1. DAVID DE CAMPO
Beacon, NY 12508
ddecampo@yahoo.com 845.462.1991
INTERNAL TRAINING DESIGN AND IMPLEMENTATION
Promote programs that foster business success and leadership in sales teams
Experienced innovator in focused on-line or in-field training on internal computer systems or sales methods for new
and seasoned sales people. Adept at customizing training programs to fit current best practices, reduce learning
time, increase retention, and more quickly realize expected savings. Maximize impact of training within existing
budgets by incorporating existing internal tools and teams. Forge strong collaborative relationships with internal and
external partners.
PROFESSIONAL EXPERIENCE
PEARSON EDUCATION, Needham, MA; Upper Saddle River, NJ; New York, NY 1991 – 2015
Manager, Sales Computer Systems 2009 – 2015
• Designed, tested, and rolled-out key elements of proprietary internal on-line training program, resulting in
reduced training times and increased sales success rates.
• Tested and edited computer-based sales call simulations, along with text-based training materials and
computer-based assessment of training, enabling Just-In-Time training and skills refreshment and ensuring
applicability of training to sales needs.
• Directed 1-on-1 training for new sales hires (based on Sales Management goals) via on-line and in-field training
sessions by tailoring in-field training to specific needs of learner, resulting in improved retention of new
concepts.
• Developed follow-up surveys on training, compiling survey information to show improved retention and
identifying trends where new training initiatives needed to be developed.
Manager, Sales Computer Operations 1991 – 2009
• Developed Training program for new internal Sales Force Automation program which reduced cost of sales and
increased success in field; rolled out over 2 summer weeks to ensure sales representatives were fully proficient
for fall sales season.
• Wrote Quick Start Guide which subsequently became training tool used by District Sales Managers, integrating
use of program into sales representative’s every day process and focusing every element of sales training on
increasing sales.
• Led introductory training classes for each district of sales force, focusing on 'must know' elements of sales
systems for higher quality customer follow-up and higher sales from 1st day of sales season, eliminating need
for outside training consultants.
• Performed ongoing training and assessment of new and experienced sales people which maintained levels of

2. proficiency in sales force and allowed for ongoing updating and revising of training methods to best match
changing sales environment.
• Collaborated on evaluation of designs for proposed replacements to existing sales automation systems,
ensuring proposed systems would be designed to build on gains of previous systems, and protecting sales
increases made possible by earlier systems.
ADDITIONAL RELATED EXPERIENCE
HOLT RINEHART WINSTON, New York, NY
Sales Computer Training
Developed and programmed internal Sales Force Automation program. Created User Manual. Managed internal
training for sales force.
EDUCATION
Bachelor of Arts (BA), History, Swarthmore College, Swarthmore, PA