The digital marketing of OLX.. the earned, paid media of olx

1. PAID, OWNED, EARNED MEDIA
Prepared by:1. Hard Dave (PGDM 167)
2. Aishwarya Sharma(PGDM 664)
3. Ashwini Pawar(PGDM 772)
4. Deepak Singh (PGDM-2650)
5. Niket Anand (PGDM-2655)
6. Samannay Ambaly(PGDM 512)

2. •New York based Internet Company
•Co-founded in March 2006 by Internet entrepreneurs Fabrice
Grinda and A.C.F. Oxenford in 2006
•Its a unique platform for people to buy or sell items from
an array of products & services like cars, electronics, real
estate, jobs & more
•OLX is used in over 105 countries in 40 languages

3. •Tweaked Its You tube Channel
• Ads Classified in Face book, Google etc
• Along with Internet
•Ads in Twitter
•Direct Mail Marketing
•E-newspapers and online magazines

5. •Brochure- detailed local classified
•Mobile Application- easily post your ads for free
and search for classified ads
•Company Website- www.olx.com
•Micro sites
•Community
•Facebook Fan page

7. •Websites like WOM, BUZZ,, Viral
•Reviews on various Social Networking sites
• Blog Reviews
•Comments on You tube channels, and Forums

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OLX has a wide range of Paid, Owned and Earned
media.
Social Networking sites create more awareness.
Earned media helps OLX to know customer
perspective
OLX’s owned media separately classifies all major
cities.
It helps to connect buyers and sellers directly.

10. •
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Owned media like mobile apps helps OLX’s customer
for easy access to website
Earned media:- Forums, Fan pages, Review articles
helps to get +ve & -ve aspects as per customers’ view.
As per the media marketing of OLX, I would rate it
8/10