1. How the Social Web is changing Landscape Architecture October 7th, 2010 Michigan Landscape Architects

2. Why Social Media?

3. Effective social media activity using: LinkedIn Twitter Facebook Blogs Video Pictures Podcasts Forums RSS Let’s start…

4. Key areas to concentrate on: Having a strong profile Effectively utilizing Q&A Adding the proper applications Giving and Receiving Testimonials Focusing on building a strong network LinkedIn

5. Effective Q&A

6. LinkedIn Applications

7. Testimonial section

8. Key areas to concentrate on: Your profile Quality of your tweets Quality of your engagement Real-time recommendations Using search criteria Strength of network Learning the technology Thinking strategic Creating a long term plan Twitter

9. Twitter search is under utilized

10. Our networks are exploding

11. Key areas to concentrate on: Understanding your personal page Quality of the content you share Quality of engagement Utilizing pictures and video Maximizing the viral nature of this platform Facebook

12. Understanding Facebook

13. Facebook stream

14. Niche Fan Pages

15. Facebook Connect

16. Facebook connections

17. Consider using video

18. Pictures tell 1000 words

19. Allows you to share and stay in touch Upload and organize albums Tag photos for others to find Most respected photo sharing site Why Flickr?

20. Landscape architecture

21. Landscape architecture

22. Landscape architecture

23. Landscape architecture

24. Landscape architecture

25. Think about podcasting

26. Niche Forums

27. Nice Forums

28. Blogging is an option

29. Niche Blogs

30. Monthly Publications

31. Really Simple Syndication

33. Brand

34. Prospect

35. Do businessAre you prepared to take advantage? In Review:

36. Questions?

37. David Benjamin- Social Media Consultant David Benjamin is the Recruiting and Digital Communications Manager for The Sales Matrix, a Michigan based Sales Consulting firm. For almost a decade, David has been implementing social networking techniques for his business as a recruiter and social media consultant. He is regularly asked to speak for Associations, Universities, and Rotary Clubs on the topic of Social Media and Resume/Interview tips. In addition, David will be the Social Media Director for SalesBasix looking to launch Q3 2010. This company will help educate sales professionals, executives, and others via an e-learning platform. For more information, feel free to visit www.DavideBenjamin.com or www.TheSalesMatrix.com http://www.linkedin.com/in/dbenjamin http://twitter.com/DaveBenjamin