Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable.

1. Snapchat 101: Why This Social
App Is Such A Powerful
Marketing Engine
Snapchat 101: Why This Social
App Is Such A Powerful
Marketing Engine

2. 1. Snapchat is female-centric
According to the Wall Street Journal, 70% of
Snapchat’s users are women.If your product or service
targets women, you really ought to be using Snapchat.
If you fail to take advantage of the platform when the
majority of its users are your target demographic…
well, that’s just foolish.

3. 2. Millennials adore it
If your prospective customers are between the ages of 18-25,
then you definitely want in on Snapchat. According to the
stats, 45% of Snapchat users fit into that age range, and 77% of
the people using Snapchat are in college. Despite the fact
college students aren’t renowned for having a lot of money,
they still have needs – needs your product may meet. If it does
and if it’s enticing enough, they will be beg their parents for
money.

4. 3. Users are primed to buy
Speaking of college students, a different study shows
that 58% of college students are likely to buy your product
if you sent them a coupon on Snapchat. This means
advertising on Snapchat is one of the most solid
investments you can make – over half the people exposed
to your offer are bound to respond positively to it!

5. While Snapchat may not be the only place you decide
to advertise, there are many potential avenues for
parading your product around on this platform.
Snapchat has several official and non official campaign
types you can take advantage of. These are:
Advertising on Snapchat

6. • Snap ads
These are interactive videos that appear in the app. Gatorade had a big campaign
celebrating Serena Williams’ 23rd Grand Slam victory where users could swipe up
to play an interactive 8-bit mini game of tennis. According to an article on Wallroo
Media, the average user spent three whole minutes engaging with this
advertisement. Most companies struggle to get people to sit through their ads – let
alone interact with them directly. It’s even more time when you consider that snaps
only last 10 seconds at longest. YouTube has to force its users to stay for more than
15 seconds in their platform. And according to the same article, Snapchat users
swipe up at a rate that is five times higher than that of users who click through on
other platforms.

7. • Sponsored lenses/filters
We’re all familiar with the lenses and filters on Snapchat that do things like
overlay dog ears and a tongue onto the user’s face in a photograph. In a
similar way, advertisers can create their own fun versions of filters for users
to send their friends to promote their product or service. Taco Bell had a
particularly well-received sponsored lens that garnered over 224 million
views.

8. • National/local sponsored geo-filters
Another way companies can advertise is through local as well as nationwide
geo-filters. Keep in mind that local geo-filters are usually much cheaper
than nationwide geo-filters – so, if you don’t have a McDonald’s sized
marketing budget, it’s best to stick to local.

9. Speaking of big budgets, if you aren’t afraid of paying a premium
(roughly $50,000 a pop) you can have your product displayed in a
premium spot. Usually, it’s right at the top of a Snapchat user’s cellphone
screen, in the ‘Discover’ section of the app.
• Placement in ‘Discover’

10. •One of the most appealing features of Snapchat to users (and geeks) is its snap-
able codes. For example, Garage Magazine placed a code in one of its issues
featuring Kendall Jenner that unlocked a special filter for readers. Another
example can be found in the snap-codes scattered around train stations promoting
the ‘Girl On The Train’ movie that piqued interest about the film. What’s most
exciting about these sorts of snap-able codes is the built-in interaction. It isn’t
actually a stretch for Snapchat users to spend upwards of twenty seconds playing
with interactive advertisements.
Wrapping up
• Snap to unlock filters and codes

11. As you can see, Snapchat may not be the biggest platform you can advertise
on, but it has a lot of nifty features and lends itself well to creative marketing.
It allows advertisers to do something rare with their marketing strategy: make
it fun for their target audience.
Ads are a fantastic tool to help connect products with the people who want or
need them – yet when they are perceived by consumers as repetitive, boring or
obtrusive, the effect they have can only be negative. That’s why the flexibility
provided by Snapchat’s varied campaigns is great.
• Wrapping up

12. Author Bio: Divine Claw is a Content Writer of Viral Kick who focused on Youtube
marketing on how to boost Youtube views. She has written this article to create
content that is strong, energizing to read and that inspires readers to take action.
She is a great marketer and highly skilled writer. You can follow her on Twitter