2. Overview
Executive Leadership
!
Channel Integration: B2C, B2B
!
Direct Marketing & Media Planning
!
Direct Response Lead Generation
!
Traditional Media (DRTV, Print, Mail)
!
Digital, Mobile & Social Media
!
Budgeting & Forecasting
Data/Conversion Funnel Analytics
!
ROI Analytics
!
Pro forma Predictive Analysis
!
Data-driven Optimization
!
Excellent Presentation Skills
!
New Business Development
!
Team Builder
!
4. Organizational Experience
Star Group, full-service marketing agency
Cesari Response, short-form DRTV firm
DMW Worldwide, full-service direct response agency
Devon Direct, full-service direct response agency
The Franklin Mint, collectibles direct marketer
Colonial Penn Group, insurance direct marketer
!
6. Channel Experience
Traditional Media
DRTV, Local Broadcast, Network Cable, Radio, Print,
Direct Mail
Digital Media
Paid Search, SEO, Online Display, Social Messaging,
Content Marketing, Mobile, Email
!
!
7. Strategic marketing planning
Integrated channel management
Segmentation, market indexing, lead scoring
!
Direct Response Marketing
Digital Marketing
Social Media, Content Marketing
Media Planning & Buying
!
Budgeting & Forecasting
P&L Management, Organizational Process
New Business Development
Strategy
Business Management
Marketing
Professional Experience
8. Front-end Analytics
Site Analytics (unique sessions, page views,
TOS, referral sources)
“Goal” conversions (newsletter sign-ups, form
completions)
Media/digital channel spend (cost per lead)
Inbound telemarketing calls
Social engagement metrics (engagement,
comments, actions)
Conversion Analytics
Conversion funnel analysis
Qualified Leads/Referrals, cost-per
Client/customer ROI
Customer Lifetime Value
Ad Hoc
Market indexing (prioritizing opportunities)
Pro forma ROI projections
Allowable cost-per-acquisition tables
Data Analytics
Professional Experience
10. Data is the new currency.
Integration of channels is the best strategy.
Relationships are the key.
Real-Time analytics is the goal.
Engagement of prospects is the reward.
The New Rules of Marketing
11. Creating Relevance
Content fosters Prospect Engagement
In a world over-crowded with messaging, “breaking through the
clutter” is best achieved by nurturing relationships.
The rise of social media and the power-shift from brands to
consumers is nothing short of a revolution.
The old paradigm of “buy this” marketing has evolved to reflect
and address the needs and demands of a new customer,
empowered by technology and wary of “advertising”.
Achieving relevance today means leveraging that technology to
serve useful and sharable information and education to the right
audience on the right platform(s).
12. Information
Education
Trust
Credibility
Engagement
Brands that build TRUST
through AUTHENTIC and useful content
attract customers.
Significance of Engagement
Consumers and Communications are Evolving
14. Media Digital PR Social Media Website
An Omni-Channel Approach
TV
Cable
Radio
Print
Direct Mail
PPC
SEO
Display
Mobile
Email
Releases
Story Placements
Blogs
Events
Paid Ads
Messaging
Content Marketing
Blogger Outreach
Site Design
Site Build
Usability Testing
Site Analytics
The Solution
16. Summary
Strong skew toward measurement, data analytics, pro forma
projection analysis and client-business management
Broad strengths in integrated strategic marketing and media,
channel integration, direct response marketing and data analytics
Deep experience in traditional and digital channels to inform
optimum client solutions to business challenges
Understands and embraces the role of digital platforms (PPC,
Social platforms, Content Marketing, SEO) to drive engagement
and clients
Executive leader, strategic marketer, data “nerd”, mentor; Believes
in the power of culture to inspire
