3. 3
THREE SIGNS THAT BIG DATA IS
THESE TWO JOIN FORCES
FAMOUS BEHAVIORAL
ECONOMICS SCIENTIST
JOKES ABOUT IT
Prof. Dan Ariely
COO TERADATA THINKS
O. Ratzesberger
5. WHILE DATA HAS BECOME THE TOP CEO TOPIC
STILL MOST PROJECTS FAIL
5
TOP 3 REASONS
1. Bad data quality
2. Not enough data
3. No talents
understood
data potential ¹
successfully
using data ²
1) etventure: “Studie Digitale Transformation 2018”, 4-2018
2) I. Swanson: “Three Ways To Boost Your ROI In Data Science”, www.forbes.com, 6-2-2018
6. WHILE DATA HAS BECOME THE TOP CEO TOPIC
STILL MOST PROJECTS FAIL
6
TOP 3 REAL REASONS
1. Wrong focus (technology instead of business
impact)
2. Poor data strategy
3. Unattractive for talents
understood
data potential ¹
successfully
using data ²
1) etventure: “Studie Digitale Transformation 2018”, 4-2018
2) I. Swanson: “Three Ways To Boost Your ROI In Data Science”, www.forbes.com, 6-2-2018
8. THE MOST SUCCESSFUL COMPANIES ARE...
8
● Focus on customer needs
● Design of customer experience
● continuous improvement with
qualitative and quantitative
Feedback
CUSTOMER CENTRIC
TO THE OUTSIDE
DATA CENTRIC
TO THE INSIDE
● Focus on use case
● Design of data generation
● continuous improvement towards
measurable baseline and human
acceptance criteria
Data
Thinking
10. ● premium car
manufacturer
increasing
volatility and
complexity in
special
equipment
Automotive
They all talk AI but we still do
our planing like it’s 1999
Prove that machine learning can improve the
shortcomings of current demand prediction
> 1 month
> working prototype
Head of
Planning
11. 11
Prove in one month that machine learning can improve
the shortcomings of current demand prediction
IDENTIFICATION (8 days)
● 7 Use Cases
● > 10 Mio € / p.a. business impact
● Baseline from historic data
PROOF (14 days)
● PoC: Early detection of peak demand using
external factors
● 2 Mio € / p.a. business impact
● 3 iterations / 100% client commitment
21. KEY TAKEAWAYS
21
1. Data value can be found everywhere
2. A structured approach helps!
3. Stop wasting your time on BIG Data
22. 22
Marc Weimer-Hablitzel
Principal - Data Innovations
Mobil: +49 151 57539361
marcwh@etventure.com
Ritterstr 24-27
10969 Berlin
www.etventure.com
KONTAKT
THANK YOU!
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