
UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN AUGUST 2022
MOST-VISITED WEBSITES: SEMRUSH RANKING
OCT
2022

53
11 WHATSAPP.COM 4M 17S 2.15
12 PORNHUB.COM 8M 23S 8.60
13 XNXX.COM 8M 37S 11.37
14 AMAZON.COM 7M 18S 8.95
15 YAHOO.CO.JP 8M 38S 6.67
16 LIVE.COM 7M 25S 8.80
17 NETFLIX.COM 8M 52S 4.23
18 REDDIT.COM 9M 39S 6.81
19 TIKTOK.COM 3M 53S 10.18
20 DOCOMO.NE.JP 7M 07S 4.80
01 GOOGLE.COM 10M 59S 8.70
02 YOUTUBE.COM 21M 48S 11.82
03 FACEBOOK.COM 9M 52S 8.69
04 TWITTER.COM 10M 57S 10.36
05 INSTAGRAM.COM 7M 39S 11.06
06 BAIDU.COM 5M 37S 8.03
07 WIKIPEDIA.ORG 3M 52S 3.13
08 YANDEX.RU 10M 45S 9.58
09 YAHOO.COM 7M 47S 5.70
10 XVIDEOS.COM 9M 41S 9.28
# WEBSITE TIME PER VISIT PAGES PER VISIT # WEBSITE TIME PER VISIT PAGES PER VISIT
SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES FOR AUGUST 2022. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN AUGUST 2022
MOST-VISITED WEBSITES: SIMILARWEB RANKING
OCT
2022

54
0.62% 0.11% 0.20% 0.08% 0.37%
+1.6% (+1 BP) -8.3% (-1 BP) +100% (+10 BPS) -46.7% (-7 BPS) +23.3% (+7 BPS)
92.42% 3.45% 0.65% 1.32% 0.78%
+0.4% (+38 BPS) +29.7% (+79 BPS) -60.4% (-99 BPS) -10.8% (-16 BPS) -13.3% (-12 BPS)
DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS
GOOGLE BING BAIDU YAHOO! YANDEX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN SEPTEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
OCT
2022

55
11 TIEMPO 27
12 GMAIL 25
13 TWITTER 21
14 METEO 21
15 TRADUCTOR 21
16 SATTA 18
17 ПОГОДА 18
18 GOOGLE TRANSLATE 18
19 NETFLIX 16
20 CLIMA 16
01 GOOGLE 100
02 YOUTUBE 74
03 WEATHER 71
04 FACEBOOK 60
05 TRANSLATE 47
06 WHATSAPP 45
07 NEWS 40
08 AMAZON 37
09 INSTAGRAM 36
10 WHATSAPP WEB 29
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JULY 2022 AND 30 SEPTEMBER 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT
PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
GLOBAL OVERVIEW
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JULY 2022 AND 30 SEPTEMBER 2022
TOP GOOGLE SEARCHES
OCT
2022

56
31.1%
28.3%
26.0%
23.9%
23.1%
23.0%
23.0%
22.5%
21.6%
21.6%
21.4%
20.5%
20.3%
20.0%
19.9%
19.7%
18.9%
18.6%
17.9%
17.5%
17.4%
17.2%
16.6%
15.9%
15.0%
14.9%
14.5%
14.5%
14.0%
13.9%
13.7%
13.2%
12.0%
11.7%
11.6%
11.3%
11.1%
10.8%
10.8%
10.6%
10.1%
10.0%
9.5%
9.5%
9.0%
8.1%
7.1%
6.5%
6.2%
INDIA
CHINA
U.S.A.
MEXICO
SPAIN
ITALY
VIETNAM
WORLDWIDE
BRAZIL
U.K.
TURKEY
IRELAND
U.A.E.
AUSTRALIA
CANADA
GHANA
TAIWAN
HONG
KONG
THAILAND
SOUTH
AFRICA
GERMANY
SAUDI
ARABIA
NIGERIA
KENYA
MALAYSIA
INDONESIA
COLOMBIA
NEW
ZEALAND
FRANCE
PHILIPPINES
MOROCCO
ISRAEL
AUSTRIA
SINGAPORE
EGYPT
PORTUGAL
RUSSIA
DENMARK
SWITZERLAND
POLAND
ARGENTINA
SWEDEN
GREECE
NETHERLANDS
ROMANIA
BELGIUM
JAPAN
SOUTH
KOREA
CZECHIA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
OCT
2022

57
22.7%
24.3%
22.9%
19.6%
16.3%
24.3%
25.2%
23.4%
20.0%
17.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
OCT
2022

58
50.5%
50.0%
48.1%
42.5%
39.6%
36.4%
36.1%
35.9%
34.3%
33.7%
31.9%
30.6%
29.6%
29.0%
28.8%
28.3%
27.2%
27.1%
26.2%
26.0%
25.9%
25.9%
25.7%
25.4%
25.2%
24.7%
22.9%
22.3%
21.3%
20.9%
18.2%
18.1%
18.0%
17.7%
17.4%
17.4%
16.6%
15.2%
14.4%
14.2%
14.2%
13.0%
11.0%
10.7%
9.6%
9.5%
9.0%
8.7%
8.6%
BRAZIL
COLOMBIA
MEXICO
ARGENTINA
INDONESIA
INDIA
PHILIPPINES
VIETNAM
TAIWAN
THAILAND
PORTUGAL
U.A.E.
SAUDI
ARABIA
SOUTH
AFRICA
EGYPT
WORLDWIDE
GREECE
MALAYSIA
ITALY
SPAIN
ISRAEL
NIGERIA
CHINA
TURKEY
ROMANIA
KENYA
HONG
KONG
MOROCCO
U.S.A.
POLAND
CZECHIA
AUSTRALIA
SOUTH
KOREA
CANADA
IRELAND
SINGAPORE
GHANA
U.K.
NEW
ZEALAND
DENMARK
SWEDEN
RUSSIA
SWITZERLAND
GERMANY
FRANCE
NETHERLANDS
AUSTRIA
JAPAN
BELGIUM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
OCT
2022

59
33.6%
30.7%
29.7%
25.5%
19.2%
30.3%
29.2% 29.0%
23.8%
18.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
OCT
2022

60
54.7%
49.5%
48.6%
46.9%
46.5%
45.7%
45.1%
44.6%
42.7%
40.8%
39.1%
39.0%
38.8%
38.2%
37.2%
37.0%
36.9%
36.9%
35.4%
35.3%
34.9%
34.2%
34.1%
33.8%
32.9%
31.5%
30.7%
30.6%
30.5%
29.5%
29.4%
29.4%
29.2%
27.7%
26.6%
26.4%
25.8%
25.8%
25.1%
23.0%
23.0%
22.0%
20.7%
18.4%
17.3%
16.7%
16.6%
16.0%
9.8%
COLOMBIA
BRAZIL
MEXICO
INDONESIA
ARGENTINA
SPAIN
SWITZERLAND
POLAND
THAILAND
TAIWAN
MALAYSIA
ISRAEL
PORTUGAL
SAUDI
ARABIA
GREECE
ROMANIA
CZECHIA
U.A.E.
HONG
KONG
AUSTRIA
BELGIUM
TURKEY
INDIA
VIETNAM
EGYPT
PHILIPPINES
ITALY
SWEDEN
SOUTH
AFRICA
WORLDWIDE
FRANCE
MOROCCO
GERMANY
SINGAPORE
NETHERLANDS
DENMARK
GHANA
IRELAND
RUSSIA
CANADA
NIGERIA
CHINA
KENYA
SOUTH
KOREA
U.S.A.
U.K.
AUSTRALIA
NEW
ZEALAND
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
OCT
2022

61
37.0%
29.7%
27.3%
23.6%
20.2%
33.8%
30.5% 29.7%
27.3%
22.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
OCT
2022

62
28.0% 27.0% 27.1% 25.9% 25.2%
92.7% 49.9% 35.6% 29.2% 29.5%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
OCT
2022

63
65.4%
65.1%
61.4%
60.7%
59.3%
58.7%
55.8%
55.6%
55.0%
54.1%
51.4%
51.0%
49.4%
48.4%
48.2%
47.2%
46.7%
45.5%
45.1%
44.4%
43.5%
42.8%
42.7%
42.3%
41.2%
39.2%
38.7%
38.5%
38.2%
37.4%
37.3%
37.1%
37.0%
36.8%
36.6%
36.1%
35.0%
34.4%
34.3%
33.8%
33.2%
32.1%
31.6%
27.7%
27.6%
26.6%
26.0%
14.2%
10.8%
SOUTH
AFRICA
PHILIPPINES
TURKEY
GHANA
NIGERIA
BRAZIL
INDIA
INDONESIA
KENYA
COLOMBIA
U.A.E.
SAUDI
ARABIA
ARGENTINA
MALAYSIA
MEXICO
ITALY
VIETNAM
MOROCCO
SPAIN
WORLDWIDE
ROMANIA
IRELAND
EGYPT
U.S.A.
PORTUGAL
SINGAPORE
NEW
ZEALAND
CANADA
AUSTRALIA
CHINA
RUSSIA
SWITZERLAND
ISRAEL
POLAND
GREECE
AUSTRIA
TAIWAN
U.K.
THAILAND
HONG
KONG
GERMANY
FRANCE
SWEDEN
DENMARK
BELGIUM
NETHERLANDS
CZECHIA
SOUTH
KOREA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
OCT
2022

64
50.5%
47.1%
44.1%
39.2%
32.4%
49.0%
45.3% 44.0%
40.7%
34.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
OCT
2022

65
53.8%
36.0%
33.5%
33.4%
31.1%
30.4%
30.3%
28.9%
28.7%
28.1%
28.0%
26.3%
25.7%
25.6%
25.4%
25.2%
22.4%
22.2%
21.6%
21.5%
20.9%
20.8%
20.6%
20.5%
20.4%
19.4%
19.1%
18.9%
18.5%
17.9%
17.9%
17.9%
16.8%
16.7%
16.7%
16.6%
16.1%
16.0%
15.8%
14.4%
14.2%
14.1%
14.1%
13.7%
13.2%
12.9%
10.1%
8.7%
6.0%
PHILIPPINES
TAIWAN
BRAZIL
KENYA
INDIA
INDONESIA
U.A.E.
SOUTH
AFRICA
HONG
KONG
MEXICO
CHINA
NIGERIA
GHANA
MALAYSIA
SAUDI
ARABIA
WORLDWIDE
COLOMBIA
SPAIN
THAILAND
MOROCCO
SOUTH
KOREA
ROMANIA
EGYPT
VIETNAM
PORTUGAL
SWEDEN
TURKEY
ARGENTINA
SINGAPORE
AUSTRALIA
ISRAEL
NEW
ZEALAND
POLAND
ITALY
NETHERLANDS
U.S.A.
FRANCE
IRELAND
CANADA
RUSSIA
GERMANY
SWITZERLAND
U.K.
BELGIUM
AUSTRIA
DENMARK
GREECE
CZECHIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
OCT
2022

66
36.1%
31.0%
25.3%
19.4%
12.9%
28.2%
26.5%
23.3%
17.5%
11.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
OCT
2022

67
98.2%
98.1%
98.1%
97.4%
97.2%
97.2%
97.0%
97.0%
96.9%
96.5%
96.4%
96.2%
96.2%
95.9%
95.6%
95.2%
94.6%
94.0%
93.5%
93.3%
93.0%
92.4%
92.3%
92.3%
92.3%
92.2%
91.6%
90.9%
90.0%
90.0%
89.8%
89.6%
89.6%
89.0%
87.9%
87.4%
87.2%
86.6%
85.5%
85.1%
85.0%
84.8%
82.8%
81.9%
67.2%
PHILIPPINES
MEXICO
SAUDI
ARABIA
BRAZIL
SOUTH
AFRICA
U.A.E.
COLOMBIA
INDIA
THAILAND
ARGENTINA
VIETNAM
INDONESIA
TURKEY
HONG
KONG
ISRAEL
GREECE
SWEDEN
MALAYSIA
U.S.A.
NEW
ZEALAND
IRELAND
AUSTRALIA
DENMARK
TAIWAN
U.K.
SINGAPORE
ITALY
ROMANIA
WORLDWIDE
POLAND
SPAIN
CANADA
EGYPT
FRANCE
SWITZERLAND
PORTUGAL
AUSTRIA
NETHERLANDS
GERMANY
CZECHIA
BELGIUM
SOUTH
KOREA
CHINA
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
OCT
2022

68
93.4% 93.2%
89.4%
85.4%
79.4%
92.9% 92.7% 91.2%
86.6%
81.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
OCT
2022

69
01
02
03
04
05
06
07
08
09
10
LOVE IN THE VILLA 100 THOR: LOVE AND THUNDER 100 SAMARITAN 100 ELVIS 100
DO REVENGE 90 PINOCCHIO 93
THE LORD OF THE RINGS: THE
FELLOWSHIP OF THE RING
47 THE BATMAN 77
ME TIME 83 ENCANTO 69
THE HOBBIT: AN UNEXPECTED
JOURNEY
29
FANTASTIC BEASTS: THE
SECRETS OF DUMBLEDORE
53
I CAME BY 81 LIGHTYEAR 64
THE LORD OF THE RINGS:
THE TWO TOWERS
26 DUNE 51
NO LIMIT 69 TURNING RED 41
THE RETURN OF THE KING
21 KIMI 34
END OF THE ROAD 63 MOANA 35 GOODNIGHT MOMMY 20 THE LITTLE THINGS 30
LOU 46 CARS 20 FLIGHT / RISK 19 KING RICHARD 30
LOVING ADULTS 44 AVENGERS: ENDGAME 16
THE HOBBIT: THE
DESOLATION OF SMAUG
18 FATHER OF THE BRIDE 27
I USED TO BE FAMOUS 25 COCO 14 THE TOMORROW WAR 15 THE MATRIX RESURRECTIONS 25
ATHENA 24
DOCTOR STRANGE IN THE
MULTIVERSE OF MADNESS
11 NO TIME TO DIE 15
SPIDER-MAN: NO WAY
HOME
25
NETFLIX INDEX AMAZON PRIME INDEX
DISNEY+ INDEX HBO INDEX
#
SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN SEPTEMBER 2022
“INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR MOVIES ON SELECTED STREAMING PLATFORMS IN SEPTEMBER 2022
TOP MOVIES BY STREAMING PLATFORM
OCT
2022

70
01
02
03
04
05
06
07
08
09
10
COBRA KAI 100 SHE-HULK: ATTORNEY AT LAW 100
THE RINGS OF POWER
100 HOUSE OF THE DRAGON 100
FATE: THE WINX SAGA 82 THE SIMPSONS 65 THE BOYS 71 RICK AND MORTY 81
THE CROWN 80 BLUEY 57 THE TERMINAL LIST 58 GAME OF THRONES 67
YOUNG LADY AND
GENTLEMAN
80 GREY’S ANATOMY 50 REACHER 45 THE HANDMAID’S TALE 39
DEVIL IN OHIO 78 FAMILY GUY 44 THE WHEEL OF TIME 43 THE BIG BANG THEORY 38
DAHMER - MONSTER: THE
JEFFREY DAHMER STORY
67 MODERN FAMILY 43 THE GRAND TOUR 21 YOU KNOCK ON MY DOOR 30
DIARY OF A GIGOLO 64 MALCOLM IN THE MIDDLE 33 ALL OR NOTHING: ARSENAL 16 FRIENDS 25
NARCO-SAINTS 61 CARS ON THE ROAD 29 A PRIVATE AFFAIR 14 A WOMAN SCORNED 16
EXTRAORDINARY
ATTORNEY WOO
52 STAR WARS: ANDOR 27 THE SUMMER I TURNED PRETTY 13 PRETTY LITTLE LIARS 15
HIGH HEAT 47 HOW I MET YOUR MOTHER 21 PA’ QUERERTE 9 EUPHORIA 14
NETFLIX INDEX AMAZON PRIME INDEX
DISNEY+ INDEX HBO INDEX
#
SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN SEPTEMBER 2022
“INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS ON SELECTED STREAMING PLATFORMS IN SEPTEMBER 2022
TOP TV SHOWS BY STREAMING PLATFORM
OCT
2022

71
39.6% 22.6% 21.3% 19.8%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
OCT
2022

72
01 BAD BUNNY – “UN VERANO SIN TI”
02 BLACKPINK – “BORN PINK”
03 HARRY STYLES – “HARRY’S HOUSE”
04 BTS – “PROOF”
05 OLIVIA RODRIGO – “SOUR”
06 FEID – “FELIZ CUMPLEAÑOS FERXXO TE PIRATEAMOS EL ÁLBUM”
07 BEYONCÉ – “RENAISSANCE”
08 THE WEEKND – “STARBOY”
09 DUA LIPA – “FUTURE NOSTALGIA”
10 ROSALÍA – “MOTOMAMI +”
01 SAM SMITH FEAT. KIM PETRAS – “UNHOLY”
02 DAVID GUETTA & BEB REXHA – “I’M GOOD (BLUE)”
03 HARRY STYLES – “AS IT WAS”
04 BIZARRAP & QUEVEDO – “QUEVEDO: BZRP MUSIC SESSIONS, VOL. 52”
05 MANUEL TURIZO – “LA BACHATA”
06 BAD BUNNY FEAT. CHENCHO CORLEONE – “ME PORTO BONITO”
07 BLACKPINK – ”SHUT DOWN”
08 BAD BUNNY – “TITÍ ME PREGUNTÓ”
09 ONEREPUBLIC – “I AIN’T WORRIED”
10 CHRIS BROWN – “UNDER THE INFLUENCE”
# ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE”
MOST-STREAMED ALBUMS
MOST-STREAMED SONGS
SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 23 SEPTEMBER AND 29 SEPTEMBER 2022.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKING OF THE WORLDWIDE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 23 SEPTEMBER AND 29 SEPTEMBER 2022
GLOBAL SPOTIFY CHARTS
OCT
2022

73
40.4%
37.6%
36.3%
29.6%
28.6%
28.0%
27.8%
25.1%
25.0%
24.0%
23.6%
23.4%
23.3%
23.2%
22.7%
21.3%
20.8%
20.4%
20.3%
20.3%
20.0%
20.0%
19.9%
19.8%
19.5%
18.8%
18.7%
18.2%
18.2%
17.8%
17.8%
17.7%
17.7%
17.3%
17.3%
17.3%
16.5%
16.5%
16.2%
15.7%
15.0%
14.5%
14.2%
13.8%
13.6%
11.6%
10.9%
8.6%
4.2%
BRAZIL
INDONESIA
MEXICO
SOUTH
AFRICA
IRELAND
SWEDEN
ROMANIA
SPAIN
U.S.A.
INDIA
DENMARK
PORTUGAL
AUSTRALIA
COLOMBIA
POLAND
WORLDWIDE
U.A.E.
THAILAND
GERMANY
U.K.
CZECHIA
SAUDI
ARABIA
CANADA
PHILIPPINES
ISRAEL
NEW
ZEALAND
ARGENTINA
KENYA
TAIWAN
AUSTRIA
SWITZERLAND
CHINA
NETHERLANDS
GREECE
MOROCCO
VIETNAM
HONG
KONG
TURKEY
NIGERIA
SINGAPORE
ITALY
MALAYSIA
FRANCE
BELGIUM
EGYPT
SOUTH
KOREA
GHANA
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
OCT
2022

74
23.5% 24.1%
21.6%
17.9%
14.5%
22.8%
23.6%
21.4%
18.4%
13.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
OCT
2022

75
16.5% 13.1% 9.3% 8.3%
81.4% 65.7% 38.0% 25.4%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
OCT
2022

76
95.6%
94.8%
93.9%
92.5%
91.9%
91.5%
91.3%
90.9%
90.8%
89.8%
88.6%
88.2%
87.1%
86.6%
86.5%
86.4%
86.2%
84.8%
83.8%
83.3%
82.0%
82.0%
81.6%
81.4%
81.2%
80.0%
79.4%
79.3%
78.6%
78.4%
78.0%
77.4%
76.1%
76.1%
75.5%
75.5%
74.8%
74.8%
74.4%
73.6%
73.4%
72.3%
70.6%
70.2%
66.1%
PHILIPPINES
INDONESIA
THAILAND
INDIA
VIETNAM
TURKEY
MEXICO
SOUTH
AFRICA
TAIWAN
SAUDI
ARABIA
GREECE
BRAZIL
MALAYSIA
EGYPT
U.A.E.
COLOMBIA
ROMANIA
PORTUGAL
ARGENTINA
HONG
KONG
SINGAPORE
U.S.A.
ITALY
WORLDWIDE
SPAIN
ISRAEL
FRANCE
RUSSIA
NEW
ZEALAND
POLAND
CANADA
SOUTH
KOREA
AUSTRIA
SWITZERLAND
CZECHIA
DENMARK
NETHERLANDS
SWEDEN
AUSTRALIA
GERMANY
IRELAND
U.K.
BELGIUM
CHINA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
OCT
2022

77
85.9% 84.1%
80.3%
73.6%
65.8%
87.9% 87.9% 85.3%
76.8%
65.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
OCT
2022

78
01:46
01:44
01:38
01:30
01:29
01:26
01:23
01:20
01:17
01:16
01:13
01:13
01:13
01:12
01:11
01:10
01:10
01:07
01:07
01:04
01:04
01:02
00:59
00:59
00:58
00:58
00:57
00:55
00:53
00:52
00:50
00:49
00:48
00:47
00:45
00:45
00:43
00:41
00:38
00:38
00:35
00:34
00:31
00:28
00:27
THAILAND
SAUDI
ARABIA
INDIA
EGYPT
MEXICO
PHILIPPINES
U.S.A.
U.A.E.
INDONESIA
MALAYSIA
WORLDWIDE
CHINA
VIETNAM
AUSTRALIA
CANADA
BRAZIL
SOUTH
AFRICA
COLOMBIA
HONG
KONG
ARGENTINA
U.K.
ISRAEL
IRELAND
NEW
ZEALAND
TAIWAN
TURKEY
FRANCE
NETHERLANDS
SPAIN
GERMANY
POLAND
SINGAPORE
DENMARK
ITALY
GREECE
SWEDEN
PORTUGAL
ROMANIA
AUSTRIA
BELGIUM
SOUTH
KOREA
SWITZERLAND
RUSSIA
JAPAN
CZECHIA
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
OCT
2022

79
01:10
01:24
01:04
00:47
00:32
01:34
01:44
01:20
00:51
00:34
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
OCT
2022

WE ARE SOCIAL
GAMING - NEXT LEVEL ENTREPRENEURSHIP
What we’re seeing?
Gen Z, the side-hustle generation, has always had an eye on making
additional $$$. When it comes to gaming this has been firmly rooted in the
realm of competitions with esports players and streamers carving out
lucrative careers.
But the itch for entrepreneurship is not limited to these communities alone
and Depop spotted this opportunity.
Tapping into the up/reselling trend as well as the Y2K revival, it created a
new expansion pack for The Sims called “High School Years”. Here players
can shop at ThrifTea, dress their Sims in the clothes as well reselling outfits
via a new Sims app called Trendi, where they can earn in-game currency and
flex their entrepreneurial nous by setting prices and promoting listings.
What’s the opportunity?
Brands looking to draw people into virtual worlds should highlight how
users can create value, rather than just consume it. In doing so, Depop is
future-proofing its brand relevance – and also giving users a chance to be
pioneering early adopters in a new economy.
Find out more
To find out how We Are Social can help you craft meaningful and effective
experiences in gaming and esports environments, please contact We Are
Social Gaming.
PARTNER CONTENT

81
25.1%
24.4%
23.4%
21.7%
20.7%
20.3%
20.1%
19.1%
17.9%
16.9%
16.6%
16.5%
15.3%
15.2%
15.2%
15.1%
15.1%
14.1%
13.9%
13.6%
13.4%
12.2%
12.2%
12.1%
11.7%
11.6%
11.5%
11.5%
11.3%
11.1%
10.8%
10.7%
9.4%
9.3%
9.3%
9.2%
8.9%
8.8%
7.3%
7.2%
7.1%
7.1%
6.2%
6.1%
5.8%
4.4%
3.3%
3.2%
2.7%
IRELAND
U.K.
U.S.A.
ITALY
CANADA
SPAIN
CHINA
VIETNAM
TURKEY
AUSTRALIA
MEXICO
NETHERLANDS
SWEDEN
WORLDWIDE
INDIA
DENMARK
HONG
KONG
NEW
ZEALAND
ISRAEL
TAIWAN
FRANCE
AUSTRIA
POLAND
SINGAPORE
GREECE
SWITZERLAND
BELGIUM
BRAZIL
MALAYSIA
U.A.E.
GERMANY
COLOMBIA
PORTUGAL
ROMANIA
SAUDI
ARABIA
INDONESIA
CZECHIA
SOUTH
KOREA
EGYPT
SOUTH
AFRICA
ARGENTINA
PHILIPPINES
RUSSIA
NIGERIA
THAILAND
JAPAN
MOROCCO
KENYA
GHANA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
OCT
2022

82
11.7%
18.2% 17.8%
14.6%
11.6%
11.6%
16.7% 17.1%
15.8%
14.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
OCT
2022

83
64.7%
59.8%
58.0%
55.6%
53.5%
53.5%
51.1%
50.7%
50.7%
49.8%
48.0%
47.3%
47.1%
46.9%
45.9%
45.8%
45.5%
44.3%
44.1%
42.9%
41.6%
40.9%
40.6%
40.4%
39.1%
38.1%
37.7%
37.4%
36.9%
36.5%
35.8%
35.7%
34.2%
33.8%
32.8%
32.1%
32.0%
31.3%
31.3%
31.2%
30.7%
30.6%
30.4%
29.2%
27.6%
25.3%
25.2%
22.6%
20.6%
TAIWAN
HONG
KONG
MALAYSIA
SWITZERLAND
CHINA
SINGAPORE
ARGENTINA
BRAZIL
COLOMBIA
THAILAND
INDIA
MEXICO
AUSTRIA
ITALY
JAPAN
SPAIN
VIETNAM
WORLDWIDE
SWEDEN
PORTUGAL
GREECE
BELGIUM
INDONESIA
GERMANY
PHILIPPINES
TURKEY
ROMANIA
NETHERLANDS
U.A.E.
CZECHIA
ISRAEL
SOUTH
KOREA
AUSTRALIA
FRANCE
SOUTH
AFRICA
GHANA
RUSSIA
NEW
ZEALAND
U.S.A.
KENYA
SAUDI
ARABIA
IRELAND
NIGERIA
U.K.
DENMARK
POLAND
CANADA
EGYPT
MOROCCO
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
OCT
2022

84
44.4%
45.8% 45.8%
43.2%
36.5%
43.5%
45.1% 45.6% 45.0%
41.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
OCT
2022

85
52.1%
47.2%
46.6%
46.3%
45.6%
45.1%
44.3%
43.5%
43.1%
42.7%
42.3%
40.9%
40.6%
40.4%
39.7%
38.5%
37.8%
37.5%
37.1%
36.3%
35.3%
34.6%
33.7%
32.9%
32.2%
32.0%
29.9%
29.9%
29.7%
29.7%
29.2%
28.5%
28.0%
27.9%
26.9%
26.8%
26.6%
25.9%
25.6%
24.0%
23.9%
22.8%
22.2%
20.9%
20.5%
20.3%
13.8%
12.6%
11.2%
SOUTH
AFRICA
NETHERLANDS
BRAZIL
SWEDEN
CZECHIA
CANADA
HONG
KONG
NEW
ZEALAND
IRELAND
MALAYSIA
DENMARK
U.K.
AUSTRALIA
POLAND
AUSTRIA
SINGAPORE
U.S.A.
BELGIUM
GERMANY
TURKEY
SPAIN
TAIWAN
ITALY
FRANCE
ISRAEL
SWITZERLAND
NIGERIA
THAILAND
INDIA
INDONESIA
SOUTH
KOREA
WORLDWIDE
MEXICO
GREECE
KENYA
ARGENTINA
VIETNAM
U.A.E.
PHILIPPINES
PORTUGAL
SAUDI
ARABIA
COLOMBIA
GHANA
ROMANIA
CHINA
JAPAN
EGYPT
MOROCCO
RUSSIA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
OCT
2022

86
21.7%
27.8%
29.7%
31.3%
33.0%
22.7%
28.3%
31.0%
33.8%
35.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
OCT
2022

87
25.8%
25.2%
23.7%
22.4%
22.1%
20.2%
20.1%
19.7%
18.5%
18.2%
17.7%
17.4%
17.2%
16.9%
15.1%
15.0%
14.7%
14.6%
14.1%
13.6%
13.4%
13.3%
13.3%
13.0%
12.6%
12.3%
11.8%
11.5%
11.1%
11.1%
10.9%
10.1%
10.0%
9.7%
9.5%
9.3%
9.1%
8.9%
8.4%
8.0%
7.8%
7.6%
6.7%
6.6%
5.9%
5.5%
5.2%
3.6%
3.6%
TURKEY
ARGENTINA
PHILIPPINES
SOUTH
AFRICA
THAILAND
INDONESIA
BRAZIL
NIGERIA
U.A.E.
NETHERLANDS
VIETNAM
INDIA
SINGAPORE
MALAYSIA
U.S.A.
PORTUGAL
SWITZERLAND
AUSTRALIA
SOUTH
KOREA
COLOMBIA
CANADA
AUSTRIA
HONG
KONG
POLAND
IRELAND
WORLDWIDE
MEXICO
TAIWAN
BELGIUM
SPAIN
CZECHIA
U.K.
NEW
ZEALAND
GERMANY
DENMARK
SWEDEN
KENYA
GREECE
SAUDI
ARABIA
FRANCE
ROMANIA
ITALY
MOROCCO
ISRAEL
EGYPT
JAPAN
CHINA
GHANA
RUSSIA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
OCT
2022

88
8.3%
12.6%
11.1%
7.3%
4.3%
16.0%
17.4%
15.6%
11.3%
8.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
OCT
2022

89
40.6%
37.1%
33.9%
33.7%
31.8%
31.5%
31.0%
29.7%
29.5%
29.5%
28.8%
28.1%
27.3%
27.0%
26.6%
25.5%
25.2%
24.8%
24.4%
24.4%
24.4%
23.3%
23.2%
23.0%
22.7%
22.6%
21.3%
21.1%
21.0%
21.0%
20.9%
20.8%
20.5%
20.4%
20.3%
20.3%
20.3%
18.6%
18.3%
18.0%
17.6%
16.5%
16.2%
15.7%
14.6%
14.0%
13.4%
11.2%
9.8%
COLOMBIA
MEXICO
BRAZIL
NIGERIA
KENYA
ARGENTINA
SOUTH
AFRICA
INDIA
PHILIPPINES
TURKEY
PORTUGAL
U.A.E.
POLAND
GREECE
CHINA
GHANA
WORLDWIDE
GERMANY
IRELAND
SAUDI
ARABIA
VIETNAM
MALAYSIA
ROMANIA
EGYPT
TAIWAN
AUSTRIA
SWITZERLAND
U.K.
ISRAEL
NEW
ZEALAND
AUSTRALIA
SINGAPORE
DENMARK
CANADA
BELGIUM
SPAIN
U.S.A.
HONG
KONG
INDONESIA
NETHERLANDS
SOUTH
KOREA
FRANCE
THAILAND
SWEDEN
MOROCCO
ITALY
CZECHIA
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
OCT
2022

90
26.4%
29.4% 29.0%
27.7%
24.6%
22.3%
24.6% 24.1%
21.9%
19.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
OCT
2022

91
50.8%
50.6%
49.6%
49.5%
42.8%
42.2%
41.0%
40.2%
40.1%
39.7%
39.5%
39.4%
39.4%
39.1%
39.0%
38.4%
37.9%
37.5%
37.0%
36.7%
36.7%
36.2%
35.4%
35.1%
34.4%
34.4%
33.5%
33.4%
33.0%
33.0%
32.8%
31.9%
31.8%
30.4%
29.5%
29.3%
28.8%
28.4%
28.1%
26.9%
26.1%
25.9%
25.1%
24.9%
24.3%
22.0%
21.2%
18.7%
17.8%
GREECE
SPAIN
PORTUGAL
BRAZIL
SOUTH
AFRICA
FRANCE
ARGENTINA
CANADA
MEXICO
IRELAND
POLAND
BELGIUM
U.S.A.
SINGAPORE
AUSTRIA
GERMANY
U.K.
COLOMBIA
AUSTRALIA
SOUTH
KOREA
SWITZERLAND
MALAYSIA
NEW
ZEALAND
INDONESIA
HONG
KONG
PHILIPPINES
ITALY
DENMARK
CZECHIA
NETHERLANDS
INDIA
WORLDWIDE
ISRAEL
TAIWAN
EGYPT
U.A.E.
VIETNAM
SWEDEN
ROMANIA
TURKEY
SAUDI
ARABIA
THAILAND
RUSSIA
CHINA
JAPAN
MOROCCO
KENYA
NIGERIA
GHANA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
OCT
2022

92
33.4%
30.6% 31.7%
35.3%
37.9%
29.6% 28.7% 29.3%
33.2%
39.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
OCT
2022

93
39.9%
37.9%
37.9%
36.9%
33.9%
33.8%
32.1%
31.0%
30.3%
29.3%
29.1%
28.4%
27.8%
27.4%
26.6%
25.8%
25.7%
25.7%
25.7%
25.1%
25.0%
24.9%
24.7%
24.5%
24.3%
24.2%
24.1%
23.4%
23.2%
22.9%
22.8%
22.4%
22.1%
21.9%
21.5%
20.9%
20.9%
20.9%
20.6%
20.6%
20.1%
19.7%
19.4%
19.4%
17.6%
17.3%
17.1%
13.6%
10.1%
INDIA
INDONESIA
U.A.E.
RUSSIA
SAUDI
ARABIA
MOROCCO
MALAYSIA
TURKEY
VIETNAM
HONG
KONG
SINGAPORE
NIGERIA
AUSTRALIA
WORLDWIDE
SWITZERLAND
AUSTRIA
CHINA
COLOMBIA
EGYPT
PHILIPPINES
U.S.A.
PORTUGAL
CANADA
U.K.
THAILAND
SOUTH
AFRICA
GERMANY
IRELAND
BELGIUM
NETHERLANDS
TAIWAN
SWEDEN
NEW
ZEALAND
ISRAEL
POLAND
CZECHIA
MEXICO
SPAIN
DENMARK
FRANCE
KENYA
ITALY
GHANA
GREECE
ARGENTINA
SOUTH
KOREA
BRAZIL
ROMANIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
OCT
2022

94
24.7%
27.8%
23.1%
19.7%
14.9%
35.3% 35.1%
29.0%
25.2%
21.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
OCT
2022

96
59.3% 75.9% 93.4% 46.0% 54.0%
4.74 +0.7% +4.2% 2H 28M 7.2
BILLION +34 MILLION +190 MILLION YOY: +0.7% (+1 MIN)
90
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS
vs. POPULATION AGE 13+
SOCIAL MEDIA USERS
vs. TOTAL INTERNET USERS
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
NUMBER OF SOCIAL
MEDIA USERS
QUARTER-ON-QUARTER
CHANGE IN SOCIAL MEDIA USERS
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
AVERAGE DAILY TIME SPENT
USING SOCIAL MEDIA
AVERAGE NUMBER OF SOCIAL
PLATFORMS USED EACH MONTH
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. DATA FOR TIME SPENT AND AVERAGE NUMBER OF
PLATFORMS: GWI (Q2 2022). SEE GWI.COM FOR MORE DETAILS. NOTE: FIGURE FOR “AVERAGE NUMBER OF SOCIAL PLATFORMS USED EACH MONTH” INCLUDES DATA FOR YOUTUBE. ADVISORY: SOCIAL
MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA
REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
GLOBAL OVERVIEW
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
OCT
2022

97
4,137 4,199 4,328 4,475 4,546 4,623 4,655 4,702 4,736
+1.5% +3.1% +3.4% +1.6% +1.7% +0.7% +1.0% +0.7%
OCT JAN APR JUL OCT JAN APR JUL OCT
2020 2021 2021 2021 2021 2022 2022 2022 2022
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; MEDIASCOPE; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE
INDIVIDUALS. COMPARABILITY: SOURCE CHANGES, BASE CHANGES, AND METHODOLOGY CHANGES. VALUES MAY NOT CORRELATE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
NUMBER OF SOCIAL MEDIA USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
SOCIAL MEDIA USERS OVER TIME
OCT
2022

98
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
AVERAGE
59.3%
62.3%
68.2%
72.3%
32.9%
30.3%
66.7%
43.3%
9.4%
8.3%
14.1%
52.9%
70.3%
76.2%
83.7%
83.4%
74.9%
52.1%
71.5%
76.1%
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
NOTES: DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING
SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES, MOST NOTABLY IN UNDERLYING POPULATION FIGURES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN
PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES.
GLOBAL OVERVIEW
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
SOCIAL MEDIA USERS vs. TOTAL POPULATION
OCT
2022

99
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
46
51
51
71
53
62
49
59
60
61
59
46
50
47
49
47
49
48
46
54
49
49
29
47
38
51
41
40
39
41
54
50
53
51
53
51
52
54
MALE GLOBAL AVERAGE: 54.0%
FEMALE GLOBAL AVERAGE: 46.0%
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
NOTES: DOES NOT INCLUDE DATA FOR CUBA, IRAN, SUDAN, OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES,
INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND
REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES.
GLOBAL OVERVIEW
FEMALE AND MALE ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL SOCIAL MEDIA USERS
SOCIAL MEDIA: AUDIENCE GENDER BALANCE
OCT
2022

100
115.2%
91.7%
91.1%
88.9%
88.2%
86.0%
85.6%
85.2%
84.8%
84.5%
83.5%
83.4%
83.3%
82.8%
82.4%
82.1%
80.9%
80.7%
80.6%
80.5%
80.4%
79.4%
78.9%
78.9%
77.9%
77.8%
77.7%
77.4%
77.3%
77.1%
76.8%
75.5%
75.0%
74.2%
73.3%
72.9%
72.0%
71.6%
67.0%
66.7%
64.7%
60.6%
59.3%
44.8%
44.5%
32.9%
22.7%
21.5%
14.1%
U.A.E.
SOUTH
KOREA
SINGAPORE
HONG
KONG
NETHERLANDS
TAIWAN
CANADA
GERMANY
SPAIN
U.K.
DENMARK
SWITZERLAND
SWEDEN
ARGENTINA
MALAYSIA
AUSTRIA
PORTUGAL
FRANCE
NEW
ZEALAND
BELGIUM
AUSTRALIA
SAUDI
ARABIA
IRELAND
JAPAN
COLOMBIA
TURKEY
PHILIPPINES
ISRAEL
MEXICO
THAILAND
CZECHIA
VIETNAM
U.S.A.
BRAZIL
RUSSIA
ITALY
CHINA
GREECE
ROMANIA
POLAND
INDONESIA
MOROCCO
WORLDWIDE
SOUTH
AFRICA
EGYPT
INDIA
GHANA
KENYA
NIGERIA
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. NOTE: BASED ON ACTIVE USERS OF THE MOST-USED SOCIAL MEDIA PLATFORM
IN EACH COUNTRY. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. PERCENTAGES MAY EXCEED 100% IN SOME COUNTRIES DUE TO ISSUES SUCH AS DUPLICATE AND “FAKE”
ACCOUNTS, AND DIFFERENCES BETWEEN CENSUS DATA AND ACTUAL RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES,
INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
SOCIAL MEDIA USERS vs. POPULATION
OCT
2022

101
231 NORTH KOREA1
[N/A] [BLOCKED]
230 ERITREA 0.3% 12,300
229 NIGER 2.1% 560,850
228 CENTRAL AFRICAN REPUBLIC 2.4% 132,550
227 CHAD 3.1% 559,250
226 TURKMENISTAN 3.9% 250,700
225 MALAWI 4.4% 893,850
224 SOUTH SUDAN 4.8% 524,950
223 UGANDA 4.9% 2,325,750
222 DEM. REP. OF THE CONGO 5.5% 5,450,000
01 UNITED ARAB EMIRATES 115.2%* 10,900,000
02 QATAR 105.5%* 2,850,000
03 BRUNEI 100.6%* 452,800
04 BAHRAIN 98.3% 1,450,000
05 CAYMAN ISLANDS 96.2% 66,250
06 CYPRUS 95.7% 1,200,000
07 ARUBA 92.1% 98,000
08 SOUTH KOREA 91.7% 47,503,000
09 SAINT KITTS & NEVIS 91.5% 43,650
10 OMAN 91.2% 4,190,000
# HIGHEST ADOPTION % OF POP. № OF USERS # LOWEST ADOPTION % OF POP. № OF USERS
LOWEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION
HIGHEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. NOTES: BASED ON ACTIVE USERS OF THE MOST-USED SOCIAL MEDIA PLATFORM
IN EACH COUNTRY. (1) THE INTERNET IS BLOCKED IN NORTH KOREA, SO EVERYDAY CITIZENS DO NOT HAVE ACCESS TO SOCIAL MEDIA. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE
INDIVIDUALS. (*) PERCENTAGES MAY EXCEED 100% DUE TO DUPLICATE AND “FAKE” ACCOUNTS, AND DIFFERENCES BETWEEN CENSUS DATA AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR DETAILS.
COMPARABILITY: SOURCE CHANGES; SIGNIFICANT REVISIONS TO SOURCE BASE DATA AND REPORTING METHODOLOGIES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST LEVELS OF SOCIAL MEDIA USE vs. POPULATION
RANKING OF SOCIAL MEDIA USE vs. POPULATION
OCT
2022

102
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.7%
11.2%
28.9%
15.9%
0.6%
4.4%
0.7%
1.1%
0.4%
1.5%
2.7%
4.9%
2.8%
2.1%
3.9%
7.9%
0.6%
3.1%
6.9%
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE,
AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS
REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES.
GLOBAL OVERVIEW
ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS
SHARE OF GLOBAL SOCIAL MEDIA USERS
OCT
2022

103
04:20
03:44
03:44
03:42
03:35
03:23
03:22
03:18
03:17
03:07
02:53
02:50
02:50
02:49
02:47
02:44
02:43
02:34
02:28
02:25
02:23
02:22
02:17
02:17
02:14
02:11
02:10
02:08
02:02
02:01
02:00
01:59
01:59
01:56
01:56
01:56
01:55
01:53
01:52
01:52
01:49
01:46
01:42
01:41
01:39
01:35
01:30
01:11
00:49
NIGERIA
BRAZIL
SOUTH
AFRICA
PHILIPPINES
COLOMBIA
GHANA
KENYA
ARGENTINA
MEXICO
INDONESIA
MOROCCO
SAUDI
ARABIA
U.A.E.
MALAYSIA
TURKEY
INDIA
THAILAND
EGYPT
WORLDWIDE
ROMANIA
VIETNAM
PORTUGAL
ISRAEL
RUSSIA
SINGAPORE
U.S.A.
TAIWAN
SWEDEN
IRELAND
CHINA
AUSTRALIA
CANADA
NEW
ZEALAND
HONG
KONG
POLAND
SPAIN
GREECE
CZECHIA
DENMARK
U.K.
ITALY
FRANCE
SWITZERLAND
GERMANY
BELGIUM
NETHERLANDS
AUSTRIA
SOUTH
KOREA
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING SOCIAL MEDIA EACH DAY
DAILY TIME SPENT USING SOCIAL MEDIA
OCT
2022

104
03:10
02:52
02:27
02:04
01:38
02:39 02:39
02:22
01:53
01:25
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
OCT
2022

105
02:30
02:25 02:22 02:24 02:27 02:28 02:29 02:29 02:28
-3.3% -2.1% +1.4% +2.1% +0.7% +0.7% 0% -0.7%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2020 2020 2020 2021 2021 2021 2021 2022 2022
GLOBAL OVERVIEW
OCT
2022

106
41.5%
40.6%
40.3%
39.6%
39.1%
38.9%
38.8%
38.5%
38.3%
38.2%
37.7%
37.3%
36.9%
36.3%
35.5%
35.3%
34.3%
33.5%
33.5%
33.3%
33.1%
33.1%
32.3%
32.2%
31.8%
31.7%
31.6%
31.6%
31.5%
31.0%
30.9%
30.7%
30.5%
30.2%
29.9%
29.9%
29.7%
29.6%
29.5%
29.5%
29.3%
28.7%
26.2%
22.5%
21.7%
INDIA
INDONESIA
SAUDI
ARABIA
MEXICO
U.A.E.
COLOMBIA
CHINA
BRAZIL
PHILIPPINES
TURKEY
VIETNAM
WORLDWIDE
SOUTH
AFRICA
ARGENTINA
SWEDEN
DENMARK
AUSTRALIA
ROMANIA
MALAYSIA
SPAIN
EGYPT
ISRAEL
THAILAND
FRANCE
GERMANY
NEW
ZEALAND
PORTUGAL
GREECE
SINGAPORE
IRELAND
U.K.
U.S.A.
CZECHIA
ITALY
SWITZERLAND
CANADA
POLAND
HONG
KONG
TAIWAN
BELGIUM
RUSSIA
NETHERLANDS
AUSTRIA
SOUTH
KOREA
JAPAN
GLOBAL OVERVIEW
TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET BY INTERNET USERS AGED 16 TO 64
SOCIAL MEDIA’S SHARE OF TOTAL ONLINE TIME
OCT
2022

107
41.2% 41.2%
37.3%
34.6%
30.7%
37.2% 38.2%
36.7%
32.3%
27.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET
OCT
2022

108
36.1%
34.9% 34.1% 34.7% 35.3% 35.5% 36.1% 36.4% 37.3%
-3.3% -2.3% +1.7% +1.6% +0.7% +1.7% +1.0% +2.3%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2020 2020 2020 2021 2021 2021 2021 2022 2022
SOURCE: GWI (Q2 2020 TO Q2 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: PERCENTAGE CHANGE
VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
TIME SPENT USING SOCIAL MEDIA AS A PERCENTAGE OF TOTAL TIME SPENT USING THE INTERNET BY INTERNET USERS AGED 16 TO 64
OCT
2022

109
47.0%
35.4%
34.6%
30.0%
28.7%
27.0%
26.2%
23.9%
23.8%
23.4%
22.6%
22.1%
21.9%
21.7%
21.2%
20.9%
20.5%
16.5%
KEEPING IN TOUCH WITH FRIENDS AND FAMILY
FILLING SPARE TIME
READING NEWS STORIES
FINDING CONTENT (E.G. ARTICLES, VIDEOS)
SEEING WHAT’S BEING TALKED ABOUT
FINDING INSPIRATION FOR THINGS TO DO AND BUY
FINDING PRODUCTS TO PURCHASE
SHARING AND DISCUSSING OPINIONS WITH OTHERS
WATCHING LIVE STREAMS
MAKING NEW CONTACTS
SEEING CONTENT FROM YOUR FAVOURITE BRANDS
WORK-RELATED NETWORKING OR RESEARCH
WATCHING OR FOLLOWING SPORTS
FINDING LIKE-MINDED COMMUNITIES AND INTEREST GROUPS
POSTING ABOUT YOUR LIFE
FOLLOWING CELEBRITIES OR INFLUENCERS
AVOIDING MISSING OUT ON THINGS (FOMO)
SUPPORTING OR CONNECTING WITH GOOD CAUSES
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE SOCIAL MEDIA PLATFORMS
MAIN REASONS FOR USING SOCIAL MEDIA
OCT
2022

110
2,934
2,515
2,000
1,386
1,299
1,000
976
700
613
587
582
576
569
544
433
430
300
FACEBOOK1
YOUTUBE2
WHATSAPP1
*
INSTAGRAM2
WECHAT1
TIKTOK1
FB MESSENGER2
TELEGRAM1
DOUYIN3
KUAISHOU1
SINA WEIBO1
SNAPCHAT2
QQ1
TWITTER2
PINTEREST1
REDDIT1
*
QUORA1
*
SOURCES: KEPIOS ANALYSIS OF (1) COMPANY ANNOUNCEMENTS OF MONTHLY ACTIVE USERS; (2) PLATFORMS’ SELF-SERVICE ADVERTISING RESOURCES; (3) IIMEDIA POLARIS. ADVISORY: USERS MAY NOT
REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES ARE LESS REPRESENTATIVE. BASE
CHANGES AND METHODOLOGY CHANGES; DATA MAY NOT BE DIRECTLY COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
RANKING OF SOCIAL MEDIA PLATFORMS BY GLOBAL ACTIVE USER FIGURES (IN MILLIONS)
THE WORLD’S MOST-USED SOCIAL PLATFORMS
OCT
2022

Digital 2022 October Global Statshot Report (Oct 2022) v02

Digital 2022 October Global Statshot Report (Oct 2022) v02

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