The document summarizes Dave Landis' talk on aligning Lean UX, Design Thinking, Agile, and Lean Startup to create customer-focused products. It shows how each approach contributes at different stages: Design Thinking discovers customer needs through research; Agile discovers solutions in an exploratory way; Lean Startup discovers problems through validating hypotheses; and Lean finds efficiencies. The slides provide examples of how these approaches fit together in a process.

1. The following slides are a brief excerpt from my talk on Lean UX
in a CrossFunctional World. The focus was to help engineers understand
how Design Thinking, Agile and Lean Start Up all beautifully align to create
products/services that customers love.
dave landis
Transformation Team Coach for Lean UX & Design Thinking
dave.landis@lithespeed.com | 425 387 5391 | LitheSpeed NW
dslandis@outlook.com | https://www.linkedin.com/in/dlandis

2. BUSINESS WANT CUSTOMER WANT
CONCEPTDIRECTION
Water Fall – Focuses on Business Wants
REQUIREMENTS
FEATURES
SPEC IT
PROGRAM IT
SHIP IT
Too Long
Too much waste
Too many misses for the customer
Must use for extreme life threating
and National Security projects
Dave Landis
dslandis@outlook.com

3. How do they align?
Design Thinking Discovers Customers Needs
Agile Discovers a Solution
Lean Startup Discovers a Problem
Lean Discovers Efficiencies
Dave Landis
dslandis@outlook.com

4. CONCEPT
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIRECTION
Breaking it down quadrants
Dave Landis
dslandis@outlook.com

5. CONCEPT
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIRECTION
Agile Discovers a Solution
EXPLORE
A G I L EDave Landis
dslandis@outlook.com

6. CONCEPT
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIRECTION
EXPLORE
Lean Startup Discovers a Problem
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
A G I L ELEAN START UPDave Landis
dslandis@outlook.com

7. CONCEPT
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIRECTION
Design Thinking Discovers the Need
EXPLORE
Clear Need
Research
Observe
Prioritize
Insight
EXPERIMENT
A G I L ELEAN START UPDESIGN THINK
Hypothesis
Brainstorm
Concepts
Revise
Hypothesis
Dave Landis
dslandis@outlook.com

8. CONCEPT
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIRECTION
EXPLORE
Clear Need
Research
Observe
Prioritize
Insight
EXPERIMENT
A G I L ELEAN START UPDESIGN THINK
Hypothesis
Brainstorm
Concepts
Revise
Hypothesis
Dave Landis
dave.landis@lithespeed.com
How they align

9. appendix

10. Getty Images: Global Sr. UX Manager MICROSOFT Lead UX Designer & ResearcherSinclair Broadcast Group: National UX Director
My UX journey…
Over 20 years crafting innovative experiences delivering B2B & B2C and entertainment solutions;
From a boutique design agency serving fortune 500 company’s brand, design and marketing strategies
to in-house global enterprise UX studios, developing software & device apps, all the way to Hollywood films
futuristic UX experiences.
SAP, SinclairDigital, Getty Images, Microsoft, Adobe’s PictureIQ, WRQ, Warner Bros., Paramount and Cendant Software
dave landis
Surface Hub

11. Workshops
& Seminars
Guest Speaker - equipping engineers, innovation teams, designers, researchers experience makers on…
Design Thinking, Agile UX, Lean UX and the building of high performance teams
TechReady Global Conference
“One of our top highlights of the event
is Dave Landis’ talk on UX Design. This
is a must see for every Microsoft
employee. After this session, I had the
feeling of ah-I-get-it now…
- PRINCIPAL PROGRAM MANAGER
“I am in the single most inspiring
technical/design session I have
attended in 15 years. Metro maries my
love of design and typography with my
love of software. Geeking.”
- NATIONAL DIRECTOR
PRODUCTIVITY US EPG
"Awesome presentation! Love the
passion that you transmitted on the
importance of design in our products -
thanks a lot for this inspirational
session!”
- SR PROGRAM MANAGER
dave landis

12. experiences
by dave landis
425 387 5391
dslandi s@ou tl ook.com