E-Commerce Market in Brazil - May 2014 @ http://www.researchmoz.us/e-commerce-brazil-may-2014-report.html The Brazilian e-commerce sector is quickly moving from obscurity to sales of more than R$ 100 billion a year, and it is nowhere near saturation. Brazilians are beginning to shop online for all sorts of products, not just flight tickets and consumer electronics. Some are even buying clothing, footwear, and groceries. The possibilities are manifold, but suppliers must segment their strategy accordingly.

1. E-Commerce - Brazil - May 2014
The Brazilian e-commerce sector is quickly moving from obscurity to sales of more than R$ 100 billion a year, and it is nowhere near saturation. Brazilians are
beginning to shop online for all sorts of products, not just flight tickets and consumer electronics. Some are even buying clothing, footwear, and groceries. The
possibilities are manifold, but suppliers must segment their strategy accordingly.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: E-commerce Sector Sales, Brazil, 2008-18
figure 2: Leading Retailer Sales In The Brazilian E-commerce Sector, 2011-12
market Drivers
companies And Innovation
the Consumer
figure 3: Online Purchases In The Past 12 Months, By Number Of Product Types, April 2014
what We Think
trend Application
trend: Click And Connect
trend: Prove It
mintel Futures: Access Anything, Anywhere
market Drivers
key Points
improved Access To The Internet
payment Flexibility
brazilians “like” Facebook
figure 4: Consumers Who Have Bought Online In The Past 12 Months – Consumers Prompted By Facebook Vs Overall Population
the Advent Of C2c
access To More Products
women Are Heavy Internet Users
figure 5: Gender Of New E-consumers, 2009-13
who’s Innovating?
key Points
virtual Shopping Centers
fast Delivery Cycle
an Online Makeover
one Site Fits All
gol Scores Once Again
market Size, Forecast, And Segment Performance
key Points
E-Commerce - Brazil - May 2014

2. a Market Rushing Into Adulthood
figure 6: E-commerce Sector Sales, Brazil, 2008-18
growth Will Continue Into 2018, If At A Lower Rate
figure 7: E-commerce Sector Sales, Brazil, 2008-18
travel Is The Largest Segment
figure 8: Segment Sales In The Brazilian E-commerce Sector, 2012-13
food And Drink Struggles
forecast Methodology
market Share
key Points
three Companies And A Baby Market
figure 9: Leading Retailer Sales In The Brazilian E-commerce Sector, 2012-13
the Market Is Fragmented
growth Is Almost Everywhere
company Profiles
pao De Acucar
gol Transportes Aéreos
b2w
walmart Stores
mercado Livre
the Consumer – Product And Services Categories
key Points
two Thirds Of Consumers Are Non-buyers
figure 10: Online Purchases In The Past 12 Months, By Number Of Product Types, April 2014
hotel And Travel Tickets Have The Highest Penetration
figure 11: Online Purchases In The Past 12 Months, By Subcategory, April 2014
the Bad And The Beautiful
figure 12: Online Purchases In The Past 12 Months, By Category, April 2014
figure 13: Rejection Of E-commerce, By Category, April 2014
work Hard, Shop Young
figure 14: Online Purchases In The Past 12 Months, By Age Group, April 2014
the Consumer – Market Issues
key Points
online Confidential
the Right Product At The Right Time
figure 15: Agreement With Market Issues, April 2014
abs Are Unfazed By Card Fraud And Internet Issues
figure 16: Agreement With Security Statements, By Socioeconomic Group, April 2014
the Consumer – Vendor Engagement Themes
key Points
consumers Do Not Discriminate Vendors
figure 17: Agreement With Vendor Engagement Themes, April 2014
facebook Moves Young People
figure 18: Agreement With Vendor Engagement Theme “i Am Prompted To Visit Retailers’ Websites By Advertisements On Facebook,”
By Age Group, April 2014
some Brazilians Are Protective Of Their Cpf
figure 19: Agreement With Authentication Themes, April 2014
E-Commerce - Brazil - May 2014

3. appendix – Product Types
figure 20: Product Types, March 2014
figure 21: Product Types – Fmcg, By Demographics, March 2014
figure 22: Product Types – Non-physical Goods, By Demographics, March 2014
figure 23: Product Types – Electro Appliances, By Demographics, March 2014
figure 24: Product Types – Durable Goods, By Demographics, March 2014
figure 25: Product Types – Clothing And Footwear, By Demographics, March 2014
figure 26: Product Types – Music, Video/film Downloads, Or E-books, By Demographics, March 2014
figure 27: Product Types – Food And Drink, By Demographics, March 2014
figure 28: Product Types – Hard-copy Books, Cds, Dvds, Video Games/other Software, By Demographics, March 2014
figure 29: Product Types – Toiletries And Cosmetics, By Demographics, March 2014
figure 30: Product Types – Jewelry And Watches, By Demographics, March 2014
figure 31: Product Types – Sports, Leisure Goods, Toys And Games, By Demographics, March 2014
figure 32: Product Types – Furniture, Home Furnishings, Dyi And Garden Products, By Demographics, March 2014
figure 33: Product Types – Household Electrical Appliances, By Demographics, March 2014
figure 34: Product Types – Consumer Electronics, By Demographics, March 2014
figure 35: Product Types – Travel Tickets And Hotel Stays, By Demographics, March 2014
figure 36: Product Types – Event Tickets, By Demographics, March 2014
figure 37: Product Types – Any Other Goods Or Services, By Demographics, March 2014
repertoire Analysis
figure 38: Repertoire Of Product Types, March 2014
appendix – Vendor Issues
figure 39: Vendor Issues, March 2014
figure 40: Most Popular Vendor Issues, By Demographics, March 2014
figure 41: Next Most Popular Vendor Issues, By Demographics, March 2014
figure 42: Other Vendor Issues, By Demographics, March 2014
figure 43: Vendor Issues, By Product Types – Fmcg, March 2014
figure 44: Vendor Issues, By Product Types – Non-physical Goods, March 2014
figure 45: Vendor Issues, By Product Types – Electro Appliances, March 2014
figure 46: Vendor Issues, By Product Types – Durable Goods, March 2014
figure 47: Vendor Issues, By Product Types – Clothing And Footwear, March 2014
figure 48: Vendor Issues, By Product Types – Music, Video/film Downloads, Or E-books, March 2014
figure 49: Vendor Issues, By Product Types – Food And Drink, March 2014
figure 50: Vendor Issues, By Product Types – Hard-copy Books, Cds, Dvds, Video Games/other Software, March 2014
figure 51: Vendor Issues, By Product Types – Toiletries And Cosmetics, March 2014
figure 52: Vendor Issues, By Product Types – Jewelry And Watches, March 2014
figure 53: Vendor Issues, By Product Types – Sports, Leisure Goods, Toys And Games, March 2014
figure 54: Vendor Issues, By Product Types – Furniture, Home Furnishings, Dyi And Garden Products, March 2014
figure 55: Vendor Issues, By Product Types – Household Electrical Appliances, March 2014
figure 56: Vendor Issues, By Product Types – Consumer Electronics, March 2014
figure 57: Vendor Issues, By Product Types – Travel Tickets And Hotel Stays, March 2014
figure 58: Vendor Issues, By Product Types – Event Tickets, March 2014
figure 59: Vendor Issues, By Product Types – Any Other Goods Or Services, March 2014
appendix – Payment Authentication
figure 60: Payment Authentication, March 2014
figure 61: Most Popular Payment Authentication, By Demographics, March 2014
figure 62: Next Most Popular Payment Authentication, By Demographics, March 2014
appendix – Attitudes When Buying
figure 63: Attitudes When Buying, March 2014
figure 64: Most Popular Attitudes When Buying, By Demographics, March 2014
figure 65: Next Most Popular Attitudes When Buying, By Demographics, March 2014
figure 66: Attitudes When Buying, By Product Types – Fmcg, March 2014
figure 67: Attitudes When Buying, By Product Types – Non-physical Goods, March 2014
figure 68: Attitudes When Buying, By Product Types – Electro Appliances, March 2014
E-Commerce - Brazil - May 2014

4. figure 69: Attitudes When Buying, By Product Types – Durable Goods, March 2014
figure 70: Attitudes When Buying, By Product Types – Clothing And Footwear, March 2014
figure 71: Attitudes When Buying, By Product Types – Music, Video/film Downloads, Or E-books, March 2014
figure 72: Attitudes When Buying, By Product Types – Food And Drink, March 2014
figure 73: Attitudes When Buying, By Product Types – Hard-copy Books, Cds, Dvds, Video Games/other Software, March 2014
figure 74: Attitudes When Buying, By Product Types – Toiletries And Cosmetics, March 2014
figure 75: Attitudes When Buying, By Product Types – Jewelry And Watches, March 2014
figure 76: Attitudes When Buying, By Product Types – Sports, Leisure Goods, Toys And Games, March 2014
figure 77: Attitudes When Buying, By Product Types – Furniture, Home Furnishings, Dyi And Garden Products, March 2014
figure 78: Attitudes When Buying, By Product Types – Household Electrical Appliances, March 2014
figure 79: Attitudes When Buying, By Product Types – Consumer Electronics, March 2014
figure 80: Attitudes When Buying, By Product Types – Travel Tickets And Hotel Stays, March 2014
figure 81: Attitudes When Buying, By Product Types – Event Tickets, March 2014
figure 82: Attitudes When Buying, By Product Types – Any Other Goods Or Services, March 2014
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E-Commerce - Brazil - May 2014