Oracle- Reimagining IT, presented by Neil Sholay

1. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Neil Sholay
Head of Oracle Digital
EMEA
Reimagining The Role of IT
in The Digital Age

2. We are entering a new digital
industry economy where everyone
will be a technology company.
Peter Sondergaard
TransformationGartner Research, 2014

3. Don’t Worry, We’ve Seen This Before…
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• 1st - Digital technology accelerates the pace of Change.
Agility is critical in order to continually adapt.
• 2nd - The era of scale, particularly physical scale—i.e., winning
through size alone—is over, and today, leaders win by finding
innovative ways to improve the customer experience
• Last - Innovation is key—companies that fail to innovate and adjust
to industry disruptions will miss key opportunities for growth.

4. 44%
Customer
Experience
30%
Operational
Improvement
26%
New Business
Models
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6. Digital Patient Support
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8. Line of Business Technology Spending
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38% Outside of IT
By 2017 : 50%+ Outside of IT
Source : Gartner May 2015. Daryl Plummer & Gene Phifer

9. Accept that neither Corporate IT
nor Marketing can do it alone…
Innovation at BOTH
speed and scale are needed
Realise that policing of “Shadow
IT” will inevitably fail
IT (should) become the
"digital factory“ and custodian
of the Digital Business Platform
Can Monolithic IT and
innovation live together?
The era of big-bang monolithic
centralism is over….
We Need ToAccept & Embrace: The New Role of IT
IT is no longer the
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Source of Innovation
The IT department
enables innovation.

10. Lean Out of Legacy
ToFund The Transformation
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•Tough decisions are needed to shift funding from legacy
infrastructure, systems and projects that don’t directly accelerate
the Digital transformation
•Stop or redirect IT projects that do not directly support the
Transformation roadmap or vision. This will free-up £millions of
annual run rate that could be reinvested elsewhere

11. Overhaul The Technology Platform
to Simplify Customers’ Lives
• Digital is about facilitating and managing Interactions - This is why
Integrated IT capabilities are becoming a competitive advantage.
• Fragmented systems & processes will impair your ability to offer a
seamless experience. Data & Process Integration remain important
• Simplify the number of systems, processes, interfaces and even the
organisation
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12. Unlike enterprises that are born
digital, most don’t have the luxury of
starting with a clean slate; they must
build an architecture designed for the
digital enterprise on a legacy
foundation
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13. Mode # 1
Marathon Runner
Bi-Modal I.T.
Mode # 2
Sprinter
As businesses transform from legacy to Cloud/Digital,
they will need two modes of IT
— Traditional IT and Agile IT.
Each designed to address different
business & technology goals.

14. Bi-Modal IT
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MODE 2 – Agile
Focused on “doing IT fast”, supporting rapid
prototyping and iterative development.
It is business-centric and closer to the customer.
MODE 1 – Traditional
Focused on “doing IT right”, with a strong emphasis
on efficiency, stability, governance and
price-for-performance.

15. Bi-Modal IT
MODE 1 – Traditional
Focused on “doing IT right”, with a strong
emphasis on efficiency, stability, governance and
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price-for-performance.
• Typically Private cloud based
• Stability & consistency are key
• Ownership is preferable to Access as
these are core, mission critical systems –
even if they are ‘slower paced’
• Do NOT think that ‘Traditional’ I.T.
means low value I.T.!

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• Driver Vehicle Licensing Association, part of the UK
Govts Dept. for Transport
• After 90 years of paper, Digital tax discs kicked off
the UK Digital programme
• 45m licensed keepers transitioned to Digital, using
ANPR and Cloud
• £6Bn of Vehicle Duties. Road tax evasion down to
0.62%, £40.6m efficiencies savings

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Bi-Modal IT
MODE 2 – Agile
Focused on “doing IT fast”, supporting rapid
prototyping and iterative development.
It is business-centric and closer to the
• Typically Public cloud based
• Pre-built services/Apps & rapid
provisioning is essential
• Access is preferable to Ownership during
‘experimentation’ and growth stage
• Once new business model is proven then
ownership becomes key – but will likely
still remain in Public cloud

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19. CHARACTERISTICS
OF DIGITAL LEADERS
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20. Expose valuable data, processes and
systems as consistent, simple & re-
usable business services (APIs).
This enables a ‘Composable’ enterprise
Service
Enabled

21. MTN’s Enterprise Services Framework
• Shared Service centre for ERP, CRM, Billing &
BSS
• Enterprise-wide SOA middleware layer
• Business Apps composed of re-useable services
and launched in 3 weeks !
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22. Create a common platform for an
eco-system of users to create &
exchange value repeatedly.
This provides re-use, governance
& consistency
Platform
OrientedPlatform
Oriented

23. Verizon’s Connected Car Platform
• First iPhone for controlling vehicles with connectivity
• First embedded In-Vehicle App Store with MB-Apps
• First Social Network telematics app launched with Drive2Friend™
• First multi-channel Enhanced Destination service with Send2Benz™
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24. A culture of adopting best practices
& processes rather re-creating new.
Use of COTS Apps rather than
customer built
Invest in Integrated systems/suites
Don’t
Re-Invent

25. Acquire as-a-service capabilities
rather than build their own.
For BOTH internal (Private) and
external (public) use
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Cloud
FIRST

26. Avascope – 3D Visualisation & Fit Technology
• Enable customers to virtually try-on
clothes using high-quality personalised
avatars
• Quickly see how different combinations
of clothes look like on and how they fit
• Create, compare and share outfits
• Mix and match clothes with their
wardrobe at home
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27. Business Agility
Can You Launch a Service
in 3 weeks?

28. Data =
Value
Understand that knowledge & Insight
is critical.
Invest heavily in analysing their own
data and data from external sources to
establish patterns and un-noticed
opportunities.

29. Ubank People Like You (Real Time Data in Action)
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30. They Are NOT governed by
the limits of I.T.– they
design an experience, then
figure out how to deliver it
NO
Limits

31. Amazon Mayday
Mayday help requests are answered by reps in
just 9 seconds on average.
Amazon’s reps can’t see you when you request
Mayday help, but they can see what’s on your Kindle
Display, highlight portions of the screen, and
communicate with you via voice chat.
Video enhances the broker or concierge experience

32. Accept that speed of
technology is driving
Operational excellence today
SPEED
Of Technology

33. - Digital Health Platform
Ingestible Sensor : made
from organic ingredients
Your Body : powers the
ingestible senor
urThe Patch : captures & relays yo
body’s physiological response
Applications : use any
Bluetooth enabled mobile
device
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34. Our Digital Beliefs

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The true value of digital is derived from interactions
between people, places, businesses and things

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Platforms are the new plane of competition
A digital platform is a plug-and-play business model that allows
producers and consumers to come together to
create & exchange value, repeatedly at scale.

37. The Oracle Cloud Digital Platform
Our architecture blueprint for advising customers how to design and deploy a Cloud
based, Digital Platform
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38. Digital is about data - it is underpinned by data.
Tobe successful in digital you must treat data as a form of capital
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39. Exploit Cloud
Summary - Focus Areas For IT Digital Strategy
Shift staff to
focus on Innovation
Prepare for
Two Speed IT
Treat Data as Capital Invest in a Digital Platform
& Eco System
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