1. “Top 10” Best Practices
for Successful MDM Implementations
from MDM Experts
11-Oct-2012
Presented by:
1

2. Speakers
Aaron Zornes Ravi Shankar
Chief Research Officer Vice President
The MDM Institute MDM Product Marketing

3. “Top 10” Best Practices
1. Support Multiple 6. Integrate Flexible
Business Data Master Data
Domains Governance
2. Automatically 7. Plan Multiple
Generate Web Deployment Modes
Services, UI 8. Integrate Social
3. Start Small & Scale Data
4. Create Best Version 9. Enable Mobile MDM
of Truth 10.Leverage Big Data
5. Support Reference MDM
Data Management
The MDM Institute www.The-MDM-Institute.com

4. 1. Support Multiple Business Data
Domains
 Through 2012, corporate MDM platform evaluation
teams will assume (and insist) that all MDM software
platforms targeted for enterprise-level deployment or
major role in mission-critical systems fully support both
PARTY & THING entity types
 By 2015, all operational CDI hub vendors will add "PIM
light" capabilities, and all PIM vendors will add B2C
PARTY entity
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

5. 1. Support Multiple Business Data
Domains With a Flexible Data Model
 Through 2012, corporate MDM platform evaluation
teams will assume (and insist) that all MDM software
platforms targeted for enterprise-level deployment or
major role in mission-critical systems fully support both
PARTY & THING entity types
 By 2015, all operational CDI hub vendors will add "PIM
light" capabilities, and all PIM vendors will add B2C
PARTY entity
Customer Data Affiliation Data Product Data List Prices and
(April 2007) (December 2007) (Med Devices) Sales Alignment Data
(January 2008) (Med Devices) (July 2008)
Flexible Multidomain Data Model Allows You To: Adapts to
• Adapt to your business requirements and data model Your
DATA
• Does not force you to adapt to fixed, vendor-defined data model
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

6. Poll Question #1: Please respond now!
For your current MDM project, are you planning to
master one data domain or many?
• One
• Two
• Three or more
• Don’t know yet
6

7. 2. Automatically Generate Web
Services and UI Elements
 Generate granular web services automatically and create
higher-level composite services for rapid integration
 Generate UI elements automatically from data model
definitions
 Reuse business rules across unified MDM, data integration
and data quality on a single platform
The MDM Institute www.The-MDM-Institute.com

8. 2. Automatically Generate Web
Services and UI Elements
 Generate granular web services automatically and create
higher-level composite services for rapid integration
 Generate UI elements automatically from data model
definitions
 Reuse business rules across unified MDM, data integration
and data quality on a single platform
Customer Product
Organization
Data Model Services User Interface
Automatically Generated Services and User Interface: Adapts to
• Delivers value in weeks in every phase of your project Your
PROJECT
• Does not delay your project to years and risk cancellation
The MDM Institute www.The-MDM-Institute.com

9. 3. Start Small and Scale
 Extend the data model to include any other data domains
and solutions
 Regenerate services
 Configure workflow to adapt to increased data governance
scope
 Better interoperability with existing architecture
The MDM Institute www.The-MDM-Institute.com

10. 3. Start Small and Scale with a
Platform Approach to MDM
 Extend the data model to include any other data domains
and solutions
 Regenerate services
 Configure workflow to adapt to increased data governance
scope
 Better interoperability with existing architecture
3
2
1
Using same platform to scale to other business problems: Adapts to
• Leverages your existing investments as business needs evolve Your
BUSINESS
• Does not increase your TCO by requiring additional MDM apps
The MDM Institute www.The-MDM-Institute.com

11. Poll Question #2: Please respond now!
Is it important for you to be able to use your own
data models or industry-specific data models?
• Use my own data model
• Use industry-specific data model
• Use a combination of the two
• Not sure yet
11

12. 4. Create Best Version of Truth
 Consolidate duplicate data into best version of the truth
(BVT)
 MDM vendors will make available multiple BVT to support
the needs of different business users – marketing, sales,
finance, etc.
 Through 2012, registry-style MDM solutions will find favor
in industries where data is legally or physically too difficult
to consolidate into physical hub -- esp. government, US
healthcare)
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

13. 4. Create Best Version of Truth With
Cell-Level Merge
 Consolidate duplicate data into best version of the truth
(BVT)
 MDM vendors will make available multiple BVT to support
the needs of different business users – marketing, sales,
finance, etc.
 Through 2012, registry-style MDM solutions will find favor
Master Record
in industries where data is legally or physically too difficult
to consolidate into physical hub -- esp. government, US
Party Name Public Domicil Industr As of Date Total Assets Liquid Assets Equity Credit Rating
e y
IXIS Corporate & Investment Y 1/31/2006 $207,059 $190,157 $3,342 AAA-
healthcare) Bank
UnionBanCal
Y
France
USA
6021
6021
3/27/2006 $207,059 $190,157 $3,342 AA-
Y 4/15/2006 $481,741 $383,522 $40,666 AAA
General Electric Company USA 3511
Name_Full SWIFT # ADDR1 CITY ADDR4 ADDR5 COUNTRY
Union Bank of California 308-03-8500 Elm and Carlton Streets Minneapolis MN 50423 USA
General Electric Company 005-10-4640 123 Main Street New Haven CT 14263 USA
IXIS Corporate & Investment Bank 917-13-8500 57, rue du Foubourg Paris 75003 France
CRM
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

14. 5. Ensure MDM Supports Your
Reference Data Needs
 During 2012-13, reference data will emerge as a key
entry point for enterprises & in turn influence choice of
MDM for Customer, Product & other domains
 Concurrently, every MDM vendor will rush to market
RDM solutions to apply MDM approach for centralized
governance, stewardship & control
 By 2013-14, large enterprises will also mandate that
Reference Data be part of MDM platform native entities
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

15. 5. Ensure MDM Supports Your
Reference Data Needs
 During 2012-13, reference data will emerge as a key
entry point for enterprises & in turn influence choice of
MDM for Customer, Product & other domains
 Concurrently, every MDM vendor will rush to market
RDM solutions to apply MDM approach for centralized
governance, stewardship & control
 By 2013-14, large enterprises will also mandate that
Reference Data be part of MDM platform native entities
Nonprofit healthcare provider uses multidomain master
data management (MDM) to create single source of
ICD-10 master data, streamline reimbursements, and
maximize return on data.
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

16. 6. Integrate Flexible Master Data
Governance
 Through 2012, most enterprises will struggle with
enterprise MDG as they initially focus on customer,
vendor, or product; integrated MDG that includes E2E
data lifecycle will be mandated as 1st phase deliverable
 By 2014-15, vendor MDM solutions will finally move from
“passive-aggressive MDG” mode to “proactive MDG”
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

17. 6. Integrate Flexible Master Data
Governance
 Through 2012, most enterprises will struggle with
enterprise MDG as they initially focus on customer,
vendor, or product; integrated MDG that includes E2E
data lifecycle will be mandated as 1st phase deliverable
 By 2014-15, vendor MDM solutions will finally move from
“passive-aggressive MDG” mode to “proactive MDG”
Customer
Order Entry
and Informatica
Affiliation Data MDM
Master Data Steward
(Data Owner) System of
Contracting Record
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

18. 7. Plan to Deploy Multiple Modes –
On-premise, Cloud, Hybrid
 During 2012, cloud-enabled MDM will attract small- &
mid-sized businesses as a means to engage in MDM
 Through 2013-14, cloud-integrated apps arrive via SFDC,
however, enterprises will wrestle with data integration
issues between on-premise & cloud
 By 2014-15, cloud-innate services for DQ & MDG will be
more prevalent; however, Enterprise MDM will remain
“on premise” with increasing integration to public Cloud
applications
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

19. 7. Plan to Deploy Multiple Modes –
On-premise, Cloud, Hybrid
 During 2012, cloud-enabled MDM will attract small- &
mid-sized businesses as a means to engage in MDM
 Through 2013-14, cloud-integrated apps arrive via SFDC,
however, enterprises will wrestle with data integration
issues between on-premise & cloud
 By 2014-15, cloud-innate services for DQ & MDG will be
On-premise MDM
more prevalent; however,multidomain, anyMDM willtarget, operational
• For
Enterprise source, any remain
“on premise” with increasing integration to public Cloud
and analytical use cases
applications MDM as a Service – Cloud MDM
On premise Cloud
• For Salesforce.com
Hybrid MDM – On-premise / Cloud
Hybrid • Support cross-enterprise, cross-instance business
MDM MILESTONE processes
The MDM Institute www.The-MDM-Institute.com

20. 8. Plan to integrate Social Data
 MDM maintaining the master customer profile data will be
key integration point btwn Social CRM & big data analytics
 During 2012, businesses will evaluate integration of social
data for sales, marketing, and support processes; use
MDM for identity resolution
 Through 2013-14, MDM, data integration enabling social
data arrive via Facebook apps, Twitter, etc.; Enterprises
will begin integrating social data with on-premise CRM,
SFDC
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

21. 8. Plan to integrate Social Data to
Gain Complete Customer View
 MDM maintaining the master customer profile data will be
key integration point btwn Social CRM & big data analytics
 During 2012, businesses will evaluate integration of social
data for sales, marketing, and support processes; use
MDM for identity resolution
 Through 2013-14, MDM, data integration enabling social
data arrive via FacebookDeeper understanding of
 apps, Twitter, etc.; Enterprises
will begin integrating social data with on-premise CRM,
customer likes and dislikes
SFDC  View social graph; understand
network of influence
 Track social interactions
about product and company
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

22. 9. Enable Mobile MDM for the Sales
Force
 During 2012-13, Businesses are arming business users
with mobile devices for increased productivity and
mobility; Business users access master data “on the go”,
where ever they are
 By 2013-14, Mobile MDM needs to support location-
based services and available on iOS and Android devices
The MDM Institute www.The-MDM-Institute.com

23. 9. Enable Mobile MDM for the Sales
Force With Mobile MDM App
 During 2012-13, Businesses are arming business users
with mobile devices for increased productivity and
mobility; Business users access master data “on the go”,
where ever they are
 By 2013-14, Mobile MDM needs to support location-
based services and available on iOS and Android devices
Enable the Mobile workforce
• See location-based view of the customer
• View customer Transaction and Social
Data
The MDM Institute www.The-MDM-Institute.com

24. 10. Leverage Big Data for Very Large
Data Sets
 During 2012, performance of all major aspects of base
MDM functionality will benefit from performance-
enhancing capabilities of big memory configurations —
from batch loading of MDM hubs to identity resolution to
operational updates
 Through 2013, big data will repatriate itself into the MDM
fabric via registry overlays as yet another source
 By 2014-15, very large enterprises (fin svcs, gov’t) will
be looking for real-time MDM flows & scaling of MDM
solutions via the elasticity of Cloud-based solutions, in-
memory cache databases, i.e., the next-generation of
ETL/MDM
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

25. 10. Leverage Big Data for Very Large
Data Sets
 During 2012, performance of all major aspects of base
MDM functionality will benefit from performance-
enhancing capabilities of big memory configurations —
from batch loading of MDM hubs to identity resolution to
operational updates
 Through 2013, big data will repatriate itself into the MDM
fabric via registry overlays as yet another source
Intelligence
2 Billion
 By 2014-15, very large enterprises Hadoop (or similar) will
Agency • Leverage (fin svcs, gov’t)
be looking for real-time MDM Big Data& scaling entity resolution
Search Engine infrastructure to solve
flows of MDM
Records
Company Credit in
solutions via the elasticity of Cloud-based solutions, in-
Bureau
Large batch deduplication
memory cache databases, •i.e., the next-generation of
ETL/MDM • Social Media analysis
Velocity
MDM MILESTONE
The MDM Institute www.The-MDM-Institute.com

26. Next Steps
Download Demo Ask Questions
Flexible Business-Model Driven MDM Informatica MDM LinkedIn Group
Aaron Zornes Ravi Shankar
Founder & Chief Research Officer VP, MDM Product Marketing
The MDM Institute Informatica
www.the-MDM-Institute.com www.informatica.commdm
aaron.zornes@tcdii.com RaShankar@informatica.com
@azornes @Ravi_Shankar_
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27. MDM & Data Governance Summit Conferences
MDM & Data Governance Summit New York
Marriott Marquis NYC Times Square ▪ October 14-16
MDM & Data Governance Summit Americas
Marriott Marquis NYC Times Square ▪ October 14-16
MDM & Data Governance Summit Singapore
Marina Bay Sands Resort ▪ December 4-5
MDM & Data Governance Summit Shanghai
Shanghai International Convention Center ▪ March 2013
MDM & Data Governance Summit Europe
Radisson BLU – London ▪ April 15-17-15, 2013
MDM & Data Governance Summit Asia-Pacific
Four Points Darling Harbour– Sydney ▪ May 20-21, 2013
MDM & Data Governance Tokyo
Belle Salle Kanda– Tokyo ▪ June 14, 2013
MDM & Data Governance Summit San Francisco
Hyatt Embarcadero – San Francisco ▪ June 2013
MDM & Data Governance Summit Canada
The Carlu – Toronto ▪ June 27-28
“More MDM programs get their successful start at MDM
& Data Governance Summits than anywhere else”
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