Advertising is a form of communication that consumers interact with daily. It is a way to market products, services, and ideas to the public. Advertising can also be used to sell products or services by appealing to people's desires, emotions, or beliefs. The concept of advertising has existed since the beginning of time. It has changed over time as technology has evolved, but one thing that remains true is advertising works on people's emotions by trying to evoke an emotional response from them. Advertising can influence people's perceptions of the world around them, and it can affect people's feelings about themselves as individuals and is evident on people's purchasing pattern.

1. 1
Student’s Name
Professor’s Name
Course
Date
Effects of Widespread and Pervasive Advertising on Individuals
Advertising is a form of communication that consumers interact with daily. It is a way to
market products, services, and ideas to the public. Advertising can also be used to sell products
or services by appealing to people's desires, emotions, or beliefs. The concept of advertising has
existed since the beginning of time. It has changed over time as technology has evolved, but one
thing that remains true is advertising works on people's emotions by trying to evoke an emotional
response from them. Advertising can influence people's perceptions of the world around them,
and it can affect people's feelings about themselves as individuals and is evident on people's
purchasing pattern.
One of the most well-known examples of advertising that illustrates Tuchman's "pictures
of perfection and goals of happiness" is a commercial for the '90s car model, the Mazda MX-6.
The commercial features a young man and woman with their arms around each other in a
beautiful location. The camera focuses on their love as they drive down a country road together.
This advertisement is an idealistic portrayal of what it means to be in love, and it shows us that
everything will be fine as long as we have each other and our cars. Another example is a popular
commercial for a brand of hair relaxer. The advertisement features a woman in a bathtub who
has just finished using the product. Her hair is wet, and she's looking at herself in the mirror,
admiring her perfect hair. These advertisements are designed to make you feel like you are not

2. 2
good enough as you are, that your appearance is not up to snuff and that there are products out
there that will make you perfect.
Advertisements in today's society strongly influence how people perceive the world. It is
especially true in the case of marketing, which can lead to a "fuzziness of perception," a distorted
picture of reality. The advertisements are so persuasive that they may lead to a "fuzziness of
perception," a distorted picture of reality. Marketers know that people have limited attention
spans and often make decisions based on emotion instead of logic. This is why marketers choose
words carefully and use simple graphics for the average consumer to understand (Graydon &
Lamoreaux. 20). They may use words like an exclusive and limited edition, which imply that
there is not enough of that item for everyone who wants it.
Advertising is a powerful tool. It can influence people's perceptions of the world around
them, and it can affect people's feelings about themselves as individuals (Pimple 35). This can
significantly impact how people feel about themselves, their relationships with others, and their
actions. One of the essential effects of widespread and pervasive advertising is that it creates a
false sense of security for individuals. Advertising makes you believe that certain products are
better than others and that these products will make you happier or more successful than our
competitors. Another effect of advertising is how it affects people's behavior. This can also lead
to impulse buying because people often think they need more than they do until they realize they
do not.
Advertising is a powerful, persuasive tool. It can make you buy things you do not need
and fail to purchase others right before you. It can also change the way you think about your
capacities and abilities. However, it is essential to remember that advertisements are designed to
sell products, not to educate people about them. Therefore, there is a need for laws or regulations

3. 3
that force companies to disclose facts on products, so consumers have time to make informed
decisions based on accurate information.

4. 4
Works Cited
Graydon, S. and Lamoreaux, M. Made You Look: How Advertising Works and Why You Should
Know. Rev. ed. Annick Press 2013.
Pimple K. D. Emerging Pervasive Information and Communication Technologies (Pict): Ethical
Challenges Opportunities and Safeguards. Dordrecht: Springer; 2014. doi:10.1007/978-
94-007-6833-8