5 tips on using exceptional user experiences to make your next mobile app a smashing success. Originally presented at the inaugural Avenue 5 Club Meeting. http://avenue5club.com

1. Climbing The
Charts
5 tips on using exceptional user
experiences to make your next mobile
app a smashing success
David Albert, Principal at Greygoo
d@ggoo.io @davidpaulalbert

2. Roughly 80% of smartphone users use less than
10 apps on a regular basis, with one third using
only 3-5 apps regularly.
-- Pew Research

3. The app stores
are full of
Zombies!

4. According to a July 2013 report from tracking service Adeven
“579,001 apps out of a total of 888,856
apps in our database are zombies.”
That’s over two-thirds of all apps tracked by the firm.

5. However, if you think
the opportunities are
long gone, consider...

6. 91% of American adults own a cell phone, yet only
50% download apps. As smartphones become
ubiquitous, the app market is poised for continued
growth at a staggering pace

7. Apple has paid out more than $10 billion
(yes, with a “b”) to app developers since the launch
of the App Store--all while keeping a healthy 30%
cut of app store sales

8. App downloads will grow 2.6 times in the next
four years, while revenues are expected to
increase 2.9-fold
1 Pew Research, September 2013
2 Apple
3 Gartner Research, September 2013

9. What sets successful
apps apart from
Zombies?

10. 1
Provides (considerable) value to the user in the
form of utility or entertainment
2
Provides an exceptional user experience that
makes it easy for a user to engage with the app
3
Is marketed and promoted effectively

11. 2
Provides an exceptional user experience that
makes it easy for a user to engage with the app

12. TACTIC 1
Design your way ahead
of the competition

13. “Design makes the difference between
customer satisfaction and customer
delight.”
- Giles Peyton-Nicoll
http://www.giles.me/

14. How do people discover apps?
Apple App Store
Google Play
100%
75%
63% 63%
53%
61%
50%
21%
Search
Friends
25%
17%
Websites
15%
21%
In-App
17%
9%
Media
Source: BI INTELLIGENCE
http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8
0%

15. Which app would you choose?

16. Packaging is Everything

17. Packaging is Everything

18. Get them in the first 5 seconds...
Track your daily intake!
Daily Calorie Tracker
allows you to look up
the food you ate, then
add it to a running total
of calories. Run daily,
weekly or month
reports to track your
progress.

19. Get them in the first 5 seconds...
Lose weight, stay fit and
have fun doing it! Daily
Calorie Tracker is your
health companion for
recoding and monitoring
your caloric intake.
Download and discover
why Daily Calorie
Tracker is superior to all
other calorie logging
apps on iTunes.

20. TACTIC 2
Use Sign-Ins
Whenever
Possible

21. Sign-Ins
More easily personalize the app
Instant sharing and status
updates
Tap into a user’s social graph

22. TACTIC 3
Speed & Stability

23. Speed & Stability
Speed, attention to detail, consistency throughout
the entire user experience and overall stability are
crucial to an app’s success. People have little
tolerance for buggy apps, and no tolerance for
slow apps.

24. TACTIC 4
Personalization FTW!

25. Personalization
Personalization is one of the killer features that
make mobile apps superior to mobile websites.
Apps, by their very nature, are more personal than
websites, not to mention having access to devicespecific functions like geolocation, a camera, user
contacts, etc., and as such lend themselves to
creating highly-personalized experiences for their
users.

26. It can be
simple

27. Or highly
tailored...
GILT presents the best
sales for each user
based on factors like
purchase history,
geographic location,
and browsing
behavior.

28. The best apps
use content
relevancy

29. And don’t
forget about
Push!
Used effectively,
Notifications can be
highly-personalized,
relevant and make
your app stand out.

30. Always give
them a way
to opt-in
(or out)

31. Take advantage of in-app messaging

32. Countless applications for
personalization
1. Personalization for the device
2. Location-specific content or events
3. Recommendations
4. Personalized content
5. Exclusive discounts & offers
6. Loyalty points and incentive programs tracking
7. Tools for UGC

37. TACTIC 5
Leverage email.
(Yes, I said email)

41. When planning your next app
(or your first), consider...
Get noticed with an exceptional icon, screenshots
and description
Think about how your app can leverage a sign-in
method
Never release a slow or buggy app!
Personalize the experience, even if it’s minimal
Use email as your secret weapon

43. d@ggoo.io
@davidpaulalbert
greygoo.io