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Contact	
  :	
  	
  
David	
  Askienazy	
  
david.askienazy@amplusda.fr	
  
+33	
  6	
  60	
  13	
  26	
  12	
  
You	
  want	
  your	
  project	
  in	
  France	
  to	
  be	
  a	
  success?	
  	
  
We	
  can	
  help!	
  	
  
www.amplusda.fr	
  
Helping	
  you	
  to	
  to	
  achieve	
  successful	
  change	
  
2	
  
What	
  are	
  we	
  talking	
  about?	
  	
  
Your	
  current	
  or	
  
upcoming	
  	
  
project	
  
An	
  acquisiGon…	
  
A	
  merger…	
  
A	
  reorganizaGon…	
  
An	
  R.I.F…	
  	
  
in	
  France	
  	
  
	
  
Our	
  area	
  	
  
of	
  	
  
exper?se	
  
	
  	
  
The	
  specific	
  nature	
  
of	
  the	
  cultural	
  &	
  
social	
  context	
  	
  
in	
  France	
  
Meet	
  and	
  exceed	
  
your	
  project	
  
objec?ves	
  +	
   =	
  
The	
  specific	
  nature	
  of	
  the	
  cultural	
  &	
  social	
  context	
  in	
  France	
  
What	
  results	
  
can	
  you	
  expect	
  
with	
  
appropriate	
  
change	
  
management	
  
tailored	
  to	
  the	
  
French	
  cultural	
  
and	
  social	
  
context?	
  
People	
  
•  Strong	
  criGcal	
  
mind	
  
•  MoGvated	
  as	
  
much	
  by	
  the	
  idea	
  
as	
  by	
  the	
  result	
  
•  Deeply	
  aSached	
  to	
  
their	
  place	
  of	
  work	
  
and	
  to	
  the	
  area	
  in	
  
which	
  they	
  live	
  
•  …	
  
Unions	
  
•  Culture	
  of	
  
confrontaGon	
  	
  
•  Deep	
  historical	
  
and	
  ideological	
  
roots	
  
•  Complex	
  ruling	
  
system	
  
•  …	
  
Poli?cs	
  
•  Strong	
  presence	
  	
  
•  Pay	
  close	
  aSenGon	
  
to	
  private	
  sector	
  
operaGons	
  
•  SophisGcated	
  
insGtuGonal	
  
system	
  
•  …	
  
With	
  appropriate	
  change	
  management,	
  tailored	
  to	
  the	
  
French	
  cultural	
  &	
  social	
  context	
  	
  …	
  
People	
  
•  Strong	
  criGcal	
  
mind	
  
•  MoGvated	
  as	
  
much	
  by	
  the	
  idea	
  
as	
  by	
  the	
  result	
  
•  Deeply	
  aSached	
  to	
  
their	
  place	
  of	
  work	
  
and	
  to	
  the	
  area	
  in	
  
which	
  they	
  live	
  
•  …	
  
Unions	
  
•  Culture	
  of	
  
confrontaGon	
  	
  
•  Deep	
  historical	
  
and	
  ideological	
  
roots	
  
•  Complex	
  ruling	
  
system	
  
•  …	
  
Poli?cs	
  
•  Strong	
  presence	
  	
  
•  Pay	
  close	
  aSenGon	
  
to	
  private	
  sector	
  
operaGons	
  
•  SophisGcated	
  
insGtuGonal	
  
system	
  
•  …	
  
•  Genuine	
  people	
  
engagement	
  	
  
•  Smart	
  work	
  
organizaGon	
  	
  
•  Higher	
  quality	
  	
  
•  Greater	
  innovaGon	
  
•  Increased	
  
profitability	
  
•  …	
  
Results	
  you	
  can	
  
expect	
  
5	
  
•  We	
  have	
  25	
  years	
  of	
  pracGcal	
  experience	
  in	
  France	
  supporGng	
  
socially	
  sensi?ve	
  transformaGon	
  plans	
  
•  Our	
  methods	
  and	
  tools	
  are	
  derived	
  from	
  our	
  mul?level	
  
corporate	
  experience,	
  having	
  worked	
  with	
  all	
  kinds	
  of	
  people,	
  
from	
  senior	
  execuGves	
  and	
  poliGcians	
  to	
  the	
  grass	
  roots	
  
•  During	
  all	
  these	
  years,	
  we	
  have	
  built	
  a	
  unique	
  network	
  in	
  
France:	
  we	
  can	
  link	
  you	
  with	
  people,	
  share	
  experiences,	
  find	
  
skills	
  that	
  are	
  seemingly	
  nowhere	
  to	
  be	
  found	
  
Why	
  can	
  we	
  help	
  you?	
  	
  
Strategy	
  
Finance	
  
How	
  do	
  we	
  help?	
  
6	
  
•  People	
  	
  
•  Unions	
  	
  
•  PoliGcs	
  
Your	
  
project	
  in	
  
France	
  
Diagnosis	
  
•  What	
  are	
  the	
  
fundamental	
  
risks	
  and	
  
levers?	
  
•  What	
  areas	
  
must	
  we	
  work	
  
on?	
  
•  Who	
  can	
  we	
  
lean	
  on	
  for	
  
support?	
  
.	
  
1	
  
Ac?on	
  
•  Storytelling	
  
•  Making	
  allies	
  	
  
•  SoluGon	
  
customizaGon	
  
•  CommunicaGon	
  
planning	
  
.	
  
2	
  
Support	
  	
  	
  
.	
  
3	
  
•  OperaGonal	
  
management	
  
support	
  
•  FacilitaGon	
  and	
  
go-­‐between	
  
•  “Change	
  
management	
  in	
  
France”	
  training	
  
program	
  	
  
Technology	
  
OperaGons	
  
7	
  
What	
  feed-­‐back	
  do	
  we	
  get	
  from	
  our	
  clients	
  on	
  our	
  
results?	
  	
  
Thanks	
  to	
  AM+DA,	
  we	
  
avoided	
  significant	
  
error	
  of	
  judgment	
  on	
  
people’s	
  state	
  of	
  mind	
  
They	
  challenged	
  us	
  so	
  we	
  
could	
  give	
  local	
  poliGcians	
  	
  
relevant	
  	
  answers	
  to	
  their	
  
quesGons.	
  	
  
AM+DA	
  gave	
  us	
  the	
  
keys	
  to	
  ensure	
  that	
  
local	
  people	
  would	
  give	
  
the	
  best	
  of	
  themselves	
  
Thanks	
  to	
  their	
  help,	
  
our	
  execuGves	
  and	
  the	
  
French	
  field	
  
management	
  matched	
  
very	
  quickly	
  
There	
  was	
  a	
  lot	
  of	
  tension	
  
someGmes	
  with	
  the	
  
unions.	
  But	
  AM+DA	
  helped	
  
both	
  sides	
  to	
  understand	
  
each	
  other	
  
8	
  
A	
  tale	
  of	
  two	
  partners…	
  
David	
  Askienazy	
  	
  
For	
  
	
  
implemenGng	
  methods	
  aimed	
  at	
  
enabling	
  people	
  to	
  adapt	
  their	
  way	
  
of	
  working	
  to	
  the	
  changing	
  	
  stakes	
  
and	
  challenges	
  of	
  the	
  organizaGon	
  in	
  
which	
  they	
  are	
  employed.	
  Having	
  
acquired	
  operaGonal	
  management	
  
experience	
  in	
  HR	
  and	
  MarkeGng	
  at	
  
Danone,	
  he	
  joined	
  IDRH	
  in	
  Paris	
  as	
  a	
  
consultant	
  in	
  1996,	
  before	
  moving	
  on	
  
to	
  Bernard	
  Brunhes	
  Consultants	
  and	
  
subsequently	
  Bernard	
  Julhiet.	
  David	
  
is	
  the	
  holder	
  of	
  a	
  Master’s	
  degree	
  of	
  
the	
  Paris	
  School	
  of	
  PoliGcal	
  Science	
  
For	
  over	
  15	
  years	
  now	
  David	
  
has	
  been	
  developing	
  and	
  
Antoine	
  des	
  Mazery	
  	
  
	
  
	
  
projects	
  that	
  may	
  meet	
  resistance	
  
from	
  people	
  impacted	
  by	
  the	
  change	
  
(building	
  bridges	
  between	
  teams	
  
from	
  different	
  cultural	
  backgrounds,	
  
guiding	
  managers	
  who	
  have	
  to	
  deal	
  
with	
  situaGons	
  that	
  are	
  complicated	
  
on	
  a	
  human	
  level…).	
  Antoine	
  is	
  the	
  
holder	
  of	
  a	
  Master's	
  degree	
  in	
  
Human	
  and	
  OrganizaGonal	
  
Management	
  from	
  Ecole	
  Supérieure	
  
de	
  Commerce	
  de	
  Paris.	
  Aler	
  five	
  
years'	
  operaGonal	
  experience	
  in	
  HR	
  
posiGons,	
  he	
  has	
  worked	
  as	
  a	
  
consultant	
  since	
  1994.	
  
Antoine	
  provides	
  key	
  input	
  to	
  
complex	
  transformaGon	
  
You	
  have	
  a	
  current	
  or	
  upcoming	
  	
  project	
  in	
  France?	
  
9	
  
•  We	
  know	
  about	
  the	
  specific	
  nature	
  of	
  change	
  
management	
  in	
  France	
  :	
  it	
  is	
  an	
  area	
  of	
  experGse	
  where	
  
we	
  excel	
  	
  
•  We	
  have	
  25	
  years	
  of	
  pracGcal	
  experience	
  in	
  France	
  
supporGng	
  socially	
  sensi?ve	
  transformaGon	
  plans	
  
•  We’re	
  there,	
  with	
  you,	
  on	
  the	
  field	
  	
  
We	
  can	
  help!	
  
 
	
  
	
  	
  
Contact	
  :	
  	
  
David	
  Askienazy	
  
david.askienazy@amplusda.fr	
  
+33	
  6	
  60	
  13	
  26	
  12	
  
www.amplusda.fr	
  
	
  Helping	
  you	
  to	
  to	
  achieve	
  successful	
  change	
  

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Helping you to achieve successful business in France

  • 1.         Contact  :     David  Askienazy   david.askienazy@amplusda.fr   +33  6  60  13  26  12   You  want  your  project  in  France  to  be  a  success?     We  can  help!     www.amplusda.fr   Helping  you  to  to  achieve  successful  change  
  • 2. 2   What  are  we  talking  about?     Your  current  or   upcoming     project   An  acquisiGon…   A  merger…   A  reorganizaGon…   An  R.I.F…     in  France       Our  area     of     exper?se       The  specific  nature   of  the  cultural  &   social  context     in  France   Meet  and  exceed   your  project   objec?ves  +   =  
  • 3. The  specific  nature  of  the  cultural  &  social  context  in  France   What  results   can  you  expect   with   appropriate   change   management   tailored  to  the   French  cultural   and  social   context?   People   •  Strong  criGcal   mind   •  MoGvated  as   much  by  the  idea   as  by  the  result   •  Deeply  aSached  to   their  place  of  work   and  to  the  area  in   which  they  live   •  …   Unions   •  Culture  of   confrontaGon     •  Deep  historical   and  ideological   roots   •  Complex  ruling   system   •  …   Poli?cs   •  Strong  presence     •  Pay  close  aSenGon   to  private  sector   operaGons   •  SophisGcated   insGtuGonal   system   •  …  
  • 4. With  appropriate  change  management,  tailored  to  the   French  cultural  &  social  context    …   People   •  Strong  criGcal   mind   •  MoGvated  as   much  by  the  idea   as  by  the  result   •  Deeply  aSached  to   their  place  of  work   and  to  the  area  in   which  they  live   •  …   Unions   •  Culture  of   confrontaGon     •  Deep  historical   and  ideological   roots   •  Complex  ruling   system   •  …   Poli?cs   •  Strong  presence     •  Pay  close  aSenGon   to  private  sector   operaGons   •  SophisGcated   insGtuGonal   system   •  …   •  Genuine  people   engagement     •  Smart  work   organizaGon     •  Higher  quality     •  Greater  innovaGon   •  Increased   profitability   •  …   Results  you  can   expect  
  • 5. 5   •  We  have  25  years  of  pracGcal  experience  in  France  supporGng   socially  sensi?ve  transformaGon  plans   •  Our  methods  and  tools  are  derived  from  our  mul?level   corporate  experience,  having  worked  with  all  kinds  of  people,   from  senior  execuGves  and  poliGcians  to  the  grass  roots   •  During  all  these  years,  we  have  built  a  unique  network  in   France:  we  can  link  you  with  people,  share  experiences,  find   skills  that  are  seemingly  nowhere  to  be  found   Why  can  we  help  you?    
  • 6. Strategy   Finance   How  do  we  help?   6   •  People     •  Unions     •  PoliGcs   Your   project  in   France   Diagnosis   •  What  are  the   fundamental   risks  and   levers?   •  What  areas   must  we  work   on?   •  Who  can  we   lean  on  for   support?   .   1   Ac?on   •  Storytelling   •  Making  allies     •  SoluGon   customizaGon   •  CommunicaGon   planning   .   2   Support       .   3   •  OperaGonal   management   support   •  FacilitaGon  and   go-­‐between   •  “Change   management  in   France”  training   program     Technology   OperaGons  
  • 7. 7   What  feed-­‐back  do  we  get  from  our  clients  on  our   results?     Thanks  to  AM+DA,  we   avoided  significant   error  of  judgment  on   people’s  state  of  mind   They  challenged  us  so  we   could  give  local  poliGcians     relevant    answers  to  their   quesGons.     AM+DA  gave  us  the   keys  to  ensure  that   local  people  would  give   the  best  of  themselves   Thanks  to  their  help,   our  execuGves  and  the   French  field   management  matched   very  quickly   There  was  a  lot  of  tension   someGmes  with  the   unions.  But  AM+DA  helped   both  sides  to  understand   each  other  
  • 8. 8   A  tale  of  two  partners…   David  Askienazy     For     implemenGng  methods  aimed  at   enabling  people  to  adapt  their  way   of  working  to  the  changing    stakes   and  challenges  of  the  organizaGon  in   which  they  are  employed.  Having   acquired  operaGonal  management   experience  in  HR  and  MarkeGng  at   Danone,  he  joined  IDRH  in  Paris  as  a   consultant  in  1996,  before  moving  on   to  Bernard  Brunhes  Consultants  and   subsequently  Bernard  Julhiet.  David   is  the  holder  of  a  Master’s  degree  of   the  Paris  School  of  PoliGcal  Science   For  over  15  years  now  David   has  been  developing  and   Antoine  des  Mazery         projects  that  may  meet  resistance   from  people  impacted  by  the  change   (building  bridges  between  teams   from  different  cultural  backgrounds,   guiding  managers  who  have  to  deal   with  situaGons  that  are  complicated   on  a  human  level…).  Antoine  is  the   holder  of  a  Master's  degree  in   Human  and  OrganizaGonal   Management  from  Ecole  Supérieure   de  Commerce  de  Paris.  Aler  five   years'  operaGonal  experience  in  HR   posiGons,  he  has  worked  as  a   consultant  since  1994.   Antoine  provides  key  input  to   complex  transformaGon  
  • 9. You  have  a  current  or  upcoming    project  in  France?   9   •  We  know  about  the  specific  nature  of  change   management  in  France  :  it  is  an  area  of  experGse  where   we  excel     •  We  have  25  years  of  pracGcal  experience  in  France   supporGng  socially  sensi?ve  transformaGon  plans   •  We’re  there,  with  you,  on  the  field     We  can  help!  
  • 10.         Contact  :     David  Askienazy   david.askienazy@amplusda.fr   +33  6  60  13  26  12   www.amplusda.fr    Helping  you  to  to  achieve  successful  change