Knowledge Graphs have vastly improved search in the age of the semantic web. Here comes Commonsense Knowledge Graphs. A more dynamic version of today’s knowledge graph.
6. @datemeT #BrightonSEO
GOOGLE KG Entities
MovieSeries
MusicAlbum
MusicGroup
Organization SportsTeam Event
Place
Person
VideoGame
TVSeries
TVEpisodePeriodical
18. @datemeT #BrightonSEO
Marvin
Minsky
“To build a machine that
truly learns by itself will
require a commonsense
knowledge representing
the kinds of
things even a small child
already knows.”
“One problem is much of
our commonsense
knowledge information
has never been recorded
at all because it has
always seemed so
obvious we never
thought of describing it.”
20. @datemeT #BrightonSEO
Marvin Minsky
Commonsense knowledge is
defeasible and context dependent.
Blanco, Cankaya and Moldovan
The fact that birds have feathers and
ice is cold seems trivially true. Yet
most machine-readable sources of
knowledge either lack such
commonsense facts entirely or have
limited cover age
Tandon, Melo and Weikum
There is a strong need for computers
having commonsense knowledge to
support the interpretation of user
input in search, dialogs, etc.. Digital
assistants like Amazon Echo, Microsoft
Cortana, Apple Siri or Google Now
would especially benefit from
knowledge about human activities.
Tandon, Melo, De and Weikum
Publicly available knowledge bases
(KBs) like DBpedia, Freebase,
Wikidata, and Yago and commercial
KBs at Google, Microsoft, Bloomberg,
etc. focus on facts about individual
entities, hardly containing any
commonsense knowledge at all.
Tandon, Melo, De and Weikum
Excerpts on Commonsense
Knowledge
25. Levels of Commonsense
Knowledge relations
@datemeT #BrightonSEO
Commonsense of Properties
E.g: hasProperty two tires
Commonsense of Objects
bike slower than car
Commonsense of Sequence
Activities: ride a bike (prev and next)
62. Guides your keyword and content
strategy
@datemeT #BrightonSEO
...looking at entities that frequently exists alongside your main concept- both
words that flow and resists
64. Using wordnet ontology to inform
site architecture
@datemeT #BrightonSEO
Hypernym
Hyponym
Meronym
Class
Concept
Properties
Wheeled Vehicle
Bike
Bicycle Wheel
65. @datemeT #BrightonSEO
CKG enables culturally relevant ads
● Boxes of corned beef
are token of treasure
to Samoans
● Popular at main
events like weddings,
birthdays and funeral
● Also symbols of
appreciation
● Alternatives to the
extinct treasure of
fine mats
Corned Beef and Samoans
