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The Data Needed to Evolve
an Enterprise Artificial
Intelligence Strategy
Presented by: William McKnight
President, McKnight Consulting Group
@williammcknight
www.mcknightcg.com
(214) 514-1444
AI Whiskey, AI Music, AI Paintings
2
https://techcrunch.com/2019/05/15/oh-no-theres-a-i-whiskey-now/
Deepfakes, Sophia and Analyzing Emotions
4
Enhance in-car navigation
using computer vision
Reduce cost of handling
misplaced items
improve call center
experiences with chatbots
Improve financial fraud
detection and reduce costly
false positives
Automate paper-based,
human-intensive process
and reduce Document
Verification
Predict flight delays based
on maintenance records
and past flights, in order to
reduce cost associated with
delays
AI in Action in the Enterprise
https://www.theguardian.com/sustainable-business/2017/feb/21/urban-heat-islands-cooling-things-down-with-trees-green-roads-and-fewer-cars
City Management
https://arxiv.org/pdf/1712.01432.pdf
Large-scale Video Management
Satellite or Aerial Data Management
https://medium.com/the-downlinq/car-localization-and-counting-with-overhead-imagery-an-interactive-exploration-9d5a029a596b
More AI Business Use Case Examples
• Marketing – segmentation analysis, campaign effectiveness
• Cybersecurity – proactive data collection and analysis of threats
• Smart Cities – track vehicle movements, traffic data,
environmental factors to optimize traffic lights, ensure smooth
flow and manage tolling
• Retail, Manufacturing – Supply flow, Customer flow
• Oil and Gas - determine drilling patterns, ensure maximum
utilization of assets, manage operational expenses, ensure safety,
predictive maintenance
• Life Sciences – study human genome (100s MB/person) for
improving health
What’s New is Deep Learning
• AI: 1950s
• Machine Learning: 2000s
– supervised learning, unsupervised learning,
reinforcement learning
• Deep Learning: 2010s
– Higher Predictive Accuracy
– Can Analyze All Data Sets
Deep Learning allows more complex problems to be
tackled, and others to be solved with higher accuracy,
with less cumbersome manual fine-tuning
AI Affects the Entire Organization
• Strategic
• Technical
• Operational
• Talent
• Data
11
Where to Look for AI Opportunities
• The products you make and the services you offer
• The supply chain for those products and services
• Business operations (hiring, procurement, after-sale
service, etc.)
• The intelligence used in designing your product and
service set
• The intelligence used in the marketing/approval funnel
for your products and services
12
AI is on the Data Maturity Spectrum
Maturity Level 3 (of 5):
Data Strategy
Data as asset in
financial statements
/ executives; All
development is
within architecture;
All in on AI
Architecture
EDW with DQ above
standard; 3 & 5 year
architecture plans
Technology
DI=streaming; Graph db for
relationship data; Specialized
analytic stores for workloads
with requirements not suited for
the EDW; EDW columnar; No
ODS; minimal cubes; MDM – all
functions for all major subject
areas
Organization
Data Governance by subject
area across all major subject
areas; Organizational Change
Management program is part of
all projects; True Self-Service
Business Intelligence; Chief
Information Officer
Get Data Under Management
14
• In a leveragable platform
• In an appropriate platform
– For the data
– For the usage
• Used effectively by multiple business
groups
• High NFRs
– Availability, performance, scalability,
stability, durability, secure
• Granular capture
• Data at data quality standard
– As defined by Data Governance
Data to Collect
• This is wide ranging, spanning all current data
– eCommerce
– ERP / CRM
– IoT (e.g., Heavy Industry, Factory, Consumer, Health,
Aircraft)
• Equipment performance
• Forecast breakdowns
• Health risk
– Publicly available (e.g., governmental)
– Third party
15
AI Data Examples
• Call center recordings and chat logs
• Streaming sensor data, historical maintenance records and search logs
• Customer account data and purchase history
• Email response metrics
• Product catalogs and data sheets
• Public references
• YouTube video content audio tracks
• User website behaviors
• Sentiment analysis, user-generated content, social graph data, and other
external data sources
16
Data is integral to AI Success
• Fraud Detection
• Call Center Chatbot
• Self-Driving/Transportation
• Predict Flight Delays
• Marketing – segmentation analysis,
campaign effectiveness
• Smart Cities
• Retail, Manufacturing – Supply flow,
Customer flow
• Oil and Gas Exploration
• Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Robust Data is half of the effort for AI success
Data is integral to AI Success
• Fraud Detection • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Call Center Chatbot • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Self-Driving/Transportation
• Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Predict Flight Delays • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Marketing – segmentation analysis,
campaign effectiveness • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Smart Cities • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certification
s
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Retail, Manufacturing – Supply
Flow, Customer Flow • Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Data is integral to AI Success
• Oil and Gas Exploration
• Customer
• Employee
• Partner
• Patient
• Supplier
• Product
• Bill of
Materials
• Assets
• Equipment
• Media
• Geography
• Citizen
• Agencies
• Branches
• Facilities
• Franchises
• Stores
• Account
• Certifications
• Contracts
• Financials
• Policies
• Weather
Enterprise Data Domains
Where to put data for Machine Learning
• Cloud Storage/Data Lake
• DBMS
• Master Data Management
• HDFS
– optimized for sequential read/writes
• Unstructured Data Stores
• Text-based serializations
26
Analytics Reference Architecture
Logs
(Apps, Web,
Devices)
User tracking
Operational
Metrics
Offload
data
Raw Data Topics
JSON, AVRO
Processed
Data Topics
Sensors
and
/ or
Transactiona
l/ Context
Data
OLTP/ODS
ETL
Or
ELT
Batch
Low
Latency
Applications
Files
In-
database
analytics
Reach
through
or ETL/ELT
or
Stream
Processing
or
Stream
Processing
Q
Q
Data
Warehouse
AI Pattern
1. Hire/Grow Data Science
2. Uncouple AI from Organizational Constraints
– While Conforming the Organization
3. Ideation
4. Compile Data!
– Internal and External
5. Label Data
6. Build Model
7. Prototype
8. Iterate
9. Productionalize
10. Scale
28
Algorithm & Data Matching
• Naive Bayes Classification
• Decision Tree
• Regression
Try Multiple; Run Contests
29
Corporate Requirements > Data
• The split of the necessary AI/ML between the 'edge' of corporate
users and the software itself is still to be determined
• Math
– floating point arithmetic, deep statistics, and linear algebra
• GPUs
• Python
– easy to program and it good enough
– NumPy and pandas libraries are available
• TensorFlow
– adds a computational/symbolic graph to Python
• R and MATLAB
– optimized for math with features such as direct slice and dice of matrices
and rich libraries to draw from
• Java and Scala
– work well with Hadoop and Spark respectively
30
The Data Needed to Evolve
an Enterprise Artificial
Intelligence Strategy
Presented by: William McKnight
President, McKnight Consulting Group
@williammcknight
www.mcknightcg.com
(214) 514-1444

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ADV Slides: The Data Needed to Evolve an Enterprise Artificial Intelligence Strategy

  • 1. The Data Needed to Evolve an Enterprise Artificial Intelligence Strategy Presented by: William McKnight President, McKnight Consulting Group @williammcknight www.mcknightcg.com (214) 514-1444
  • 2. AI Whiskey, AI Music, AI Paintings 2 https://techcrunch.com/2019/05/15/oh-no-theres-a-i-whiskey-now/
  • 3. Deepfakes, Sophia and Analyzing Emotions
  • 4. 4
  • 5. Enhance in-car navigation using computer vision Reduce cost of handling misplaced items improve call center experiences with chatbots Improve financial fraud detection and reduce costly false positives Automate paper-based, human-intensive process and reduce Document Verification Predict flight delays based on maintenance records and past flights, in order to reduce cost associated with delays AI in Action in the Enterprise
  • 8. Satellite or Aerial Data Management https://medium.com/the-downlinq/car-localization-and-counting-with-overhead-imagery-an-interactive-exploration-9d5a029a596b
  • 9. More AI Business Use Case Examples • Marketing – segmentation analysis, campaign effectiveness • Cybersecurity – proactive data collection and analysis of threats • Smart Cities – track vehicle movements, traffic data, environmental factors to optimize traffic lights, ensure smooth flow and manage tolling • Retail, Manufacturing – Supply flow, Customer flow • Oil and Gas - determine drilling patterns, ensure maximum utilization of assets, manage operational expenses, ensure safety, predictive maintenance • Life Sciences – study human genome (100s MB/person) for improving health
  • 10. What’s New is Deep Learning • AI: 1950s • Machine Learning: 2000s – supervised learning, unsupervised learning, reinforcement learning • Deep Learning: 2010s – Higher Predictive Accuracy – Can Analyze All Data Sets Deep Learning allows more complex problems to be tackled, and others to be solved with higher accuracy, with less cumbersome manual fine-tuning
  • 11. AI Affects the Entire Organization • Strategic • Technical • Operational • Talent • Data 11
  • 12. Where to Look for AI Opportunities • The products you make and the services you offer • The supply chain for those products and services • Business operations (hiring, procurement, after-sale service, etc.) • The intelligence used in designing your product and service set • The intelligence used in the marketing/approval funnel for your products and services 12
  • 13. AI is on the Data Maturity Spectrum Maturity Level 3 (of 5): Data Strategy Data as asset in financial statements / executives; All development is within architecture; All in on AI Architecture EDW with DQ above standard; 3 & 5 year architecture plans Technology DI=streaming; Graph db for relationship data; Specialized analytic stores for workloads with requirements not suited for the EDW; EDW columnar; No ODS; minimal cubes; MDM – all functions for all major subject areas Organization Data Governance by subject area across all major subject areas; Organizational Change Management program is part of all projects; True Self-Service Business Intelligence; Chief Information Officer
  • 14. Get Data Under Management 14 • In a leveragable platform • In an appropriate platform – For the data – For the usage • Used effectively by multiple business groups • High NFRs – Availability, performance, scalability, stability, durability, secure • Granular capture • Data at data quality standard – As defined by Data Governance
  • 15. Data to Collect • This is wide ranging, spanning all current data – eCommerce – ERP / CRM – IoT (e.g., Heavy Industry, Factory, Consumer, Health, Aircraft) • Equipment performance • Forecast breakdowns • Health risk – Publicly available (e.g., governmental) – Third party 15
  • 16. AI Data Examples • Call center recordings and chat logs • Streaming sensor data, historical maintenance records and search logs • Customer account data and purchase history • Email response metrics • Product catalogs and data sheets • Public references • YouTube video content audio tracks • User website behaviors • Sentiment analysis, user-generated content, social graph data, and other external data sources 16
  • 17. Data is integral to AI Success • Fraud Detection • Call Center Chatbot • Self-Driving/Transportation • Predict Flight Delays • Marketing – segmentation analysis, campaign effectiveness • Smart Cities • Retail, Manufacturing – Supply flow, Customer flow • Oil and Gas Exploration • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains Robust Data is half of the effort for AI success
  • 18. Data is integral to AI Success • Fraud Detection • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 19. Data is integral to AI Success • Call Center Chatbot • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 20. Data is integral to AI Success • Self-Driving/Transportation • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 21. Data is integral to AI Success • Predict Flight Delays • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 22. Data is integral to AI Success • Marketing – segmentation analysis, campaign effectiveness • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 23. Data is integral to AI Success • Smart Cities • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certification s • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 24. Data is integral to AI Success • Retail, Manufacturing – Supply Flow, Customer Flow • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 25. Data is integral to AI Success • Oil and Gas Exploration • Customer • Employee • Partner • Patient • Supplier • Product • Bill of Materials • Assets • Equipment • Media • Geography • Citizen • Agencies • Branches • Facilities • Franchises • Stores • Account • Certifications • Contracts • Financials • Policies • Weather Enterprise Data Domains
  • 26. Where to put data for Machine Learning • Cloud Storage/Data Lake • DBMS • Master Data Management • HDFS – optimized for sequential read/writes • Unstructured Data Stores • Text-based serializations 26
  • 27. Analytics Reference Architecture Logs (Apps, Web, Devices) User tracking Operational Metrics Offload data Raw Data Topics JSON, AVRO Processed Data Topics Sensors and / or Transactiona l/ Context Data OLTP/ODS ETL Or ELT Batch Low Latency Applications Files In- database analytics Reach through or ETL/ELT or Stream Processing or Stream Processing Q Q Data Warehouse
  • 28. AI Pattern 1. Hire/Grow Data Science 2. Uncouple AI from Organizational Constraints – While Conforming the Organization 3. Ideation 4. Compile Data! – Internal and External 5. Label Data 6. Build Model 7. Prototype 8. Iterate 9. Productionalize 10. Scale 28
  • 29. Algorithm & Data Matching • Naive Bayes Classification • Decision Tree • Regression Try Multiple; Run Contests 29
  • 30. Corporate Requirements > Data • The split of the necessary AI/ML between the 'edge' of corporate users and the software itself is still to be determined • Math – floating point arithmetic, deep statistics, and linear algebra • GPUs • Python – easy to program and it good enough – NumPy and pandas libraries are available • TensorFlow – adds a computational/symbolic graph to Python • R and MATLAB – optimized for math with features such as direct slice and dice of matrices and rich libraries to draw from • Java and Scala – work well with Hadoop and Spark respectively 30
  • 31. The Data Needed to Evolve an Enterprise Artificial Intelligence Strategy Presented by: William McKnight President, McKnight Consulting Group @williammcknight www.mcknightcg.com (214) 514-1444