2. Google Search Console
⬢ Google Search Console is a free tool that provides information about the site's status, visibility,
and presence in the Google index. This tool will also show many other valuable data. The main
advantage of GSC is the fact that you can use it to check which phrases your website is
displayed for. You can track search traffic once you've added your site to the tool. Here you
can find information such as the queries for which your website is visible in search results,
what queries potential customers most often use to enter your website, and what average
positions your website is in for these queries.
Senuto is a Polish tool that analyzes the visibility of websites on Google. In
simple terms, this analysis consists of checking the first five pages of
search results for over 20 million keywords daily (or weekly) and recording
4. Google Analytics
⬢ Google Analytics is a tool that collects information about your website traffic. You will learn
from it, among others, from which channel users come to the site. Thanks to it, you can
check where your customers come from and the percentage distribution of traffic.
⬢ Ahrefs is a real harvester. It is one of the best SEO tools on the international market. The tool is quite
expensive because the price is $ 99 per month in the lowest possible package. As mentioned earlier,
the tool, like the Senuto, also checks the positions of many keywords in many countries and
languages . Thanks to the tool, you will find out how many keywords a given domain appears on and
what kind of traffic these words generate. Of course, this is an estimated value, but it's the best you
can get when analyzing the competition.
6. ⬢ Semstorm is another Polish visibility analysis tool. In operation, it is similar to
Senuto and checks positions for various key phrases, which you can then analyze.
Although the principle of operation is similar, it is worth using it to complete the
data. I often combine Senuto, Ahrefs, and Semstorm data to get the most
accurate picture of the situation.
7. ⬢ A keyword planner is a tool available in the Google Ads system, but it also works
well when searching for potential keywords for SEO purposes. You can use it to
check the number of searches or the seasonality of words. This tool will help you
choose whether to add more words based on existing ones. The only limitation of
the tool is the inaccuracy of the data, which Google deliberately limits.
Google Keyword Planner