We have entered the era of smart applications. Chatbots, recommendation services, knowledge discovery tools and analytics solutions are deployed across various industries to enhance digital customer interaction and increase operational efficiency. The demand for talented and experienced developers and technology professionals is constantly exceeding supply. However, applying and extending the usage of new machine learning algorithms and building an agile data infrastructure are only one side of the medal. Companies need to enable their subject matter experts to work with cognitive applications in order to create business value. Working with semantic technologies is a qualitatively driven way to enhance smart applications. In this talk you will learn how knowledge graphs make text processing transparent. The system intelligence can be extended and adapted by reshaping the knowledge graph. As the human brain evolves, so does a knowledge graph. See how subject matter experts start steering and training cognitive applications.