View Full Report: http://www.researchmoz.us/analgesics-uk-july-2013-report.html Low price remains an important purchase influencer, and as pain sufferers struggle to see the difference between cheap own-label and more expensive branded products, own-label continues to grow. With a number of branded launches in the first half of 2013 focusing on topical analgesics, brands may be able to use this segment as a point of differentiation.

1. Analgesics - UK - July 2013
Low price remains an important purchase influencer, and as pain sufferers struggle to see the difference
between cheap own-label and more expensive branded products, own-label continues to grow. With a number
of branded launches in the first half of 2013 focusing on topical analgesics, brands may be able to use this
segment as a point of differentiation.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Best- And Worst-case Forecast Of Uk Sales Of Otc Analgesics, 2008-18
market Factors
figure 2: Retail Value Sales Of Otc Analgesics, By Manufacturer, Year Ending May 2013
companies, Brands And Innovation
figure 3: New Product Launches In The Pain Relief Market, Brands And Own-label, 2011-13
figure 4: New Product Launches In The Pain Relief Market, By Format Type, January-june 2013
the Consumer
figure 5: Most Popular Treatments Of Aches And Pains, May 2013
figure 6: Attitudes Towards Pain, May 2013
what We Think
issues In The Market
how Are Brands Remaining Competitive Against Own-label?
what Impact Will Population Changes Have On This Market?
what Launches Have Characterised Development In 2012 And 2013 So Far?
where Are People Buying Otc Analgesics?
trend Application
trend: Cam Cam
trend: Totophobia
futures Trend: East Meets West
Analgesics - UK - July 2013

2. market Drivers
key Points
cold And Flu Incidences Boosting The Category In 2013
figure 7: Treatments Sought, January 2013
stress-related Aches And Pains
figure 8: How Often People Take Time To Relax And Unwind, November 2012
youngest Demographics Predicted To Rise
figure 9: Trends In The Age Structure Of The Uk Population, 2008-18
who’s Innovating?
key Points
branded Products Show Greater Innovation In Topical Analgesics
figure 10: New Product Launches In The Pain Relief Market, Brands And Own-label, 2011-13
figure 11: Morrisons Junior Paracetamol Launched In 2012
focus On Topical Treatments In 2013
figure 12: New Product Launches In The Pain Relief Market, By Format, 2011-13
figure 13: Examples Of Own-label Topical Analgesics Launched In 2011
figure 14: Examples Of Branded Topical Analgesics Launched In 2013 (year To June)
reckitt Benckiser Leads Launches In 2013
figure 15: New Product Launches In The Pain Relief Market, By Company, 2011-13
figure 16: Launches By Reckitt Benckiser In 2013
fast-acting Is Top In Claims
figure 17: New Product Launches In The Pain Relief Market, By Claim, 2011-13
figure 18: Products Aimed At Children Launched In 2013
market Size And Forecast
key Points
market Remains Steady As Oral Analgesics Struggle For Growth
figure 19: Value Sales For Otc Pain Remedies, 2008-18
slow And Steady Growth Driven By Topical And Paediatric Analgesics
figure 20: Best- And Worst-case Forecast Of Uk Sales Of Otc Analgesics, 2008-18
forecast Methodology
segment Performance
key Points
oral Analgesics Struggling To Grow
figure 21: Consumer Spending On Pain Remedies, By Segment, Year Ending April 2013
rise In Sales Of Topical Analgesics
Analgesics - UK - July 2013

3. figure 22: Consumer Spending On Otc Analgesics, By Segment, Year Ending April 2012-april 2013
market Share
key Points
own-label Shows The Fastest Growth
figure 23: Retail Value Sales Of Total Otc Analgesics, By Manufacturer, Year Ending May 2012 And May
2013
figure 24: Top 3 Brands In Pain Relief, By Segment, Year Ending May 2013
companies And Products
boots
background And Structure
strategy And Performance
figure 25: Key Financial Data For Boots, 2011-12
product Range And Innovation
figure 26: Products Launched By Boots In The Uk Pain Relief Market, Jan 2012-may 2013
marketing And Advertising
reckitt Benckiser
background And Structure
strategy And Performance
figure 27: Key Financial Data For Rb, 2011-12
product Range And Innovation
figure 28: Products Launched By Rb In The Uk Pain Relief Market, Jan 2012-may 2013
marketing And Advertising
the Mentholatum Company Ltd
background And Structure
strategy And Performance
figure 29: Key Financial Data For The Mentholatum Company, 2011-12
product Range And Innovation
marketing And Advertising
glaxosmithkline
background And Structure
strategy And Performance
figure 30: Key Financial Data For Gsk, 2011-12
product Range And Innovation
figure 31: Products Launched By Gsk In The Uk Pain Relief Market, Jan 2012-may 2013
marketing And Advertising
pfizer
background And Structure
strategy And Performance
figure 32: Key Financial Data For Pfizer, 2011-12
Analgesics - UK - July 2013

4. product Range And Innovation
figure 33: Products Launched By Pfizer In The Uk Pain Relief Market, Jan 2012-may 2013
marketing And Advertising
brand Communication And Promotion
key Points
fall In Advertising Spend In 2012
figure 34: Main Media Advertising Expenditure On Otc Analgesics, 2008-april 2013
reckitt Benckiser Invests Heavily In Advertising In 2012
figure 35: Main Media Advertising Expenditure On Otc Analgesics, % By Company, 2012
focus On Brands Aimed At Children
figure 36: Main Media Advertising Expenditure On Otc Analgesics, By Advertiser And Brand, 2012
tv Remains The Most Expensive And Widely Used Medium
figure 37: Main Media Advertising Expenditure On Otc Analgesics, % By Media Type, 2012
internet Sees Continued Investment
figure 38: Main Media Advertising Expenditure On Otc Analgesics, % By Media, 2011-13
channels To Market
key Points
grocery Channel Remains Strong
figure 39: Distribution Of Otc Analgesics, 2010-12
the Consumer – Pains And Treatment
key Points
pain Experienced
figure 40: Pain Experienced In The Last Six Months, May 2013
women In More Pain
age Differences
headaches And Menstrual Pain Most Likely To Result In Taking Otc Pain Remedies
figure 41: Most Popular Treatments Of Aches And Pains, May 2013
do Men Feel Like They Have To ‘man Up’?
middle-aged Most Likely To Take Otc Analgesics
the Consumer – Shopping For Otc Pain Remedies
key Points
efficacy Claims Are Most Important
figure 42: Factors Influencing Purchase Of Otc Analgesics, May 2013
recommendations Are Not Very Important
women Are More Price Conscious
Analgesics - UK - July 2013

5. figure 43: Factors Influencing Purchase Of Otc Analgesics, May 2013
men Need More Guidance
the Consumer – Attitudes Towards Pain
key Points
attitudes Towards Pain
figure 44: Attitudes Towards Pain, May 2013
resistance To Taking Remedies
frustration Driving Usage Of Otc Analgesics
consumer Typologies
key Points
figure 45: Consumer Typologies, May 2013
price Sensitive
who Are They?
cautious & Careful
who Are They?
frustration Driven
who Are They?
social Butterflies
who Are They?
appendix – Market Size And Forecast
figure 46: Value Sales For Otc Oral Analgesics, 2008-18
figure 47: Consumer Spending On Oral Analgesics, 2008-13 (est) And Forecast To 2018
figure 48: Value Sales For Otc Paediatric Analgesics, 2008-18
figure 49: Consumer Spending On Paediatric Analgesics, 2008-13 (est) And Forecast To 2018
figure 50: Value Sales For Otc Topical Analgesics, 2008-18
figure 51: Consumer Spending On Topical Analgesics, 2008-13 (est) And Forecast To 2018
appendix – Segment Performance
figure 52: Volume Sales Of Otc Analgesics, By Segment, Year Ending April 2012-april 2013
appendix – Market Share
figure 53: Retail Value Sales Of Otc Oral Analgesics (including Oral Lesions And Toothache), By
Manufacturer, Year Ending May 2012 And May 2013
figure 54: Retail Value Sales Of Otc Topical Analgesics, By Manufacturer, Year Ending May 2012 And May
2013
Analgesics - UK - July 2013

6. figure 55: Retail Value Sales Of Otc Paediatric Analgesics, By Manufacturer, Year Ending May 2012 And
May 2013
appendix – The Consumer – Pains And Treatment
figure 56: Types Of Pain Experienced, May 2013
figure 57: Most Popular Types Of Pain Experienced, By Demographics, May 2013
figure 58: Next Most Popular Types Of Pain Experienced, By Demographics, May 2013
figure 59: Other Types Of Pain Experienced, By Demographics, May 2013
figure 60: Repertoire Of Pains Experienced, By Demographics, May 2013
figure 61: Actions Taken To Treat Pain, May 2013
figure 62: Most Popular Actions Taken To Treat Headaches/migraines, By Demographics, May 2013
figure 63: Next Most Popular Actions Taken To Treat Headaches/migraines, By Demographics, May 2013
figure 64: Other Actions Taken To Treat Headaches/migraines, By Demographics, May 2013
figure 65: Least Popular Actions Taken To Treat Headaches/migraines, By Demographics, May 2013
figure 66: Most Popular Actions Taken To Treat Back Pain, By Demographics, May 2013
figure 67: Next Most Popular Actions Taken To Treat Back Pain, By Demographics, May 2013
figure 68: Other Actions Taken To Treat Back Pain, By Demographics, May 2013
figure 69: Least Popular Actions Taken To Treat Back Pain, By Demographics, May 2013
figure 70: Most Popular Actions Taken To Treat Arthritis Or Joint Related Pain, By Demographics, May
2013
figure 71: Next Most Popular Actions Taken To Treat Arthritis Or Joint Related Pain, By Demographics,
May 2013
figure 72: Other Actions Taken To Treat Arthritis Or Joint Related Pain, By Demographics, May 2013
figure 73: Least Popular Actions Taken To Treat Arthritis Or Joint Related Pain, By Demographics, May
2013
figure 74: Most Popular Actions Taken To Treat Pain From Sore/injured Muscle/pain From
Sports/exercise/injury/general Aches And Pains From Everyday Life, My Demographics, May 2013
figure 75: Next Most Popular Actions Taken To Treat Pain From Sore/injured Muscle/pain From
Sports/exercise/injury/general Aches And Pains From Everyday Life, My Demographics, May 2013
figure 76: Other Actions Taken To Treat Pain From Sore/injured Muscle/pain From
Sports/exercise/injury/general Aches And Pains From Everyday Life, My Demographics, May 2013
figure 77: Least Popular Actions Taken To Treat Pain From Sore/injured Muscle/pain From
Sports/exercise/injury/general Aches And Pains From Everyday Life, My Demographics, May 2013
figure 78: Most Popular Actions Taken To Treat Menstrual Pain, By Demographics, May 2013
figure 79: Next Most Popular Actions Taken To Treat Menstrual Pain, By Demographics, May 2013
figure 80: Other Actions Taken To Treat Menstrual Pain, By Demographics, May 2013
figure 81: Least Popular Actions Taken To Treat Menstrual Pain, By Demographics, May 2013
figure 82: Most Popular Actions Taken To Treat Knee Pain, By Demographics, May 2013
figure 83: Next Most Popular Actions Taken To Treat Knee Pain, By Demographics, May 2013
figure 84: Other Actions Taken To Treat Knee Pain, By Demographics, May 2013
figure 85: Least Popular Actions Taken To Treat Knee Pain, By Demographics, May 2013
figure 86: Repertoire Of Actions Taken To Treat Headaches Or Migraines, By Demographics, May 2013
Analgesics - UK - July 2013

7. figure 87: Repertoire Of Actions Taken To Treat Back Pain, By Demographics, May 2013
appendix – The Consumer – Factors Influencing Purchase
figure 88: Most Popular Purchase Influencers Of Otc Pain Remedies, By Demographics, May 2013
figure 89: Next Most Popular Purchase Influencers Of Otc Pain Remedies, By Demographics, May 2013
figure 90: Other Purchase Influencers Of Otc Pain Remedies, By Demographics, May 2013
figure 91: Least Popular Purchase Influencers Of Otc Pain Remedies, By Demographics, May 2013
appendix – The Consumer – Shopping For Otc Pain Remedies
figure 92: Purchase Influencers Of Otc Pain Remedies, May 2013
figure 93: Attitudes Towards Pain And Pain Treatment, By Most Popular Types Of Pain Experienced, May
2013
figure 94: Attitudes Towards Pain And Pain Treatment, By Next Most Popular Types Of Pain Experienced,
May 2013
appendix – The Consumer – Attitudes Towards Pain
figure 95: Attitudes Towards Pain And Pain Treatment, May 2013
figure 96: Agreement With The Statement ‘i Get Frustrated When Pain Gets In The Way Of Things I
Want To Do’, By Demographics, May 2013
figure 97: Agreement With The Statement ‘it’s Best To Try And Fight The Pain For As Long
As I Can Before I Take Non-prescription Pain Remedies’, By Demographics, May 2013
figure 98: Agreement With The Statement ‘it Is Easy To Become Reliant On Non-prescription
Painkillers’, By Demographics, May 2013
figure 99: Agreement With The Statement ‘suffering From Pain Makes Me Feel Old’, By
Demographics, May 2013
figure 100: Agreement With The Statement ‘suffering From Pain Affects My Social Life’, By
Demographics, May 2013
figure 101: Agreement With The Statement ‘all Painkillers Are The Same So I Don’t Care
Which Brand I Use’, By Demographics, May 2013
figure 102: Agreement With The Statement ‘it Is Better For The Body To Treat Pain With Natural
Remedies First’, By Demographics, May 2013
figure 103: Agreement With The Statement ‘i Am Concerned About The Side Effects Of
Non-prescription Pain Remedies’, By Demographics, May 2013
figure 104: Agreement With The Statement ‘it Is Important To Change The Type Of Pain Relief You
Use So They Remain Effective’, By Demographics, May 2013
figure 105: Agreement With The Statement ‘i Don’t Pay Attention To Product Claims For Pain
Remedies’, By Demographics, May 2013
figure 106: Agreement With The Statement ‘topical Treatments, Such As Rubs Are Better For You
Than Tablets’, By Demographics, May 2013
figure 107: Agreement With The Statement ‘it Is Important To Take Non-prescription Painkillers At
Analgesics - UK - July 2013

8. The First Sign Of Any Pain’, By Demographics, May 2013
figure 108: Types Of Pain Experienced, By Repertoire Of Types Of Pain Experienced, May 2013
appendix – Consumer Typologies
figure 109: Attitudes Towards Pain And Pain Treatment, By Target Group, May 2013
figure 110: Target Groups, By Demographics, May 2013
figure 111: Types Of Pain Experienced, By Target Group, May 2013
figure 112: Purchase Influencers Of Otc Pain Remedies, By Target Group, May 2013
figure 113: Attitudes Towards Shopping For Otc Pain Remedies, By Target Group, May 2013
figure 114: Actions Taken To Treat Pain, By Target Group, May 2013
figure 115: Actions Taken To Treat Pain, By Target Group, May 2013
figure 116: Actions Taken To Treat Pain, By Target Group, May 2013
figure 117: Actions Taken To Treat Pain, By Target Group, May 2013
figure 118: Actions Taken To Treat Pain, By Target Group, May 2013
figure 119: Actions Taken To Treat Pain, By Target Group, May 2013
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Analgesics - UK - July 2013