This document provides a strategy for reaching the top of your game through vision, people, and technology. It discusses selling a compelling vision to drive emotions and engagement. Engaging people one-on-one through emotional connections is key. Leveraging technology involves watching other industries for next practices and innovating through combinational technologies to disrupt the status quo. The overall strategy emphasizes vision, emotional engagement, and technology innovation.
5. Vision is the Destination
Strategies is the road to the
destination.
Begin with the end in your mind.
If you cannot see it, you cannot build it.
Vision provides clarity to strategy.
People want to belong to something
special and bigger then themselves.
6. Make Them Want the Vision
Be an evangelist.
Communicate the vision with
conviction, purpose and clarity.
Be passionate and excited.
Make it compelling - everybody
wants to be part of the vision.
Be personal and show What Is There
For Them.
10. 1. Core Values 2. Purpose
Convictions Why we exist.
Never compromised Why we’re here.
Expected behaviors
3. Envisioned Future 4. BHAG
Future storytelling. Big Hairy
Connect to big picture. Audacious Goals
Define it in a vivid Aggressive far out
color. Long term
13. Who and How to Engage?
Who to engage?
Everyone:
Peers, employees and board members.
How to engage? One-on-one!
It’s time consuming.
It’s takes lots of energy.
But…it works.
15. Engage to Execute
The owner and driver concept.
Leverage more on emotional
engagement than logical engagement.
Emotional
Intentional and purposeful
Passionate – want to instead of have to
Logical
Business Plans
Action Plans
20. How to Leverage Technology
The trend is your friend.
Look for the “next practice” instead of
the “best practice”.
Watch other industries instead of
watching your competitors.
Collaborate, partner and hire those
who think differently.
21.
22.
23.
24.
25.
26.
27. Blue Ocean Strategy Challenges Status Quo
Red Ocean Blue Ocean
• Compete in existing market • Create uncontested market space
• Exploit existing demand • Create and capture new demand
• Make the value-cost trade-off • Break the value-cost trade-off
• Beat the competition • Make the competition irrelevant
27
28. Break the Value-Cost Trade Off
Costs
-
Eliminate and Reduce
High
Value
Innovation Profitable
Growth
Raise and Create
+
Value for the customer
29. 3 Types of Technology Leverages
Incremental Technology – take it
slowly and end up tailing the world.
Disruptive Technology – a winning
formula.
Combinational Technology – it is the
fastest cost effective way to drive
innovation in the business.
30. Selling Vision Action Plan
Drive emotions
Make it compelling
Engaging People
One-on-one
Adjust, adapt and accommodate
Leverage Technology
Watch other industries “next practices”
Innovate Combinational Technologies
You have been working for a few months on the new strategic plan toward the BOD. The big day arrived. The strategic plan is well crafted, the number are