[DSC Adria 23] Livio Bencik Designing engaging products with AI.pptx
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Engagement is the beating heart of today’s always-on relationships. Businesses and products that have good engagement are able to build and keep trust, make their users feel valued, scale organically, and create real impact. It’s (relatively) easy to keep your first users engaged, when you’re able to give them the billionaire VIP treatment. However, when you start scaling you lose touch with them. You don’t really know your users anymore, and you don’t have the resources to care for them as you once used to. Let’s rebuild that trust and scale your relationships.
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[DSC Adria 23] Livio Bencik Designing engaging products with AI.pptx
- 1. Designing engaging products with AI Livio Benčik Head of AI @ Mindsmiths
- 3. Creating value Trust Organic growth
- 5. Diabetes and pregnancy Hormone replacement therapy 97% of users use only front screen features Menopause Vaginal bleeding Birth control Breastfeeding Infertility PCOS Endometriosis Childbirth Teenage pregnancy Prenatal care Diet and cycle Sexuality Peak performance Abortion Endometriosis Tracking Period patterns Period forecast Health education PMA FAM
- 6. Guidance
- 7. Let’s turn your tool into a powerful companion Childbirth Teenage pregnancy Prenatal care Sexuality Peak performance Abortion Endometriosis PMA FAM Birth control Breastfeeding PCOS Infertility Health education Period forecast Vaginal bleeding Menopause Diet and cycle Diabetes and pregnancy Tracking Period patterns Hormone replacement therapy
- 8. 8 Should I help you reconnect with Brian? Livio, I’ve noticed you haven’t met your good friend Brian in a long time. Should I find some time when you both are free and organize a lunch? Yes please! Later. Please no! works 24/7 in the background to find a way to help you learns through interactions can execute complex tasks
- 9. AI Tools AI Agents Using AI to perform specific tasks, such as image recognition, natural language processing, or predictive analytics. Designed to be used by human operators to enhance their decision-making or productivity. Autonomous software entities that can operate independently and interact with their environment to achieve specific goals. Designed to act as proxies for humans, making decisions and taking actions on their behalf. A fundamental change in how we think about and use AI
- 11. Healthtech startup with 12M monthly active users “Understanding your period can tell you more about yourself than you might imagine.” Ida Tin, founder & CEO
- 12. Diabetes and pregnancy Hormone replacement therapy Menopause Vaginal bleeding Birth control Breastfeeding Infertility PCOS Endometriosis Childbirth Teenage pregnancy Prenatal care Diet and cycle Sexuality Peak performance Abortion Endometriosis Tracking Period patterns Period forecast Health education PMA FAM 97% of users use only front screen features
- 13. Let’s turn your tool into a powerful companion Childbirth Teenage pregnancy Prenatal care Sexuality Peak performance Abortion Endometriosis PMA FAM Birth control Breastfeeding PCOS Infertility Health education Period forecast Vaginal bleeding Menopause Diet and cycle Diabetes and pregnancy Tracking Period patterns Hormone replacement therapy
- 14. Diagnosing PCOS in 3 months instead of 6 years
- 16. 16 Igor Sesto Head of cardiologyat MagdalenaClinic Aleksandar Trbovic Cardiologyspecialistat Magdalena Clinic Milena Rukljac Head nurse, telemedicinecentar MagdalenaClinic Nina Sesto Head of digitalmedicine at Magdalena Clinic Hypertension with Magdalena Clinic
- 17. 17 In an ideal world
- 18. In an ideal world 18 In the real world In the real world
- 20. 20 Taking care of chronic patients at home
- 21. Megi augments human experts MEGI 97% AI 2.5% Human in the loop 0.5% Medical professional
- 22. 22 ● 12 months of testing ● 78 patients ● 74 patients active ● 4 patients quit Results
- 23. 23 An average control examination lasts for 22 mins. For 15 mins physician is acquiring information.
- 24. 24
- 25. 25 Trouble breathing Trouble breathing ER Physical activity Under stress
- 26. 26 Megi shortens data acquisition time from 15 mins to 4 mins.
- 28. 28 Therapy adjustment cycle goes from 6 months to 3 weeks.
- 29. 29 ● 74 patients ● Control examinations every 6 months ● 148 visits to a hospital ● Physician learns about status when patients come to the hospital
- 30. 30 ● 31 examination (21%) for patients with unregulated blood pressure ● 117 examinations (79%) for patients with regulated blood pressure
- 32. This is your current situation 💰 👉🏻 You pay 9.16 EUR for your option 👉🏻 You always buy the “No call setup fee” option for 2 EUR 👉🏻 You use more than 4.5 GB on average 👉🏻 That’s costing you 11.16 EUR each month Show me a better option Tell me more I don’t want a change 👉🏻 You get 7 GB instead of your current 5 GB 👉🏻 Everything you don’t spend is transferred to the next month 👉🏻 “No call setup fee” is already included in the option so you don’t need to buy it each month Activate Option X Not interested 👉🏻 Enjoy the fastest 5G speeds without limits 👉🏻 You can always go back to your old option if you choose to You also get access to the 5G network 🚀 Activate Option X for 10.5 EUR and get more 🔥 Detecting a better option - price sensitive user We’ve analysed your usage in the last 3 months and found a more cost-effective option for you. See details: advice.telco.com/u8Sfr /
- 33. This is your current situation 💰 👉🏻 You pay 15.45 EUR for your option 👉🏻 You always buy the “No call setup fee” option for 2 EUR 👉🏻 You use more than 12 GB on average and often need to buy extra internet options 👉🏻 Your life could be much simpler Show me a better option Tell me more I don’t want a change 👉🏻 You get 15 GB instead of your current 10 GB 👉🏻 “No call setup fee” is already included in the option so you don’t need to buy it each month 👉🏻 Everything you don’t spend is transferred to the next month 👉🏻 Option Z costs 18.85 EUR Activate Option Z Not interested 👉🏻 Enjoy the fastest 5G speeds without limits 👉🏻 You can always go back to your old option if you choose to You also get access to the 5G network 🚀 Get Option Z and have everything you need 🔥 Detecting a better option - price insensitive user We’ve analysed your usage in the last 3 months and found a better option for you. See details: advice.telco.com/u8Sfr /
- 36. Frankie - customers for life Frankie “Smart campus” STUDENTS ALUMNI COMPANIES EXPERTS STARTUPS RECRUITERS EMPLOYEES
- 37. Helping students build better careers 37
- 38. AI agent principles “The core hypothesis behind AI Agents is that if we succeed in democratizing access to them, people worldwide will consistently make better decisions and create better lives for themselves, their families, and their communities.” Three key characteristics: 1. I HAVE THE EXPERTISE and that’s why my advice is relevant 2. I KNOW YOU and that’s why I can take care of your specific needs 3. I CARE ABOUT YOU and that’s why I’m proactively reaching out to you
- 39. Start with human expertise, upgrade with machine learning PHASE 2A - USAGE Interacting with consumers. PHASE 1C/2E - DEPLOYMENT Deploying models to production environment. PHASE 2B - DATA Collecting behavior data. Monitoring KPIs. PHASE 2D - INSPECTION Quality control to ensure that updated models will meet desired quality goals. PHASE 2C - MACHINE LEARNING Using machine learning to update models based on newly collected data. LEARNING LOOP PHASE 1A - EXPERTS Observing experts. Product ideation. Manual testing. PHASE 1B - PROTOTYPE Building models based on experts’ knowledge.
- 40. Empowering human connection with AI technology hello@mindsmiths.com discord.gg/mindsmiths docs.mindsmiths.com Let’s connect! Email: livio@mindsmiths.com LinkedIn: @livio-bencik Twitter: @liviobencik
Notes de l'éditeur
- Hi, I’m Livio, Head of AI Share how we’ve designed and what we learned
- First, what is an engaging product and why care? Engagement is interaction between customer and brand Most products fail integrate lives Shame, have potential, format is wrong We want them succeed, million things in life, love to delegate Some fail to get attention (dentist, savings) I happy pay bucks to save my time/energy This precisely crux of engagement - we engage with prod that create value continuously
- Engagement is sign of… Important to note, not talking about opening app every day (ad-based) Talking about kind when users keep using long time when need (subscription-based) Talking to companies/ent/scale/start who aim provide premium treatment, create value Nothing breaks eng. like trying advantage or squeezing money - lose trust, users, growth Except if don’t plan staying - scam optimal If, other hand, plan building long-lasting - best bet is building relation, creating value
- What’s wrong with format, what can we do? Most apps require to use it Sounds ridiculous, but remember - my goal delegate problems I don’t time/energy go look for app, open, learn, if lucky solve Sometimes not aware of problem, or don’t know how solve You’re expert, help me figure out, don’t make jump hoops to learn what you tell A common idea is build yet another feature (have to learn, think, waste)
- 97% And that’s why most prod fail / never achieve high engagement Okay, solution? Last 5 years, we’ve building dozens prod, on new paradigm We’ve seen incredible eng. rates (talking >90%, never seen) Simple idea at core, but requires shift in way of thinking…
- Give me guidance Stop building more tools…
- Build me a companion, mentor, private doctor/financial advisor Build yourself - your expertise in digital, scalable format And then, instead of sitting like a tool…
- Be proactive Tell me when you have a recommendation When I’m being stupid When you can automate something I’m wasting
- Almost any product can be reshaped to give guidance Instead of sitting like a tool, unused Let me show you few examples of our projects…
- Healthtech startup from Germany Had problems with engagement with their advanced features
- Hypertension (high blood pressure) Constantly sick Patients constantly in fear - only safe with doctor
- Not enough doctors Boring patients Tons of them, same thing, guessing game (combination) Let’s see how apply new paradigm and help not only P & D, whole healthcare system
- Sketch what we did - everyone has agent (Megi) guides patients, what/when, communicates nurse Nurse handle scared, her agent automates Doctor only one prescribe, approve okay His agent learns and resolves simple cases - MAGIC All agents learn (personalize) Eg. grandma wants measure, get the reassuring Each agent has heartbeat, wakes up…
- This in practice Adds to calendar, email, gather information, graphs, negotiate appointment, etc. Lives in cloud, constantly analysing, thinking help
- Despite simple pilot, incredible engagement Only 4 quit (95%) But this is not the only thing we’ve observed
- This Megi’s visualization looks like Designed with doctors Treasure trove of information compared to the paper cards
- … Total time is halved
- Here’s another useful visualization, before/after therapy change You can clearly see that the blood pressure during the day and in the evenings normalized with the new therapy
- Since the doctor has immediate insight into the patient’s state, he can react much faster Clearly sees if working
- Visualization number of visits (control examinations) You’re required to go to regularly Otherwise don’t know what’s happening
- Of 148, 117 (80%) unnecessary - patient is okay Megi can reassure, saved time patient and doctor I did math, 10% of time Doctor can handle 10x patients same time Reality even more, every citizen - most don’t have hypertension problems (100x/1000x) Megi focus on preventive healthcare To summarize: Patients feel better care, less time waiting, get therapy faster Doctors have more info, waste less time, less bored Waiting room less crowded, patients in need get doctor faster Efficiency of world (a lot) better
- Mindsmiths - helping people make better decisions We’ve built a platform and provide guidance to help everyone get started on this path