The growth of Datacenter infrastructure is trending out of bounds, along with the pace in user activity and data generation in this digital era. However, the nature of the typical application deployment within the data center is changing to accommodate new business needs. Those changes introduce complexities in application deployment architecture and design, which cascade into requirements for a new generation of database technology (NoSQL) destined to ease that complexity. This webcast will discuss the modern data centers data centric application, the complexities that must be dealt with and common architectures found to describe and prescribe new data center aware services. Well look at the practical issues in implementation and overview current state of art in NoSQL database technology solving the problems of data center awareness in application development.