Personal Information
Entreprise/Lieu de travail
Greater Philadelphia Area United States
Profession
EVP, Strategic Marketing Architect at Punch Performance Marketing
Secteur d’activité
Advertising / Marketing / PR
À propos
Marketing and media executive with 20+ years experience in multi-channel media strategy, Direct Response lead and sales generation, digital marketing, ROI-based data analytics and optimization, executive leadership and new business development.
Deep experience driving integrated marketing and media strategies for seven leading advertising agencies/marketing companies and 200+ clients in verticals of healthcare insurance, financial services, education, telecommunications, retail and packaged goods.
Analytics suite of skills includes "front-end" lead acquisition metrics, "back-end" conversion funnel tracking, pro forma predictive modeling, weighted-market indexing and segment-based commu...
Personal Information
Entreprise/Lieu de travail
Greater Philadelphia Area United States
Profession
EVP, Strategic Marketing Architect at Punch Performance Marketing
Secteur d’activité
Advertising / Marketing / PR
À propos
Marketing and media executive with 20+ years experience in multi-channel media strategy, Direct Response lead and sales generation, digital marketing, ROI-based data analytics and optimization, executive leadership and new business development.
Deep experience driving integrated marketing and media strategies for seven leading advertising agencies/marketing companies and 200+ clients in verticals of healthcare insurance, financial services, education, telecommunications, retail and packaged goods.
Analytics suite of skills includes "front-end" lead acquisition metrics, "back-end" conversion funnel tracking, pro forma predictive modeling, weighted-market indexing and segment-based commu...