How Knowledge Drives Innovation - KMWI Presentation Nov-07

1. How Knowledge Drives Innovation Dave Pollard KMWorld & Intranets 2007 Session C202 [email_address] howtosavetheworld.ca

6. Discovering Unmet Needs Customer Anthropology Innovation Lab ‘ Thinking the Customer Ahead’ Sessions Continuous Environmental Scanning Insight Filtering Wisdom of Crowds Canvassing Idea Clustering Internal Focus Market Focus Customer Focus Need/Affinity Matrix Innovation Opportunities Map Strategy Canvas Trends, Weak Signals, Developments Ideas, Learning, Stories Portfolio Innovations: Offerings, Tools & Processes Research Imagining Innovation Innovation Learning Open Space Events Unmet Needs Portfolio Imagining Possibilities The Innovation Process Continuous Innovation & Improvisation How Knowledge Drives Innovation

8. The Research Process I. Assembling pertinent information II. Sense-making III. Articulating Meaning 1. Identify relevant primary and secondary information sources 2. Primary research: Make and record observations; conduct & record interviews 3. Secondary research: Read, extract, cite 4. Investigate: W5 + How; Follow the leads 1. Analysis: Deductive arguments flowing logically from the information 2. Inferences: Inductive arguments flowing logically from the information 3. Structured thinking: Documenting the thought process from facts up to thesis 1. State the problem/ question and your thesis 2. Reiterate your structured thinking (II. /3) from thesis down to the underlying facts 3. Craft the ‘Opening Story’ with Current State, ‘ complication’, and the problem/ question that your thesis answers 4. Craft the conclusion with a restatement of thesis and key supporting arguments, reminder of why it’s important, and next step actions

9. The Need-Affinity Matrix

10. The Strategy Canvas Post-Hole Labor Saving Color Choice

11. The Practice of Imagination Be Focused and Self- Aware Study, Sense, Become Part, Open, Suspend Pay Attention, Learn Distil, Synthesize, ‘ Make Sense’ Recognize, Resolve Implications Appreciate Question: Ask Why/Why Not Correlate Integrate Reflect, Conceive Possibilities Connect Collaborate Converse Ask, Offer Coordinate Explain What They’ll Do With Your Research (if you’re lucky)

12. The Innovation Process Listen, Observe, Inquire, Canvass, Listen, Explore, Discover Understand, Diagnose, Articulate Organize, Set Intentions, Realize, Implement, Refine Co-Design, Co-Develop Engage, Prepare, Brainstorm Re-Imagine Question Experiment, Improvise Customers Co-Workers Communities What They’ll Do With Your Research (if you’re lucky)