Growing your email list - 21 list-building techniques
1. Welcome!
Jim Ducharme
Community Manager
Jim.Ducharme@GetResponse.com
@GetResponse
@Hugeheadca
GetResponse.com
Blog.GetResponse.com
Facebook.com/GetResponse
linkedin.com/company/getresponse
2. 21 techniques to
grow your email list
A webinar for
Dr Dave Chaffey
SmartInsights.com
Digital marketing strategy advice
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3. About Dave Chaffey
Books
Best-practice advice & consulting
www.smartinsights.com
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4. How we encourage opt-in...
Discount for GetResponse
Code: MMUBS-20
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5. #1 Cover all your bases
Source: Growing email subscribers
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6. #2 Register (early) during purchase
1. Generic branded follow-up
email (ASCE) :
+10% conversion rate.
2. Personalised remarketing
email with a promotional code
for a 5% discount time limited
to 72 hours:
+100% conversion rate.
3. Personalised remarketing
email with a promotional code
for a 5% discount time limited
to 48 hours:
+200% conversion rate.
Source: Smart Insights: Email re-marketing
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29. 2
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#19 Build in social
sharing into contact
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strategies
Source: eCircle case study
30. #20 Make offline comms work through
drive to web and drive to social
FROM THIS TO THIS
Source: Nate Elliot, Analyst at Forrester Research on “IBE”
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31. Making the 3 layers work together
Transaction Interaction Reach
layer layer layer
Example:
Sneakerpedia
Source Nate Elliot, Analyst at Forrester Research
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32. #21 Use your analytics
to refine and improve signup
Source: Tim Watson (Lucky Voice) 32
Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
That’s the large company view. But can be used by very small companies if they’re adding value.
This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane