If you're using LinkedIn Sales Navigator here are some great ways to build your profile and leverage this social selling tool. Learn more about the algorithms that calculate your SSI score

1. • Social Selling is all about developing relationships through social networks such as
LinkedIn and Twitter
• Social Selling techniques include sharing relevant content, interacting directly with
potential buyers and customers, personal branding, and social listening
• Digital networks like LinkedIn give you a far greater reach than you can achieve
through traditional analog relationships. They’re not better, they are a complement
that provide you with richer content

2. Building a Complete Profile
• Use lots of images and videos
• Write conversationally
• Join you industry’s LinkedIn Groups
• Contribute short version posts
• Write long version posts
• Seek out recommendations
• List your skills and endorsements
Having a complete profile is the best
place to start …

3. Best Practices
• Separate but complementary to your
LinkedIn account
• Great tools for the identification of
leads and the things they are sharing
• Provides you with InMail messaging
• Provides content for messages that
increase response rates by 50%
• Identifies your SSI score (Social
Selling Index) and how that
compares to your network
LinkedIn Sales Navigator is a great tool
for finding content about your clients
and discovering new contacts

4. Best Practices
• Navigator provides you with news and
comments mentioning your accounts and
individuals associated with those
accounts

5. Best Practices
• Examples of news shared by the
organization and individuals
• Provides you with a reason of call, or a
way to identify what’s top of mind
• It’s always good to have something to
talk about… something with meaning
• LinkedIn Navigator does that

6. Best Practices
• There algorithm to calculate your SSI score has many drivers
• Here are some ways to improve your SSI score;
http://www.linkedinsights.com/what-linkedins-social-selling-index-really-measures-i-know-how-your-ssi-is-calculated/