The document outlines David Gramajo's personal brand exploration. It includes biographical information about David, his work experience in customer service, and his goal of starting an LLC in sports and social media marketing. It also lists potential job titles, skills, target audiences, goals, and references to support his personal brand development.

1. PERSONAL BRAND EXPLORATION
David Gramajo
Project & Portfolio I: Week 1
February 2nd, 2023

2. My name is David Gramajo I am originally from Atlanta,
Georgia born and raised and have been currently residing in
Las Vegas, Nevada for the last three years. I have worked in
industries where customer service has played a huge part and
developed many verbal communication skills by learning how
to make clients feel heard and appreciated. I have also had
the amazing opportunity to be mentored by many great ppl in
different places where they help me understand questions I
may have had once before. I strongly believe in doing what
you love in order to make things not feel forced. My current
goal is to one day have my own LLC in Sports/Social media
marketing business. I have always had a passion for sports as
well as helping, and what greater opportunity than to do that
as a career. My whole mentality is being able to interpret
genuine comfort to my clients by creating something
extravagant, stylish and most importantly relevant.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Market Research Analysts.
• Marketing Specialists.
• Social Media Marketing
BRAND ARCHETYPE - My Brand
Archetype Is an Entertainer. Which
means I like to live a life
fi
lled with lots
of humor and fun. I would approach all
of these titles as someone who wants to
succeed, driven, and passionate. I am
an individual who’s is able to analyze a
dif
fi
cult situation and take care of it with
my knowledge as well as being able to
mentor fellow peers and lead them to
the same success.
Creative Lead Designer for Nike.
Picture Relevant
to Your Industry
Goes Here

4. Business partners.
TARGET AUDIENCE
Ross George
Outreach Plan:
• The
fi
rst step 1 would do is present my most up to date
resume showing all of my accomplishments.
• I will use my soft skills to ensure that when I speak my listener
is interested at all times while also building a genuine
connection with them all at the same time.
• I will
fi
rst ask for the listeners socials that way I have multiple
forms of contact and will reach back with them in a month to
ensure they had enough time to make any decisions.
PROFILE
PICTURE Founder of Vision 99 Digital
Marketing.
Cooper Mirich
Outreach Plan:
• step 1 would do is present my most up to date resume
showing all of my accomplishments.
• I will initially start the conversation introducing myself
and explaining my goals and ideas I bring to the
company.
• I will then ask for the partners contact information and
follow back up with him via email a month later.
PICTURE
Digital Marketing and E-
commerce Manager.
Jordyn Ross
Outreach Plan:
• step 1 I will present my most up to date resume
showing all of my accomplishments and current
projects I am working on.
• I will initially start the conversation introducing myself
and explaining my goals and ideas I bring to the
company.
• I will then ask for the partners contact information and
follow back up with him via email a month later.
Digital Marketing Manager.

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will be able to work on my freelance digital marketing as this
will give me a better understanding on how to get started with
my own career.
‣ I believe that I will succeed by consistently being active
on social media. I am estimating that I will grow my
social media by 20% before the year ends in 2024.
Mid Term: (2024)
• I want to potentially be able to open my very own digital sports
marketing social media accounts that will be available to the
public.
‣ I will be promoting constant Sports Jersey give aways,
and will only require people who are interested to simply
follow, like and subscribe to my page, and share on their
story for an entry to win. Simply doing this will give my
company exposure to thousands and millions of people
who are on social media today.
Long Term: (2027)
• I would like to open my own online website internationally as
well as my own YouTube channel.
‣ After two years of constant promotion and generating
customers, I will be opening my own digital sports
marketing & media company and making it international.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Using my knowledge to execute my craft.
SOFT
HARD
Novice / Adept / Expert
Understanding What People Want. Novice / Adept / Expert
Evaluate Clients Concerns. Novice / Adept / Expert
Leading By Example. Novice / Adept / Expert
Complex Problem Solving.
SOFT
HARD
Novice / Adept / Expert
Critical Thinking. Novice / Adept / Expert
Reading Comprehension. Novice / Adept / Expert
Active Listening. Novice / Adept / Expert

7. I help new customers do amazing
discoveries by providing accurate updates
and information in the Social Media/ Sports
Market industry.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales consultant, where I got to help
customers and sell them vehicles as well,
leadership roles
• Bus-person at Yellowtail (Bellagio), Fine
dining, deliver and provide the best
experience for any client who walks in.
Education:
• High School Diploma from Kell High
School.
• Bachelors Degree in Sports Marketing and media, B.S., Full Sail University (Exp. 2024)
Awards:
• Maximum goal scorer three consecutive
years on varsity as well as
fi
rst team all-
region.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Elissa Ayadi
Industry Experience:
• Global head of social media Marketing
at Spotify from August - Present.
Education:
• Received her Bachelors of Arts from Emerson College.
Leadership Experience:
• Senior Vice President of Fan Engagement & Digital
Marketing.
• Founding Partner, Senior Vice President of Marketing
and Business Development.
Skills and Pro
fi
ciencies:
• Content Strategy - 99+ endorsements
• Social Media Marketing - 99+ endorsements
• New Media - 99+ endorsements
David Gramajo
Overall Online Presence:
• 500+ connections, Elissa is currently active on all social
media platforms, Pro
fi
le is very detailed and how’s her
full career journey.
• Grade: Superior?, 90 out of 100
HEADSHOT
Industry Experience:
• Entrepreneur for his own Social media
marketing company.
Education:
• Received Bachelors in sports
Marketing and Media from Full Sail-
University.
Leadership Experience:
• Has his own LLC business.
• David is currently mentoring future associates globally
to later acquire the same accomplishments he has
achieved in his career.
Skills and Pro
fi
ciencies:
• Active listening skills - 99+ endorsements
• Complex Problem Solving - 99+ endorsements
• Critical thinking - 99+ endorsements
Overall Online Presence:
• 1000+ connections. David is currently active on every
single social media platform available and has his own
Youtube channel where he mentors people globally
every single week, and is currently
fi
nalizing his book to
release in early 2024.
• Grade: Superior?, 95 out of 100

10. COMPETITION
Niharika NM
Noteworthy Experience:
• Creators for Change Ambassador - Youtube.
• Digital and Social Media Marketing Director - Monk
Entertainment.
David Gramajo
HEADSHOT HEADSHOT
Industry Experience:
• Digital and Social Media Marketing
Director- 2 years and 3 months
Education:
• Masters of Business Administration at Chapman
University.
Skills and Pro
fi
ciencies:
• Video Production - 3 endorsements
• Social Media - 3 endorsements
• Content Creation - 2 endorsements
Overall Online Presence:
• 99 Connections, banner image customized?,
professionalism of headshot?, Pro
fi
le is very well
organized and has a very impressive resume, Niharika
is active on all social media platforms.
• Grade: Average, 80 out of 100
Industry Experience:
• Entrepreneur for his own Social media
marketing company.
Education:
• Received Bachelors in sports
Marketing and Media from Full Sail-
University.
Leadership Experience:
• Has his own LLC business.
• David is currently mentoring future associates globally
to later acquire the same accomplishments he has
achieved in his career.
Skills and Pro
fi
ciencies:
• Active listening skills - 99+ endorsements
• Complex Problem Solving - 99+ endorsements
• Critical thinking - 99+ endorsements
Overall Online Presence:
• 1000+ connections. David is currently active on every
single social media platform available and has his own
Youtube channel where he mentors people globally
every single week, and is currently
fi
nalizing his book to
release in early 2024.
• Grade: Superior?, 95 out of 100

11. BRAND POSITION
For [Anyone Aspiring to Be Successful some day] who [Dream of
Becoming There Own Boss], I provide [FACTUAL ADVICE AND
TESTIMONIALS THAT WILL HELP ENCOURAGE FUTURE
ENTREPRENEURS TO INITIATE A NEW BEGINNING IN
THERE LIFE] because [I BELIEVE THAT EVERYONE IS
EQUAL AND HAS AN EQUAL CHANCE TO BECOME
SUCCESSFUL AND TURN THERE LIFE AROUND, AS WELL
AS BEING HAPPY DOING WHAT THEY WANT TO DO FOR
THE REST OF THERE LIVES.]
“THE GENERATOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon Las Vegas 2023
‣ Nov 16th- Nov 17th | Encore at Wynn Casino.
• The Marketing conference
‣ May 17th- May 19th | Caesars Palace Casino.
• Af
fi
liate summit west
‣ Feb 7- Feb 9 | Caesars Forum.
Digital Marketing
• Primary Content: I will upload video seminars of my business
journey and how to
fi
nd what my viewers purposeful goal is in life
whether it’s becoming a digital content creator or a social media
director or just someone wanting to know how to start there own
business.
• Primary Tools: I will be using Instagram, Facebook, Twitter,
Snapchat, TikTok, and Youtube and will be posting 2-3 times a
week in order to keep my audience updated.
• Website: It will let anyone visiting my website know all of my
accomplishments as well as my whole journey to the present. It
will let me showcase all of my accolades as well as any
testimonials from previous partnerships in order to provide trust
when working with me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who’s is humble and passionate on
wanting the best for their student. I would want to
fi
nd a
mentor who is very devoted and heavily invested in their
craft and will overall help me expand globally. July 1st,
2024.
Formal Education
• Bachelors in Sports Marketing and Media.
Technical Skills
• Helping customers run a VSA which means a Speci
fi
c
Vehicle Application- CarMax, February 2022.
• Sold vehicles as a sales consultant over the phone-
CarMax, February 2022.
• Exceptional Customer Service skills both in person and
over the phone- Costco Wholesale, August 2021.
Soft Skills
• Exceptional verbal skills with very formal vocabulary-
CarMax, March 2022
• Great listening skills when hearing a customers
situation - CarMax, April 2022
• Translating for a customer who is need of someone
who speaks Spanish - Costco Wholesale, June 2021

14. David Gramajo
You know [How successful people are usually
sel
fi
sh when it comes to how they became
successful]? Well, what I do is [make sure that when I
help I am helping you the way I would help someone in my family because
when you accomplish what it is your goal is it makes me feel accomplished
in making someones dream come true]. In fact, [When it happens I want you
to share with me all your success and I will share it with the world on all of
my social platforms].
“

15. REFERENCES
13-1161.00 - market research analysts and marketing specialists.
O*NET OnLine. (n.d.). Retrieved February 6, 2023, from
https://www.onetonline.org/link/summary/13-1161.00
Elissa Ayadi - Global Head of social media marketing - linkedin.
(n.d.). Retrieved February 7, 2023, from https://
www.linkedin.com/in/elissaayadi
Google. (n.d.). Google search. Retrieved February 6, 2023, from
https://www.google.com/search?
q=Net+working+and+marketing+events+coming+soon&safari
_group=9
Digital Marketing: What it is and how to get started . Coursera.
(n.d.). Retrieved February 6, 2023, from https://
www.coursera.org/articles/digital-marketing
Chris, A. (2022, July 26). Digital marketing team roles and
Responsibilities. reliablesoft.net. Retrieved February 6, 2023,
from https://www.reliablesoft.net/digital-marketing-team/
Niharika NM - content creator - self-employed | linkedin. (n.d.).
Retrieved February 7, 2023, from https://www.linkedin.com/in/
niharika-nm-51a4521a9
Ross George - Founder - Vision 99 | linkedin. (n.d.). Retrieved
February 7, 2023, from https://www.linkedin.com/in/vision99
Cooper Mirich - digital marketing and Ecommerce manager -
linkedin. (n.d.). Retrieved February 7, 2023, from https://
www.linkedin.com/in/cooper-mirich-6a777a19a
Jordyn Ross - Digital Marketing manager - neighborly® | linkedin.
(n.d.). Retrieved February 7, 2023, from https://
www.linkedin.com/in/jordyn-dekiewiet