2. 1. Opportunity and Potential
• Chewing gum is a forbidden candy in Singapore since
1992 = OPPORTUNITY
• Why was it banned?
•Vandalism acts like sticking the gum in train seats
and door sensors on the Mass Rapid Transit metro
• This issue creates a POTENTIAL to reutilize the gum
in a new, innovative, fun and creative way, bringing the
possibility of giving chewing gum to kids in Singapore
and making them happy again! 

3. 2. Breakthrough Solution
• Chewing Gum Mosaics:
• The main idea is to create public ‘Gum Mosaics’ that
would basically be formed by a surface on walls, bus
stops, etc., where people could discard their gums and
collaborate in creating street, modern abstract art.
• Possible names:
• Gumtastic
• Surfaces of Art
• Surfaces of Fun
•Gum Fun

4. 3. Concept
• The concept behind this idea is to turn the discarting of the gum into something
artistic , creative and collaborative.
• The entire population would be envolved in this project and it could become
something used in not only Singapore, but several other locations, like schools.
•Oxford Street in UK, for example, had 250,000 gums stuck on the pavement in 2000.
•Similar concepts are shown in
the Gum Wall in Seattle and the
Bubblegum Alley in San Luis
Obispo.

5. 4. Challenge and possible solution
• The biggest challenges is:
• The population needs to understand the
importance of discarting gum correctly;
• The population needs to engage in this idea and
needs to be willing to collaborate;
• Solution:
•To help propagate this idea, a number of ads could
be placed on public places with phrases reinforcing
the idea that that’s not a place for a gum to be
glued;
• Alongside this ad campaign, papers with some
gums glued could be already placed in strategic
places to be used as an initiave, to push people in
following that idea, like the Gum by Numbers ad.

6. 5. Expected Results
•Decrease in public littering;
• Street art with social engagement;
• Gum back to the people, because who doesn’t love
them???

7. 8. Values
• The values added :
• Social
•Population engaged;
• Cultural
• Street Art
• Economic
•Possibility of recreating a national market
• Ecological
•Better disposal of the product

8. 9. The end.
Thank you for your time!
Have a bubble gum!