This document discusses how to build a personal brand online through various digital strategies and platforms. It recommends focusing on four key platforms: a personal website, LinkedIn profile, profile on your company website, and social media accounts. It emphasizes the importance of consistency, regularly posting quality content across these platforms to establish expertise and credibility online so that potential customers will find you when searching online. The goal is to position yourself as a recognized expert in your field so that people will come to you for answers and recommendations.

1. BUSINESS WEEK
HOW TO BUILD YOUR PERSONAL
BRAND ONLINE

2. Dave Pannell
MCIM BA(Hons)
 Dave Pannell  @daviepannell
Over 20 years of marketing and
branding experience and ambassador
for CIM Yorkshire

6. THE WHOLE
WIDE WORLD
The bit you
have to be
known in

7. Lauri Vuohensilta
Victoria Boldison
Emily Freeman
Joseph Garrett

8. If you get your personal brand right,
HALF THE WORK IS
ALREADY DONE
before a customer walks through
the door

9. The
channels
you do
control
The
channels
you don’t
control
VS

10. PEOPLE BUY FROM PEOPLE
And they buy most from the
people they like

11. Many people will have already
formed an opinion of you
BY WHAT THEY HAVE SEEN
ONLINE

12. 
FAMILY

PROFESSIONAL

SOCIAL
Your contact
spheres

13. 
PROFESSIONAL

SOCIAL

FAMILY
Your contact
spheres online

14. My Facebook
audit

15. 46%
of Facebook
‘friends’are
in someway
business
related
My Facebook
audit

16. LOCK DOWN?

17. If I Google you and find
nothing, then you are a
V.U.P. (very unimportant
person)

18. Two digital strategies

People
encountering you
for the first time
Overwhelming
instant credibility

People who
already know or
are linked to you
Building recognition
of expertise

20. Do you know
what someone
finds when they
Google you?

21. 52% don’t look
beyond the
first two search
results

22. What you see
when you
search for
‘Dave Pannell’

23. Personal website
Company website
LinkedIn Profile
Twitter page
Facebook page
Images
(From varied sources!)

24. Are your profile photos
something you are
comfortable with Google
presenting to someone
searching for you?

25. You need to be in control of
what they find

26. The four platforms
you need to be in control of:

Your personal
website

Your LinkedIn
profile

Your profile on your
company website
   
Social media &
YouTube

27. Personal brand website

28. BEFORE
Your expertise could remain unsung
and commercially hidden.
NOW
Anyone with true expertise can
become recognised as an expert
within their niche very quickly.

29. Branding Mark Prince

30. Articles Videos
Events Publications
Creating“The Fuel”

31. 
Personal
website

Regular email
newsletter

LinkedIn
management
Content feeds platforms

32. Activity feeds opportunities

33. You can’t do it all!

34. Connect to quality
Your credibility is only one click away
Dedicate time to it, or get help

35. Focus, engage
No-one cares unless it’s tagged
Use Twitter in the moment

36. MOMENTUM &
CONSISTENCY
Tweet today, gone tomorrow

37. Tech start-up Presidential candidate?

38. Build‘social’into your
working life

39. Use your‘in-between time’
to post and get involved in
discussions

40. Create a calendar and
schedule ahead

41. Isn’t it just vanity?

42. Visibility and credibility
No longer asked to prove
yourself

43. People come to you for
the answer...
... and send people to
you too

44. Asked to speak at events and
to groups
Introduced as the expert to a
whole new group of contacts

45. Generating enquiries from
your personal contact bases
Family and friends start
thinking of you as an expert

46. If you’d only ever met
yourself online, would you
do business with yourself?